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Monroe Tractor

Sells farm and construction equipment and parts

Construction Sales Director

Field SalesUpdated on Nov 10
Full-timeAlbany, NY, USAIn-person

About the Job

Requirements

  • A minimum of 5 years of construction equipment dealership experience is required.
  • A minimum of 3 years of management experience is required, preferably in a construction equipment dealership.
  • The candidate must be able to communicate clear direction and address performance issues through challenging conversations.
  • The candidate must be able to recognize, regulate, and express emotions and handle interpersonal relationships judiciously and empathetically.
  • The candidate must be able to gather, analyze, interpret, and communicate complex written and verbal information, identify trends indicating high-risk issues, and develop contingency plans and corrective actions.
  • The candidate must be able to use Outlook, Excel, Word, and other software to organize and track daily business responsibilities.
  • Familiarity with CRM or other ERP systems is required.
  • The candidate must model company culture and values and hold others accountable to expected cultural values and behaviors.

Responsibilities

  • Act as the entrepreneurial sales leader for the Eastern Construction Branches and coach and mentor sales team members in achieving budgetary goals and delivering customer service.
  • Ensure that the sales department understands and implements company policies and procedures to meet or exceed key performance metrics.
  • Partner with corporate departments and Directors, and make recommendations to the President, CFO, and Operations Director to improve the branch sales experience for internal and external customers.
  • Work with the President, Operations Director, and Branch Managers to develop annual objectives and sales budgets for the western branch locations.
  • Establish recurring L10 sales meetings to foster collaboration, set and complete sales department goals, and improve interdepartmental communication.
  • Ensure that authorized plans and programs relating to sales volume, profit, product mix, and market penetration are carried out by the sales department.
  • Assist with recruiting, hiring, developing, and coaching the company-wide sales team; use company resources, including original equipment manufacturer vendors, senior leadership, and Human Resources, to create personal improvement programs and recurring one-on-ones that improve sales department effectiveness.
  • Evaluate pricing, distribution, competitive actions, and policies, and implement changes to improve sales volume and profit.
  • Ensure that customer orders and other communications are handled promptly and accurately.
  • Measure trade-in allowances to ensure quick turnaround, maintain a balance between new and used equipment sales, and help establish repair costs for trade-ins.
  • Recommend acquiring additional equipment lines or changing existing lines, and regularly examine equipment records.
  • Evaluate department performance and expenses against planned goals quarterly and recommend new compensation or spiff programs for the department.
  • Enforce company policies and rules affecting branch personnel and make business decisions aligned with the brand.
  • Maintain records, submit reports, check customer credit status, control expenditures, and oversee company assets.
  • Maintain customer relations on a firm, fair, and harmonious basis and remain composed during stressful situations.
  • Develop and implement corrective action plans when objectives are not achieved.
  • Empower staff to execute the operating plan and provide meaningful feedback.

About the Company

Monroe Tractor

Sells farm and construction equipment and parts

Monroe Tractor is an equipment dealership that sells agricultural machinery and sells and rents construction equipment across the northeastern United States. Customers purchase machinery through local branches, with used models available alongside the dealership's regular equipment inventory. The business also sells replacement parts and earns service revenue from maintenance, diagnostics, component repair and support after equipment purchases. Technicians work in dealer workshops and travel to customer sites, helping customers service their machines both at the branch and in the field. Founded in 1951, Monroe Tractor is headquartered in Henrietta, New York.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Henrietta, NY
Founded
1951

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