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Full-Time

Content Manager

Eu & Cis

Confirmed live in the last 24 hours

Airalo

Airalo

51-200 employees

Marketplace for purchasing eSIMs globally

Consumer Software

Senior, Expert

Remote in UK

Category
Content Strategy
Technical Writing
Content & Writing
Copywriting
Required Skills
Market Research
Communications
Social Media
SEO
Marketing
Data Analysis
Requirements
  • 5-10 years of proven Content, SEO, and ASO achievement, preferably in a startup/scale up context
  • Excellent understanding of SEO and ASO channel management and best practices
  • Strong understanding of web/mobile app campaign measurement and attribution
  • A strong understanding of keyword research with excellent analytical skills
  • Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
  • Experience in writing app descriptions and titles using researched keywords
  • An analytical mind with the ability to spot patterns and trends using the latest app analytics tools
  • Experience in creating multimedia content, including blog, podcast, social and video production
  • Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
  • Deep understanding of European cultures, consumer behavior, and market trends
  • Fluency in English, with impeccable verbal and written communication skills
Responsibilities
  • Working directly with the Growth Director Europe & developing a comprehensive content strategy aligned with Airalo's short-term and long-term country targets in all Europe and CIS countries, considering cultural nuances, language preferences, and regional trends.
  • Developing an editorial calendar together with the rest of your Regional and Global team members
  • Hire and manage a team of Content Specialists all over Europe
  • Collaborating with Airalo Growth divisions to create and publish compelling and high-quality content for various platforms, including app interfaces, social media, blogs, and other marketing channels, including modifying styles and layouts
  • Creating and publishing engaging content for the assigned country or countries in the region. Oversee the localization of content, ensuring accurate translation and adaptation to meet the linguistic and cultural preferences of the target audience.
  • Optimizing or coordinating the optimization of content according to SEO and ASO best practices for the assigned country/language
  • Using content management systems to analyze website traffic and user engagement metrics
  • Managing content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic
  • Work closely with cross-functional teams, including marketing, design, and product development, to align content initiatives with overall business objectives.
  • Ensuring compliance with local laws (e.g., copyright and data protection)
  • Proficient in using AI-driven tools to optimize content creation, distribution, and performance through automated insights and recommendations.
  • Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content

Airalo offers eSIM solutions that allow users to activate cellular plans digitally, eliminating the need for physical SIM cards. Their main service is a marketplace where travelers can buy eSIMs for over 190 countries at local rates, helping them avoid expensive international roaming fees. The eSIMs can be purchased and managed through the Airalo app or website, providing convenience for international travelers, digital nomads, and business professionals. Airalo partners with local telecom providers to offer these data plans, generating revenue from the sale of eSIMs and benefiting from repeat customers who need data for various destinations. The company's goal is to provide a cost-effective and hassle-free connectivity solution for travelers, distinguishing itself in the telecommunications market by focusing on the needs of frequent travelers.

Company Stage

Series B

Total Funding

$67.3M

Headquarters

Singapore, Singapore

Founded

2019

Growth & Insights
Headcount

6 month growth

14%

1 year growth

50%

2 year growth

309%
Simplify Jobs

Simplify's Take

What believers are saying

  • Airalo's rapid growth to over 10 million users underscores its strong market position and potential for continued expansion.
  • Strategic partnerships with companies like ONYX Hospitality Group and Bybit Card enhance Airalo's service offerings and market penetration.
  • The $60 million Series B funding led by e& Capital provides substantial financial backing for further innovation and global expansion.

What critics are saying

  • The competitive landscape for eSIM technology is intensifying, with new entrants like Rockee potentially eroding Airalo's market share.
  • Dependence on partnerships with local telecom providers could pose risks if these relationships are disrupted or if local regulations change.

What makes Airalo unique

  • Airalo's focus on eSIM technology for international travelers sets it apart from traditional SIM card providers, offering a seamless and cost-effective solution for global connectivity.
  • The company's extensive network of partnerships with local telecom providers in over 190 countries ensures competitive local rates, a significant advantage over competitors.
  • Airalo's recent launch of a B2B platform, Airalo Partners, expands its market reach to travel agencies, resellers, and corporations, differentiating it from other eSIM providers.