Full-Time

Vice President

Client Partnerships, CRM

Confirmed live in the last 24 hours

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven marketing technology for customer engagement

Enterprise Software
AI & Machine Learning

Compensation Overview

$200k - $300kAnnually

Expert

Remote in USA

Category
Strategic Account Management
Sales & Account Management
Requirements
  • 10+ years of high-value software sales experience
  • Experience selling SaaS platforms to marketing and information technology teams
  • Demonstrated sales track record developing and managing regional accounts
  • Proven track record of forecasting and closing
  • Excellent oral and written communications skills including strong presentation/demo skills both in person and via phone/web presentation
  • Strong technology skills, able to do complete product demonstration and credibly discuss technical topics
  • Knowledge of industry sectors such as Retail, Financial Services, and Travel & Hospitality is a plus
Responsibilities
  • Identify, Engage and Develop VP and Executive Level contacts within CRM customer accounts across the brand’s entire ecosystem.
  • Generate business opportunities through professional, dedicated research, and prospecting using strategic methods to build meaningful and relevant dialogue with customers poised for growth.
  • Set a strategic revenue growth plan in collaboration with assigned brands and through orchestration with Customer Success and key SME internal experts to help build value during the discovery and validation process with customers.
  • Manage internal and external complexity to deliver measurable business impact for high client satisfaction.
  • Develop and execute comprehensive strategic account plans and specific Zeta solutions aligned to the customers economic drivers. Understand at a deep level how and why each account makes buying decisions.
  • Analyze customer business goals, objectives, needs, process and existing infrastructure.
  • Establish trusted relationships with CMOs and other client executives to originate and drive new opportunities in existing accounts to position our capabilities.
  • Embrace and adhere to Zeta sales processes to internally communicate goals for account ROI models, short- and long-term opportunities, and prepared key players.
  • Lead the sales cycle - from lead generation to closure driving all aspects of the sales cycle including, proposals, scoping, pricing, and contract negotiations.
  • Be able to clearly articulate the competition’s positioning and the Zeta winning strategy.
  • Leverage and lead internal SME’s to drive opportunities, customer understanding, and adoption of Zeta solutions.
  • Accurately forecast Opportunity stages and close dates.
  • Coordinate activities with other Zeta divisions to increase overall customer scale and adoption.
  • Align with Zeta Partners to accelerate Opportunities and customer engagement.
  • Be a source of insight about your territory and communicate product and marketing needs back through the organization.
  • Provide solution and pricing recommendations based on customers' business needs and usage patterns.
  • Meet or exceed quarterly and annual revenue targets.

Zeta Global focuses on enhancing marketing strategies for brands through data-driven technology. Its main product, the Zeta Marketing Platform, uses artificial intelligence to provide a real-time view of customer behavior and preferences, allowing brands to create personalized marketing experiences. This platform aggregates extensive real-time data, including behavioral signals and purchase intents, to help businesses understand customer intent and reduce churn. Unlike many competitors, Zeta Global emphasizes a deep level of personalization and engagement across multiple channels, ensuring that marketing efforts are tailored to individual consumers. The company's goal is to help brands acquire new customers, retain them longer, and increase their overall value through effective marketing solutions.

Company Stage

IPO

Total Funding

$301.5M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

3%

1 year growth

11%

2 year growth

18%
Simplify Jobs

Simplify's Take

What believers are saying

  • Zeta's acquisition of LiveIntent enhances its data capabilities and marketing platform.
  • Achieving carbon neutrality in 2022 positions Zeta as a leader in sustainability.
  • Support for AWS initiative accelerates advertising and marketing transformation for clients.

What critics are saying

  • Integration challenges from acquisitions like LiveIntent and ArcaMax may disrupt operations.
  • Economic uncertainties could impact advertising budgets and Zeta's revenue streams.
  • Reliance on third-party data providers poses risks amid stringent data privacy regulations.

What makes Zeta Global unique

  • Zeta Global leverages AI to create personalized marketing experiences at scale.
  • The company offers a real-time view of prospects using advanced analytics and machine learning.
  • Zeta's platform competes with major players like Oracle, IBM, Salesforce, and Adobe.

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