Full-Time

Content Manager

Eu & Cis

Posted on 6/25/2024

Airalo

Airalo

201-500 employees

Marketplace for purchasing eSIMs globally

Consumer Software
Fintech

Senior, Expert

Remote in UK

Category
Content Strategy
Technical Writing
Content & Writing
Copywriting
Required Skills
Market Research
Communications
Social Media
SEO
Marketing
Data Analysis
Requirements
  • 5-10 years of proven Content, SEO, and ASO achievement, preferably in a startup/scale up context
  • Excellent understanding of SEO and ASO channel management and best practices
  • Strong understanding of web/mobile app campaign measurement and attribution
  • A strong understanding of keyword research with excellent analytical skills
  • Excellent understanding of ASO best practices, as well as knowledge of app store algorithms, optimization methods, and effective strategies for growing app installs
  • Experience in writing app descriptions and titles using researched keywords
  • An analytical mind with the ability to spot patterns and trends using the latest app analytics tools
  • Experience in creating multimedia content, including blog, podcast, social and video production
  • Experience with analytics tools and/or other market research tools, e.g. SEMrush, Ahrefs
  • Deep understanding of European cultures, consumer behavior, and market trends
  • Fluency in English, with impeccable verbal and written communication skills
Responsibilities
  • Working directly with the Growth Director Europe & developing a comprehensive content strategy aligned with Airalo's short-term and long-term country targets in all Europe and CIS countries, considering cultural nuances, language preferences, and regional trends.
  • Developing an editorial calendar together with the rest of your Regional and Global team members
  • Hire and manage a team of Content Specialists all over Europe
  • Collaborating with Airalo Growth divisions to create and publish compelling and high-quality content for various platforms, including app interfaces, social media, blogs, and other marketing channels, including modifying styles and layouts
  • Creating and publishing engaging content for the assigned country or countries in the region. Oversee the localization of content, ensuring accurate translation and adaptation to meet the linguistic and cultural preferences of the target audience.
  • Optimizing or coordinating the optimization of content according to SEO and ASO best practices for the assigned country/language
  • Using content management systems to analyze website traffic and user engagement metrics
  • Managing content distribution to online channels and social media platforms with the rest of the Social Media team members to increase traffic
  • Work closely with cross-functional teams, including marketing, design, and product development, to align content initiatives with overall business objectives.
  • Ensuring compliance with local laws (e.g., copyright and data protection)
  • Proficient in using AI-driven tools to optimize content creation, distribution, and performance through automated insights and recommendations.
  • Staying up-to-date with developments and generating new ideas, including the use of multimedia to produce rich content

Airalo offers eSIM solutions that allow users to activate cellular plans digitally without needing a physical SIM card. Their main service is a marketplace where travelers can buy eSIMs for over 190 countries at local rates, helping them avoid high international roaming costs. The eSIMs can be purchased and managed through the Airalo app or website, providing convenience for international travelers, digital nomads, and business professionals. Airalo partners with local telecom providers to offer these data plans, generating revenue from the sale of eSIMs and benefiting from repeat customers who need data for different destinations. The company's goal is to provide a cost-effective and convenient solution for global connectivity, making it easier for travelers to stay connected while abroad.

Company Stage

Series B

Total Funding

$69.3M

Headquarters

Singapore, Singapore

Founded

2019

Growth & Insights
Headcount

6 month growth

4%

1 year growth

0%

2 year growth

1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing eSIM adoption globally boosts Airalo's market potential and user base.
  • Airalo's B2B platform opens new revenue streams with travel agencies and businesses.
  • Partnerships with brands like ONYX increase Airalo's visibility and user acquisition.

What critics are saying

  • New competitors like Firsty threaten Airalo's market share with unique pricing models.
  • Reliance on telecom partnerships risks service disruption if terms change.
  • Commoditization of eSIM services could reduce Airalo's market differentiation.

What makes Airalo unique

  • Airalo offers eSIMs for 190+ countries, providing extensive global coverage.
  • Airalo's partnerships with local telecoms ensure competitive local rates for travelers.
  • The Airalo app simplifies eSIM management, enhancing user convenience and experience.

Help us improve and share your feedback! Did you find this helpful?

INACTIVE