Digital Media Buyer

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

Job Description

The Media Buyer works day-to-day on their assigned brands and is expected to support the outputs and deliverables as directed by their managers. The Buyer must understand the client’s brand and marketing objectives and steward a portion of the execution process. The Buyer provides recommendations that meet client objectives using factual analytical rigor, research and judgement.

The Media Buyer must manage timelines and deliverables while keeping their managers apprised of progress and challenges. The Buyer is expected to have a strong desire to learn and appropriate working knowledge of all media channels especially digital. They should have mastery of available media research, resources and tools. The Media Planner may be asked to support new business.

A Day in the Life:

Media Execution

• Assists Supervisor in drafting documents related to the tactical plan (RFPs)
• Assists in developing buying strategies to maximizing media value and impact while supporting media negotiations
• Compiles and provides digital specs to creative AORs (plan specific)
• Ensures appropriate QA is conducted and monitored throughout campaign, identifying and elevating issues
• Understands intricacies of various tracking/targeting services holding media partners accountable for performance
• Works in conjunction with Assistant Buyer on billing and invoicing to maintain consistent process keeping abreast of all invoice, billing and delivery issues; knows when to escalate discrepancies to Supervisor
• Works collaboratively with Assistant and/or Data Analyst to cleanse data and develop performance reports based on client scoped cadence; analyses of all required variables including but not limited to segment, platform, vendor/partner, creative, etc. drawing implications that impact go-forward plans
• Writes POVs as needed and evaluate new technology, media innovation and/or opportunities
• Maintain relationships with media partners and meet regularly to understand changes in capabilities

Client & Internal Relationships

• Supports day-to-day client interactions while building credibility and being responsive, when appropriate
• Helps organize deliverables for team and clients
• Oversees training and development of Assistant, when applicable
• Works closely with cross-functional teams (Planning, Analytics, SEM, Social, SEO, Creative AOR, Ad Ops) to improve performance and resolve issues including but not limited to tagging, tracking and brand safety
• Participates in and supports client and media partner meetings, when appropriate
• Builds positive relationships with internal and external teams and sets good example for Assistants

Strategic Thinking & Leadership

•  Works with internal team (Supervisor/AD/Media Director) to support development of media plans and buy strategies
• Assesses problems and concerns in a systematic, logical and rational manner
• Proactively stays up to date on industry and client business news and new opportunities
• Proactively resolves issues, know when to and to whom to escalate
• Provides training and guidance to new team members and nurtures/promotes positive team environment
• Works with Supervisor to develop management skills while overseeing and training junior team
• Proficient at time management, assuring projects are completed on time and adhered to within budget
• Contribute to accurate, honest and timely performance management documents
• Manages multiple deliverables and seamlessly transitions between them

What you will need:

• Bachelor's degree preferred, with relevant coursework or experience in media or a related field. 

• 1+ year of experience in media or a related field, with hands-on experience in media applications like Prisma. 

• Proficient in Microsoft Office (Excel, PowerPoint, Word, Outlook, Teams) and media applications. 

• Strong organizational and time management skills, with ability to prioritize tasks, manage multiple projects, and meet deadlines. 

• Excellent written and oral communication skills, with ability to work collaboratively and train/manage junior team members. 

• Proactive and solution-focused, with ability to identify problems, develop solutions, and take ownership of responsibilities. 





$60,000 - $80,000

To the extent permissible by local law, Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

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For US Job Seekers:

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