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King Kong

ROI-focused online marketing and conversions

Meta Ads Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeSouth Yarra, AustraliaA$75k - A$100k

About the Job

Requirements

  • Experience with Facebook Ads Manager.
  • Understanding of email marketing systems such as MailChimp or similar.
  • Passion for online marketing and digital strategies.
  • Excellent verbal and written communication.
  • Ability to manage multiple tasks and projects simultaneously.
  • Experience running and scaling successful campaigns.
  • Ability to manage at least $1,000 per day in advertising spend.
  • A solution-focused, persistent approach to problem-solving.
  • Willingness to learn and grow within the team.
  • A cover letter explaining why the applicant is a fit for the role is required; applications without one will not be considered.

Responsibilities

  • Set up, manage, and optimise campaigns within Facebook Ads Manager.
  • Analyse campaign data to identify opportunities and use conversion rate optimisation tactics, including A/B and split testing, to improve return on ad spend.
  • Create Facebook advertising creative that stands out in users’ newsfeeds.
  • Manage landing pages and websites to install conversion codes and tracking pixels.
  • Prepare performance analysis reports and recommend corrective changes for ongoing optimisation.
  • Manage and maintain return on ad spend and cost per lead targets.
  • Manage time efficiently while operating and scaling large campaigns.
  • Brainstorm ways to scale campaigns and troubleshoot banned ad accounts or campaigns that are not meeting key performance indicators.
  • Take ownership of a crucial part of the company's internal advertising.

Desired Qualifications

  • Experience with Photoshop.

About the Company

King Kong

ROI-focused online marketing and conversions

King Kong is a growth-focused online marketing partner that helps businesses increase sales and leads through scalable, ROI-driven campaigns. A cross-disciplinary team of digital strategists, direct-response marketers, designers, growth hackers and developers drives traffic, improves conversion rates, and runs performance-led strategies across SEO, paid search, social, affiliate, display, video and retargeting. It differentiates itself by specializing in growth with a hands-on, multi-channel approach and ongoing testing to deliver higher ROI at a lower cost for a range of clients—from fast-growing brands to small businesses and solos. The goal is to grow clients' revenue by generating more traffic, converting more visitors, and expanding strategic partnerships and channels.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Melbourne VIC, Australia
Founded
2014

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