Social Intelligence Analyst

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role:

The Social Intelligence Lead will be part of the Social Intelligence Centre of Excellence, a newly created team tasked to strategically collect and use social and digital data (including owned and earned social, search and ratings and reviews) to answer business questions and solve complex problems.

The role is part of the Social Intelligence team and reports to the Head of Social Intelligence. The job holder will be based in China.

Key responsibilities:

• Project Management and Delivery: Act as a project lead and trusted partner to deliver a variety of products, including platform setup, dashboards, training modules, performance reports, cultural/trend analyses, audience profiles, influencer assessments

• Tooling: Set up the tools (queries for data collection, segmentation, dashboard design for different use cases, alert setup).

• Training: Design and deliver training to upskill the different teams and democratize access to data.

• Research Briefs and Methodology: Collect and discuss research briefs for internal stakeholders, define SOW and methodologies to answer them.

• Reporting and Presenting: Draft well-curated reports comprehensive of insights and recommendations and deliver effective presentations.

• Partnership: Act as a trusted partner, getting to know the different teams' objectives and needs to proactively support in making the most of the data available.

Qualifications and skills:

1. Business Expertise

·Minimum of 3 years (4 years preferred) of experience in social intelligence or digital insights, either on the client or agency side.

·Previous experience in FMCG and consumer goods preferable.

·Experience with standard industry softwares (Brandwatch, Talkwalker, Sprinklr, Trajaan, Google Keyword Planner etc) and vendors.

·Good interpersonal skills to understand internal client business needs and objectives, and to creatively develop methodologies and products tailored to them.

2. Problem Solving

The role will combine the ability to understand internal client business needs and objectives with technical knowledge of social and digital insights tools to translate briefs into research questions and effective methodologies and setup. They will manage stakeholders’ expectations, explaining data limitations and ideating creative solutions to achieve common goals. They will work closely with vendors to trouble shoot technical issues. They will stay current with latest social and digital measurement trends, as well as relevant industry trends.

Interpersonal Skills and Impact

The role will be responsible for supporting the operating units across departments (D&T, marketing, CBIA, CSPX, Corporate Affairs, Talent Acquisition, GCR) in leveraging social and digital data a variety of use case, both by providing training to upskill colleagues and promote direct adoption of tools, and providing services to tackle the most complex business questions and create best practices.

They will partner with internal clients of different departments (marketing, CBIA, CSPX, Digital & Tech) & vendors. They will be the subject matter expert for everything related to social and digital data & insights, responsible for educating and evangelising on the opportunities and proactively supporting categories and markets in defining new use cases. They will partner with vendors to create use cases that can be presented to external audience at industry events.

 Job Posting End Date

2026-11-30

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.