Full-Time

Public Relations Account Executive

B2B Tech + Healthcare

Updated on 11/7/2024

Highwire

Highwire

51-200 employees

Specialized PR agency for tech companies

Consulting

Junior

Remote in USA

Open to hiring in multiple states including Texas.

Category
PR & Communications
Sales & Account Management
Growth & Marketing
Requirements
  • 2-3 years of PR experience
  • Strong knowledge of all media and influencers relevant to clients’ business
  • Proactive media engagement and storyline development
  • Strong relationship with regular media and influencer targets
  • Exceptional writing skills
  • Ability to generate press releases and other content that meets client satisfaction with minimal edits
  • Ability to generate and edit award submissions, press releases, fact sheets, backgrounders, biographies, tour reports, briefing books, contributed articles, speaking opportunity abstracts, pitches, Q&As, company memorandum and general team correspondence
  • Professional, articulate and timely client communication
  • Development of consistent, creative, successful pitches
  • Mentor junior staff
  • Participation in new business process including proactively identifying new targets, research and presenting at pitch
  • Identify areas for self-improvement and bring suggestions and solutions to management
Responsibilities
  • Facilitate media briefings across client accounts and provide feedback to clients
  • Own portions of client PR calls
  • Provide counsel on media opportunities and coverage
  • Present quarterly/yearly account progress (as needed)
  • Own key elements of the PR program (analysts, influencers, speaking, content, etc.)
  • Become a go to resource for client contact
  • Mentor junior staff, assist in development of goals for reports, deliver annual reviews and quarterly check ins
  • Identify, attend and encourage others to attend networking events
  • Maintain a respectful, enthusiastic, and professional attitude towards coworkers, clients, and outside colleagues and lead team by example
  • Support teams and manage up and down
  • Responsible use of flexible work policies
  • Uses Highwire social channels; writes for Highwire blog
  • Proactively set up quarterly goals with principal; track against goals and demonstrate growth
  • Effectively prioritize responsibilities based on impact, timelines, workflow and client goals
  • Drive projects forward independently, eliminating the need for managers to consistent check in re: follow through/ task completion
  • Consistently hit deadlines or give enough notice if you won’t
  • Attends regular networking events

Highwire provides specialized public relations services to disruptive companies, particularly in the technology sector. The agency uses its background in journalism and its location in Silicon Valley to help clients effectively communicate their innovative products and services. Highwire's services include media relations, content creation, crisis communication, and strategic consulting, all tailored to meet the unique needs of each client. This customization allows Highwire to adapt its strategies to the fast-paced and competitive media environment, ensuring that clients' messages reach the right audiences. Unlike many competitors, Highwire focuses specifically on companies that are introducing groundbreaking technologies or business models, positioning itself as a leader in tech communications. The goal of Highwire is to create meaningful business results for its clients through effective communication strategies.

Company Stage

N/A

Total Funding

$1.2M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Highwire's strategic acquisitions and partnerships, such as with Candor Content, position it for accelerated growth and expanded service offerings.
  • The company's ability to command premium pricing due to its reputation for excellence in the tech industry suggests strong financial health and stability.
  • Highwire's specialized focus on disruptive companies in the tech sector offers employees the opportunity to work on cutting-edge projects with high-impact potential.

What critics are saying

  • The highly competitive and fast-paced nature of the tech communications market requires Highwire to continuously innovate to maintain its edge.
  • Integration challenges from recent acquisitions like Candor Content and Wonderscript could pose operational risks and affect service quality.

What makes Highwire unique

  • Highwire leverages its deep roots in journalism and strategic Silicon Valley location to offer tailored PR services, setting it apart from more generalized agencies.
  • The company's focus on disruptive tech companies allows it to specialize in navigating complex media environments, unlike competitors who may not have such a niche focus.
  • Highwire's recent acquisitions of Candor Content and Wonderscript enhance its digital marketing and content creation capabilities, providing a more comprehensive service offering than many traditional PR firms.

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