Publicis Groupe

Runs advertising and digital transformation services

Executive – Performance Media

Performance & Paid MarketingPosted on Nov 5

Full-timeKuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia

About the Job

Requirements

A Bachelor of Arts or Bachelor of Science degree, or equivalent.
Zero to two years of experience in digital marketing.
Strong experience with performance marketing and online acquisition tools and networks.
Strong analytical skills and a data-driven approach, including knowledge of relevant key performance indicators and how to work with them.
Strong time-management and organizational skills, with the ability to meet tight deadlines.
Leadership abilities and a track record of meeting targets with limited resources or budget.

Responsibilities

Help develop the strategy for and execute local paid online acquisition efforts, including Facebook, Twitter, Instagram, TikTok, LinkedIn, search engine marketing, search engine optimization, Google Display Network, banner ads, and affiliate channels.
Collect data and track marketing activity and channel performance against set key performance indicators, including CPI, CPO, CPA, and PPC.
Manage day-to-day workflow and project and campaign setup across platforms.
Analyze performance against forecasts regularly and make adjustments to meet objectives.
Serve clients on performance media briefings, strategy planning, budget allocation, campaign analysis, and quarterly business reviews.
Lead relationships with account teams working on shared accounts to ensure alignment with clients.
Troubleshoot technical issues on campaigns.
Identify and implement improvements to performance, growth, and profitability across channels.
Monitor market trends and develop creative ideas to stay ahead of competitors.
Share best practices with peers within the group.
Take accountability and ownership for campaign performance and aligned key performance indicators.

Desired Qualifications

Previous experience working in a start-up or dynamic high-growth company is a plus.

Responsibilities

Help in the strategy for and execute all local paid online acquisition efforts including:
- Facebook, Twitter, Instagram ads, Tik Tok, LinkedIn
- Search engine marketing (SEM), Search Engine Optimisation (SEO)
- Google Display Network (GDN) and other Banner ads
- Affiliates
Collect data and track the performance of all marketing activities and channels against set KPIs (CPI, CPO, CPA, PPC etc.)
Manage day to day workflow and setup for projects and campaigns across platforms
Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives
Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews
Spearheading relations with account team working on common accounts to ensure alignment with clients
Ability to troubleshoot technical issues on campaigns
Innovating to improve performance, growth and profitability across all channels
Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition
Share best practices with peers within group
Accountability and full ownership for campaign performance and aligned KPIs

Qualifications

• BA/BS or equivalent
• 0-2 years’ experience in digital marketing
• Strong experience with performance marketing and online acquisition tools and networks
• Entrepreneurial mindset and willing to get hands dirty
• Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how
to work with them
• Excellent time management and organisation skills, comfortable in meeting tight
deadlines
• Strong leadership abilities and track-record of hitting targets with limited
resources/budget
• Previous experience working in a start-up or dynamic high-growth company a plus

Additional information

Our employee benefits package comprises the following:

👉 Generous leave entitlements, including birthday leave, rest day and family care leave.
👉 Office closure for World Mental Health Day 10th October.
👉 Additional Company closure for all 4 major festive Celebrations
👉 Cashless comprehensive medical coverage, including access to a panel clinic, dental and optical care.
👉 Life and personal accident insurance and group hospitalization and surgery.
👉 A hybrid working schedule and with Friday disconnects.
👉 Rest Relax & Recharge - office closure last week of December every year.
👉 Phone Allowance

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size: 10,001+
Company stage: IPO
Headquarters: Paris, France
Founded: 1926

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