Full-Time

Legal Counsel – Media & AdTech

Media, AdTech

Posted on 9/25/2025

Adelaide Metrics

Adelaide Metrics

51-200 employees

Measures attention-based ad impact across media

No salary listed

Remote in USA

Remote

This position is fully remote but candidates must be based in the United States.

Category
Legal & Compliance (1)
Requirements
  • JD and active license to practice law in at least one U.S. jurisdiction.
  • 5–7 years of legal experience, ideally with exposure to media, ad-tech, or SaaS industries.
  • Strong background in commercial contracts and intellectual property.
  • Knowledge of privacy, data protection, and compliance frameworks.
  • Business-minded, collaborative, and able to balance legal risk with practical solutions.
Responsibilities
  • Review, draft, and negotiate a wide range of media/adtech-specific agreements, including Master Service Agreements (MSAs), Data License Agreements, Statements of Work (SOWs), and vendor and partner agreements.
  • Ensure contracts incorporate appropriate protections around intellectual property, data use, and commercial risk.
  • Conduct vendor compliance assessments and support company-wide regulatory adherence.
  • Advise on privacy and data protection matters, including risk assessments and policy alignment.
  • Provide governance support for board-related matters, including documentation and compliance oversight.
  • Assist with internal company legal issues, such as employment-related matters, tax considerations, and general corporate legal support.
Desired Qualifications
  • Intellectual curiosity and drive — you dig into complex issues, ask the right questions, and push yourself to understand the 'why' behind the work.
  • Business-minded pragmatism — you balance legal precision with commercial realities, providing solutions that protect the company without slowing it down.
  • Ownership mentality — as a team of one, you thrive in taking full responsibility for your work and driving matters forward independently.
  • Clear, confident communication — you can translate legal concepts into practical guidance for business leaders and cross-functional teams.

Adelaide Metrics provides an analytics platform that measures media quality using attention-based metrics (AU) to assess how much attention ads receive across TV, digital, and other channels. It helps advertisers and media buyers understand ad effectiveness beyond traditional metrics and identify wasteful spending. The AU metric and platform analyze campaigns across omnichannel media, generate insights, and offer optimization recommendations so campaigns spend more efficiently. The company differentiates itself by focusing on attention and transparency rather than just reach or clicks, using a proprietary metric and case studies showing cost savings for large enterprises. Its goal is to help clients achieve clearer visibility into ad performance and lower the cost of advertising by ensuring media buys are more effective.

Company Size

51-200

Company Stage

Seed

Total Funding

$10.4M

Headquarters

New York City, New York

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • 2026 Outcomes Guide proves AU drives results in 60 campaigns across 16 industries.
  • Raised $1.4M seed extension in 2024, totaling $8.4M from Aperiam and Human Ventures.
  • Adweek names AU the most recognized attention metric used by leading brands.

What critics are saying

  • Google Privacy Sandbox eliminates third-party cookies, destroying AU cross-domain tracking by late 2024.
  • Trade Desk integrates Seedtag attention metrics, bypassing Adelaide's custom algorithms in 12 months.
  • Publicis launches proprietary tool, cutting demand from $50B ad spend in 12 months.

What makes Adelaide Metrics unique

  • Adelaide's AU metric predicts attention across omnichannel media using eye-tracking and outcome data.
  • Rita acquisition adds ad exposure data to enhance AU scoring precision.
  • Programmatic integrations enable high-attention private marketplaces and custom bidding.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

Parental Leave

Wellness Program

401(k) Retirement Plan

401(k) Company Match

Stock Options

Remote Work Options

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

2%
AdExchanger
Aug 20th, 2024
Adelaide Raises $1.4M, Acquires Rita

Adelaide, an attention measurement vendor, raised $1.4 million in an extension of its seed funding round led by Aperiam Ventures, with new investors GOAL Ventures and Nishat Mehta, and previous investors BlueTree and Human Ventures. Adelaide used part of the funds to boost its valuation to $60 million and acquire Amsterdam-based data marketplace Rita. Rita will operate as an independent subsidiary, enhancing Adelaide's media quality measurement capabilities with its ad exposure and conversion data.

AdExchanger
Jun 7th, 2022
Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures | AdExchanger

Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is leading a $7 million seed round in attention metrics startup Adelaide.

AdExchanger
Jul 16th, 2021
Adelaide Raises $2 Million From Angel Backers To Develop Its Attention-Based Ad Metric

The online ad tech startup Adelaide raised $2 million its first investment round from a crew of industry angel investors to build out its attention-based advertising currency, the Attention Unit [AU], as an alternative to campaigns determined primarily by viewability. Adelaide’s AU factors in the context of the ad placement and the likelihood that the... Continue reading »

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