Digital Marketing & Web Manager

Description

Key responsibilities 

Own the website and CMS migration 

• Administer TangentMaterials.com and related properties day to day: content updates, product pages, landing pages, Where to Buy and dealer locator, lead forms and calculators 

• Serve as Tangent's product owner for the website redesign and CMS migration from WordPress to Contentful: discovery input, content modeling, content migration, QA, acceptance and launch 

• Direct the web partner's continuous improvement retainer and 24/7 support: prioritize the backlog, approve work, verify fixes and track hours against the agreements 

• Maintain technical SEO and site performance through the migration, including redirects, structured data and Core Web Vitals 

Run email marketing and marketing automation on Salesforce Marketing Cloud 

• Stand up Marketing Cloud Advanced and Intelligence: audiences, consent management, email templates and foundational campaigns 

• Keep email marketing running without interruption during the migration: plan, build and send eblasts, drip and nurture campaigns, and product-launch emails in Mailchimp today and in Marketing Cloud as each journey moves; manage lists, segmentation, consent and deliverability throughout 

• Migrate active Mailchimp journeys, templates and lists to Marketing Cloud, run them in parallel where needed, validate results and retire Mailchimp after acceptance 

• Build nurture journeys and campaign-to-pipeline attribution; configure lead scoring and dealer assignment with Sales and IT 

• Inventory existing Zapier automations and work with IT to replace CRM workflows with Salesforce Flow and governed integrations 

Connect digital activity to Salesforce and revenue 

• Ensure every web form, campaign and email lands in Salesforce with correct source, routing and deduplication 

• Partner with Sales and IT on lead routing rules, follow-up SLAs and data hygiene 

• Support the Service Cloud RMA intake on the website so warranty and return requests create cases correctly 

Own analytics, attribution and the scorecard 

• Administer GA4 and Google Tag Manager, consent, CallRail and Microsoft Clarity; keep tracking intact through the CMS migration 

• Baseline KPIs before platform changes land, then report monthly on the Qualified Leads to Revenue chain for leadership and ownership 

• Build the website-to-CRM funnel, dealer follow-up and marketing attribution views in Salesforce or Snowflake with IT 

Run organic search, paid media and content 

• Own the SEO and AI-search (AIO) program: keyword strategy, editorial calendar, briefs, publication and performance; coordinate the web partner's SEO work 

• Plan, launch and optimize Google Ads and Meta campaigns, including the residential furniture campaign and product-launch campaigns; manage budgets, targeting and creative rotation with design 

• Build persona-based landing pages, gated specifications and conversion improvements in Phase 2 of the roadmap 

Manage social media channels 

• Complete the Meta and X account rebuild, run the content calendar and hold a consistent posting cadence across LinkedIn, Facebook, Instagram and X 

• Coordinate with the CoOp Marketing Platform so dealer-facing social content stays aligned with corporate channels 

Support product launches and dealer programs 

• Build digital campaign support for product launches and channel programs in line with the brand playbook and approved claims 

• Maintain digital assets for the Authorized Dealer and Authorized Builder programs, the collateral portal and the sample ordering platform 

Requirements

Required 

• 5+ years of hands-on digital marketing experience with direct ownership of a company website and paid media accounts 

• Hands-on experience administering a CMS, with at least one headless CMS implementation or migration (Contentful preferred; Kontent.ai, Storyblok, Sanity or similar acceptable); WordPress experience for the current site 

• Experience building and sending email campaigns, drip and nurture programs in Salesforce Marketing Cloud, or a comparable enterprise platform (HubSpot, Pardot/Account Engagement, Marketo) with a demonstrated ability to learn Marketing Cloud quickly 

• Working knowledge of Salesforce Sales Cloud: leads, contacts, campaigns, lead source, routing and reporting; able to partner with an admin and an implementation partner rather than needing to be one 

• Proficiency with GA4, Google Tag Manager, Google Ads and Meta Ads Manager; experience keeping tracking intact through a site migration 

• SEO fundamentals including technical SEO, content strategy and familiarity with AI-search (AIO) optimization