Summary 

Are you passionate about shaping the future of health and wellness? Do you dream of making a difference in this space? If so, we want to hear from you!

Come join us at AbelsonTaylor Group, where you’ll find more than just a job, you’ll find a mission. We propel brands that enhance health and well-being to new heights.

Here, you’ll experience a work environment designed to be as fulfilling as our values. We value your creativity, foster teamwork, and champion inclusiveness. We dream big and bold, always eager to learn, listen, and stay curious. Together, we drive positive change in the world.

Now, we are on an unstoppable mission for an Engagement Strategist to join our team. The Engagement Strategist will be primarily responsible for supporting the strategic ecosystem and channel development and program execution of assigned accounts. This position requires strong evidenced analytical thinking and excellent project management skills. The focus is on developing strategic solutions to client needs in customer relationship management (CRM) and creating innovative and effective customer loyalty programs and maximizing the usage of applicable customer data. A sound understanding of current and emerging interactive vehicles that impact relationship marketing is essential. 

Ready to make a difference and be a part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!

What You’ll Do 

• Work Closely with Engagement Supervisors/Directors: Manage and program execution of assigned accounts .
• Omni-channel Marketing: Showcase an understanding of omni-channel marketing, which Includes, channel development, testing, tracking, measurement, analysis, and reporting, for innovation.
• Evaluate Programs, Channels, and Tactics: Coordinate multiple customer touchpoints to optimize successful consumer experience, build out cadence or behavior-based CRM programs.
• Conduct Data and Analytically Intensive Tasks: Generate campaign findings, website audits, analytic insights, and recommendations to enable continuous, measurable improvement in client campaigns. 
• Partner with the Account Team: Identify opportunities and determine and prioritize project scope and business specifications.
• Provide Support for New Business Opportunities: Conduct in-depth review and analysis of current landscapes and journey for customers across the therapeutic areas.

What Makes You A Great Fit

• Experience: 2-3 years’ experience in digital marketing or advertising.
• Education: Bachelor’s degree in business, Marketing, Communication, Advertising, or related field.
• Tools and Platforms: Proficient in social media monitoring (e.g., Radian6, Visible), digital analytics (e.g., comScore, Google Analytics), and SEO/SEM tools (e.g., SEMrush, Screaming Frog).
• Analytical Skills: Basic understanding of statistical analysis and social science research methods.
• Additional Skills: Strong communication, written, project management, and planning skills.
• Hybrid Schedule: Ability to come into the Chicago office on a hybrid schedule