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Full-Time

Health Account Manager

NYC

Posted on 6/5/2024

Adtheorant

Adtheorant

201-500 employees

Digital advertising solutions using machine learning

Data & Analytics
Consulting
Hardware
AI & Machine Learning
Consumer Goods

Compensation Overview

$62.5k - $70kAnnually

+ Commission

Junior

Boston, MA, USA + 1 more

Category
Customer Success Management
Sales & Account Management
Required Skills
Sales
Communications
Management
Salesforce
Data Analysis
Google Analytics
Requirements
  • College diploma with relevant degrees in advertising or communications
  • Minimum 2 years in a client-facing programmatic, account management, customer success, or media planning role
  • Prior account management experience at an ad tech or media company
  • Strong understanding of interactive media planning and buying and success metrics
  • Familiarity with Microsoft Office, Salesforce, Google Analytics, DCM, DoubleVerify, IAS, IQVIA, IPSOS, Crossix, Symphony, NPI Insights & Reporting
  • Understanding of the programmatic market with exposure to bid management and campaign management optimization strategies
  • Organized and detail-oriented with the ability to multitask in a fast-paced environment
  • Demonstrated ability in analyzing and interpreting campaign data to recommend solutions for optimal results
  • Possess independence, confidence, and enthusiasm
  • Ability to work and collaborate in a team environment
Responsibilities
  • Manage and maintain cross-channel, programmatic advertising Health/Pharma vertical campaigns
  • Serve as the main point of contact for assigned accounts and ensure client deliverables and campaign needs are met in a timely manner
  • Coordinate with internal teams to build Health specific audiences, launch campaigns on time, and drive optimal performance throughout the campaign’s flight
  • Develop a thorough understanding of AdTheorent Health products and services to upsell when performance and/or offerings align with customer’s business needs
  • Partner with Data Analytics to prepare regular and post-campaign reporting presentations to analyze performance and provide recommendations and new opportunities for future campaigns
  • Collaborate with Sales Managers to strategize and identify ways to optimize campaign performance to drive peak results for clients and health audiences
  • Ensure excellent customer satisfaction levels with every customer engagement
  • Keep abreast of digital media developments and industry technologies and capabilities within the Health/Pharma space

AdTheorent provides digital advertising solutions that use machine learning to enhance the effectiveness of advertising campaigns through predictive targeting. Their services include geo-intelligence and a Media Activation Platform that optimizes ad placements by analyzing both real-world and digital data. AdTheorent stands out from competitors by offering custom machine learning solutions tailored to the specific needs of clients across various industries. The company's goal is to combine technology and creativity to deliver data-driven advertising solutions that maximize campaign impact.

Company Stage

IPO

Total Funding

$126.7M

Headquarters

New York City, New York

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

2%

2 year growth

-8%
Simplify Jobs

Simplify's Take

What believers are saying

  • Winning multiple prestigious awards, such as the AI Breakthrough Award and Digiday Media Award, highlights AdTheorent's industry leadership and innovation.
  • The company's consistent recognition as a top workplace suggests a positive and supportive work environment.
  • AdTheorent's advanced machine learning solutions and privacy-forward approach position it well for growth in the evolving digital advertising landscape.

What critics are saying

  • The rapidly evolving digital advertising market requires continuous innovation to stay ahead of competitors.
  • Potential integration challenges and strategic shifts could arise from the recent acquisition proposal by Cadent.

What makes Adtheorant unique

  • AdTheorent's use of machine learning for predictive targeting and geo-intelligence sets it apart from traditional digital advertising solutions.
  • Their privacy-forward approach, avoiding cookies and IDs, offers a unique selling point in an increasingly privacy-conscious market.
  • The company's Cross Environment MAP optimizes ad placements by leveraging both real-world and digital connections, a feature not commonly found in competitors.
INACTIVE