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Publicis Groupe

Runs advertising and digital transformation services

Vice President, Paid Media - Account Management

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USAIn-person

About the Job

Requirements

  • At least 10 years of paid media experience, with deep expertise in paid social, biddable media, and performance marketing; strong Meta platform experience is required.
  • Hands-on comfort within media platforms and ability to connect platform-level details to full-funnel strategy and business outcomes.
  • Advanced understanding of measurement, including incrementality, attribution, audience splits, lift studies, test design, and interpretation of results.
  • At least 4 years of people-management experience, including leadership of large teams and development of emerging managers.
  • Demonstrated success managing high volumes of work and complex, multi-stakeholder client engagements.
  • Strong client leadership skills, including relationship building, client satisfaction, expectation management, and senior-level communication.
  • Project-management, process-improvement, organizational, and quality-control capabilities.
  • Ability to collaborate across US and global teams and build alignment across media, analytics, data science, and agency partners.
  • Written and verbal communication skills, including the ability to explain complex technical concepts clearly and accurately.
  • Comfort operating in ambiguity, making sound decisions, and pushing back constructively when necessary.
  • Ability to work East Coast hours, with flexibility to support early meetings and collaboration with London-based partners when required.

Responsibilities

  • Lead a complex, high-volume client engagement, combining strategic perspective with hands-on platform fluency and translating technical media details into clear business implications.
  • Own senior client leadership, media strategy, team oversight, and operational delivery for a sophisticated paid media business.
  • Bring hands-on knowledge of biddable and performance media platforms and translate platform nuances, lower-funnel considerations, and technical details into strategic guidance and business implications for clients and teams.
  • Guide measurement strategy across incrementality, attribution, audience splits, lift studies, and test design; shape test plans with media and marketing data science teams, interpret results, and connect findings to media decisions.
  • Serve as a trusted senior client advisor, educate client stakeholders on media, platform, and measurement concepts, and ensure planning materials, recommendations, and written communications are accurate and clear.
  • Lead and develop a team of approximately eight people, directly and indirectly, with day-to-day management, coaching, growth and development, accountability, and retention responsibilities; mentor developing managers and provide hands-on support as needed.
  • Establish quality-control practices for emails, platform deliverables, planning materials, reporting, and client recommendations.
  • Drive timelines, clarify ownership, ensure work is completed, proactively manage dependencies and risks, and refine processes and ways of working with clients and internal teams.
  • Manage evolving client requests and business needs, set realistic expectations, identify trade-offs, and push back when requests are not sustainable or fall outside agreed priorities.
  • Align the on-platform team with US off-platform, global off-platform, Global agency, and partner teams; build consistent reporting cadences, operating processes, and collaboration models across markets and disciplines.
  • Partner with Analytics, Marketing Data Science, Strategy, Creative, Operations, and Finance to connect media execution with measurement, client goals, staffing, and commercial realities.
  • Create structure in a fast-moving environment, manage high volumes of work, surface issues early, and help the broader team operate with clarity, consistency, and discipline.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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