Associate Director - Audience Strategy

Company description

Hi there—at Razorfish, we’re leaders in what's next. Since the dawn of the internet, we’ve helped brands move first through every era of transformation, defining what digital means for business and now leading brands into the age of AI. Everyone has a prediction. Razorfish has a track record.

Named a Most Innovative Agency three years running (2024–2026) by Campaign US, our work reflects a proven ability not just to anticipate what’s coming, but to help our clients actively shape the future. No matter the trend or cultural moment, delivering real business impact wouldn’t be possible without our people. We bring together curious, driven, and diverse thinkers who challenge convention, push boundaries, and hold a high bar for creative excellence.

If you’re motivated to work alongside top performers, push the boundaries of what’s possible, and help define where technology, business, and marketing are headed next—this is the place to do it.

Join us at razorfish.com.

Overview

The Associate Director, Audience Strategy serves as the strategic lead for audience planning across the client’s life insurance line of business. This role is responsible for developing audience frameworks that connect business objectives, consumer behavior, first-party data, market opportunities, media investment, and measurement. 

The role sits at the intersection of strategy, analytics, media, and customer intelligence. The Associate Director translates complex audience insights into actionable growth strategies that improve awareness, consideration, lead generation, and product growth. 

This leader will partner closely with key stakeholders, analytics teams, media strategy, and activation teams to ensure audience decisions are grounded in data and aligned to enterprise priorities. 

Responsibilities

Audience Strategy & Segmentation 

• Develop audience segmentation frameworks for the client’s business. 
• Define priority growth audiences and market opportunities. 
• Identify underserved, high-value, and emerging audience segments. 
• Build audience strategies that support awareness, consideration, quote, and purchase objectives. 
• Translate business goals into audience-first marketing approaches. 

Audience Intelligence 

• Synthesize first-party, syndicated, research, and behavioral data into strategic recommendations. 
• Develop a deep understanding of member and prospect needs, motivations, barriers, and decision journeys. 
• Identify shifts in consumer behavior and market dynamics. 
• Create executive-ready audience insights and opportunity assessments. 

Growth & Opportunity Planning 

• Quantify audience growth opportunities and addressable market potential. 
• Partner with analytics teams to identify gaps in reach, penetration, and engagement. 
• Help prioritize investment decisions based on audience value and business impact. 
• Develop recommendations on sufficient audience coverage and investment thresholds. 

Activation Strategy 

• Partner with media and platform teams to ensure audience strategies are activation-ready. 
• Define audience frameworks that can be activated consistently across channels. 
• Assess audience overlap, incremental reach, frequency, and efficiency. 
• Guide audience governance and audience operating model development. 

Measurement & Learning 

• Partner with analytics and measurement teams to establish audience-level success metrics. 
• Evaluate audience performance and identify optimization opportunities. 
• Translate measurement findings into actionable business recommendations. 
• Drive audience test-and-learn agendas. 

Client & Team Leadership 

• Serve as a strategic advisor to senior client and agency stakeholders. 
• Lead audience strategy workstreams across multiple initiatives. 
• Present recommendations to executive audiences

Qualifications

• 7-9+ years of experience in audience strategy, consumer intelligence, marketing strategy, media strategy, analytics, or insights. 
• Heavy hands-on experience in programmatic, proficient in MRI and leans into audience tech. 
• Deep understanding of segmentation methodologies, customer journeys, and audience planning. 
• Experience leveraging first-party data, syndicated research, behavioral data, and measurement solutions to inform growth strategies. 
• Hands-on experience working with audience and identity platforms such as Epsilon, LiveRamp, Acxiom, Snowflake, Adobe Experience Platform, clean rooms, or equivalent solutions. 
• Understanding of audience onboarding, identity resolution, addressable activation, and audience measurement frameworks. 
• Strong strategic thinking and analytical problem-solving skills. 
• Ability to translate complex data into clear business recommendations and executive-ready narratives. 
• Experience presenting to senior client stakeholders and influencing cross-functional decision making. 

Success Measures 

Success in this role will be demonstrated through: 

• Development of actionable audience segmentation frameworks. 
• Identification of new growth audiences and market opportunities. 
• Increased adoption of audience-first decision making across the organization. 
• Clear linkage between audience strategy and business outcomes. 

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources.

Our best-in-class wellness and benefits offerings include:
Paid Family Care for parents and caregivers for 12 weeks or more
Monetary assistance and support for Adoption, Surrogacy and Fertility
Monetary assistance and support for pet adoption
Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
Tuition Assistance
Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
Matching Gifts programs
Flexible working arrangements
‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

 

Compensation Range: USD $106,780.00 - USD $170,937.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/1/2027.