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Dairyland Power Cooperative

Wholesale electricity generation and transmission cooperative

Visual Communications Coordinator

Full-Time
$24.71 - $34.62
Mid
Bachelor's, Associate's
La Crosse, WI, USA
In PersonMust report in-office at the La Crosse Administration Building; hybrid scheduling is not available.
Creative ProductionVideo Production & Editing, Photography

About the job

Requirements
  • A minimum two-year Associate Degree in audiovisual technology, visual communications, graphic design, digital media, communications, or a related field, with three years of relevant experience; an equivalent combination of education and experience may be considered.
  • Proficiency using a digital SLR camera and Adobe Creative Cloud applications, including Photoshop, InDesign, and Premiere Pro, or comparable software.
  • Proficiency with Microsoft 365 applications, including PowerPoint, SharePoint, OneDrive, and Teams.
  • Knowledge of digital photography principles, including formats, resolution, and composition.
  • Proficiency using a digital video camera and simple video editing software such as Movie Maker or similar.
  • Knowledge of audiovisual equipment operation and maintenance.
  • Excellent written and verbal communications and proofreading skills.
  • Valid driver's license.
  • Ability to lift and carry audiovisual equipment weighing up to 50 pounds and physically handle and set up audiovisual recording and projection equipment.
  • Ability to maintain confidentiality, set priorities, meet deadlines, work with moderate supervision, and work after normal business hours when necessary.
  • Must become familiar with the principles of electrical generation, transmission, and distribution.
Responsibilities
  • Plan and provide audiovisual technical support for in-person, hybrid, and virtual meetings using Microsoft Teams at major internal and external cooperative meetings, including setup, testing, operation, teardown, and attendance.
  • Serve as a technical and subject matter expert for audiovisual technology in Dairyland's boardroom and conference rooms, providing onsite support for Board of Directors, leadership, and employee meetings and cooperative events.
  • Work with internal staff, including IT contacts, Executive Assistants, and the Corporate Governance and Board Affairs Manager, as well as external photography and videography contractors, event support professionals, and event facility staff and managers as needed.
  • Plan and deliver portrait, location, event, and product photography, including scheduling, shooting, editing, captioning, and file management; coordinate enlargements and framing upon request; and contribute photos to Dairyland's intranet and website.
  • Shoot and edit video for Dairyland events, training sessions, construction or maintenance projects, and other purposes.
  • Conceive, strategize, and execute video and photography projects, as directed by the organization and leadership, to support communications campaigns, social media, website content, and special projects.
  • Develop PowerPoint templates that reinforce Dairyland's brand and serve as an in-house presentation resource; partner with writers to create PowerPoint visuals for the Annual Meeting and other executive presentations as requested.
  • Specify and purchase photography, video, and other audiovisual equipment for Dairyland and member cooperatives upon request.
  • Perform routine equipment maintenance and coordinate equipment repair or replacement; manage a small inventory of loaner audiovisual equipment.
  • Maintain digital photography and video files and help others find photos and videos when needed.
  • Maintain Dairyland's visual identity and consistently apply brand standards across print, digital, and audiovisual communications.
  • Perform other related duties as assigned.
Desired Qualifications
  • A bachelor's degree is preferred.

About the company

D

Dairyland Power Cooperative

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Website

Dairyland Power Cooperative is a not-for-profit generation and transmission utility that supplies wholesale electricity to 24 distribution cooperatives and 27 municipal utilities across Wisconsin, Minnesota, Iowa, and Illinois, serving about 750,000 people. It generates power from a diverse mix—coal, natural gas, hydro, wind, solar, and biogas—and delivers it over more than 3,700 miles of transmission lines to its member utilities, which then serve end users. The company is governed by a board representing its member-owners and has operated since 1941 to advance rural electrification in the Midwest. Its goal is to provide reliable, affordable electricity to its member-owners and their communities by maintaining a stable, multi-source generation and transmission system.

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

La Crosse, Wisconsin

Founded

1941

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Simplify Jobs

Simplify's Take

What believers are saying

  • Dairyland bought 450 MW of Elwood gas turbines on March 6, 2026.
  • The New ERA grant funds $595 million for 1,000 MW of Midwest wind and solar.
  • Ron Krizan and Elizabeth Ressie promotions on September 16, 2026 strengthen execution and safety.

What critics are saying

  • MariBell faces county opposition, landowner lawsuits, and PSCW filing pressure before fall 2026.
  • La Crosse employees reported death threats on August 28, 2026, over MariBell routing.
  • PSCW denial of MariBell would cripple Dairyland's transmission expansion and member growth strategy.

What makes Dairyland Power Cooperative unique

  • Dairyland serves 24 cooperatives and 27 municipals across Wisconsin, Minnesota, Iowa, and Illinois.
  • Its cooperative model returns capital credits, including $5.7 million approved in 2025.
  • Dairyland combines generation, transmission, and A+ credit strength, uncommon among Midwest G&Ts.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Health Savings Account/Flexible Spending Account
  • Unlimited Paid Time Off
  • Flexible Work Hours
  • Remote Work Options
  • Paid Vacation
  • Paid Sick Leave
  • Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

4%

2 year growth

4%
Dairyland Power Cooperative
Sep 29th, 2026
Dairyland Power and Price Electric break ground on Prentice Solar EV Hub.

Dairyland Power and Price Electric break ground on Prentice Solar EV Hub. Sept. 29, 2026 Dairyland Power Cooperative and Price Electric Cooperative are breaking ground on the Prentice Solar Electric Vehicle (EV) Hub at the R Store Truck & Travel Center in Prentice, Wis., which is operated by a subsidiary of ARKO Corp. (Nasdaq: ARKO), one of the largest convenience store operators in the United States. The project will add four fast electric vehicle chargers, a solar canopy and battery storage at the intersection of U.S. Highway 8 and Wisconsin Highway 13. The project was made possible through assistance from a U.S. Department of Energy federal grant opportunity. Construction will begin this fall, with completion expected in summer 2027. The hub will give residents and travelers another fast-charging option in northern Wisconsin while also supporting the local electric system. "Grant funding helps our cooperative system invest in infrastructure that strengthens the communities we serve," said Dairyland President & CEO Brent Ridge. "We look forward to the value this project will bring to Prentice and northern Wisconsin." A key benefit is the battery system, which is designed to operate independently from the grid during an outage. When stored energy is available, it will help keep essential travel center services running, including fuel pumps, the convenience store and EV charging. "Price Electric is proud to support a project that will enhance both energy resilience and transportation in our community," said Jeff Olson, CEO of Price Electric Cooperative. "The utility-scale battery will allow the Prentice Truck and Travel Center to continue operation during an extended outage, helping maintain critical services. This added reliability will benefit Price Electric members, travelers and emergency response efforts in our service territory."

Dairyland Power Cooperative
Sep 16th, 2026
Dairyland announces promotion of Elizabeth Ressie to Vice President & Chief People Officer.

Dairyland announces promotion of Elizabeth Ressie to Vice President & Chief People Officer. September 16, 2026 Elizabeth Ressie has been promoted to Vice President & Chief People Officer at Dairyland Power Cooperative. In her role, Ressie will provide executive leadership for Safety, Human Resources and Learning & Development, advancing Dairyland's people strategy and strengthening its culture of safety, engagement and continuous learning. "Elizabeth's deep commitment to safety, our people, our culture and our values have strengthened the Dairyland organization as a great place to work," said Executive Vice President & Chief Administrative Officer Amanda Hoefling. "We look forward to the vision and expertise Elizabeth will continue to bring as we build the workforce of the future." Ressie joined Dairyland in January 2020 as Senior Human Resources Business Consultant. Prior to joining Dairyland, Ressie served as Director, Human Resources, for BIC Graphic and held Human Resources roles with Peerless Chain Company and McNeilus Companies, Inc. Ressie earned a dual degree in Human Resources and Business Administration from Winona State University and a Master of Human Resources Management from Saint Mary's University of Minnesota. She is a Society for Human Resource Management Senior Certified Professional (SHRM-SCP) and holds a Post-baccalaureate Certificate in Communication and Leadership from Purdue University.

Dairyland Power Cooperative
Sep 16th, 2026
Dairyland announces promotion of Ron Krizan to Vice President, Regional Transmission & Engineering Services.

Dairyland announces promotion of Ron Krizan to Vice President, Regional Transmission & Engineering Services. September 16, 2026 Ron Krizan, PE, has been promoted to Vice President, Regional Transmission & Engineering Services at Dairyland Power Cooperative, effective Sept. 14, 2026. He will provide executive leadership for Engineering Services and regional transmission initiatives, including Long-Range Transmission Planning projects and major regional transmission work for Dairyland. "Through his expertise in complex infrastructure projects and collaborative leadership, Ron will guide initiatives that are critically needed to power the growing needs of the communities we serve," said Executive Vice President & Chief Operating Officer Ben Porath. "His dedication to ensuring current and future generations have the safe and reliable electricity required for our modern lives will be an asset to the Dairyland membership and the region." Krizan joined Dairyland in 2012 as Project Engineer III and has held roles of increasing responsibility, most recently serving as Senior Director of Engineering Services. In that role, he led teams across transmission, substation, generation, project management, real estate/right-of-way, asset management, quality assurance/quality control and electrical substation maintenance. Krizan brings more than 25 years of engineering, construction, utility and leadership experience to the executive role. Prior to Dairyland, Krizan held leadership roles with NAES Maintenance and Construction Group, Telesis Consulting Group and Ayres Associates, where he managed engineering, construction, renewable energy, transmission and large-scale infrastructure programs across multiple states. Krizan is a licensed professional engineer. He earned his bachelor's degree in civil engineering from the University of Wisconsin-Platteville.

In Business Madison
Aug 28th, 2026
La Crosse power company employees report uptick in death threats.

La Crosse power company employees report uptick in death threats. August 28, 2026 Get Its Email Newsletter The companies, people and issues shaping business in Madison and the Capital Region. Employees of Dairyland Power Cooperative in La Crosse say they have been subjected to death threats over the company's proposed MariBell power line, according to a report in the La Crosse Tribune The company, which is in a public comment phase of the project, said its employees have been subject to an uptick of violent threats online, and in one case, a property owner pulled a gun on employees working on existing power lines. Dairyland Power has not yet submitted its proposal for the large-capacity MariBell line to the Wisconsin Public Service Commission. Under the current routing plan, the 140-mile MariBell line would be built next to existing lines from Marion, Minnesota to Bell Center, Wisconsin, and eventually connect to the proposed BECI line.

WisPolitics.com
Jun 2nd, 2026
Dairyland Power Cooperative: Dairyland Power's 2026 annual meeting.

Dairyland Power Cooperative: Dairyland Power's 2026 annual meeting. >> WisPolitics is now on the State Affairs network. Get custom keyword notifications, bill tracking and all WisPolitics content. Get the app or access via desktop. LA CROSSE, WI - Dairyland Power Cooperative's 2026 Annual Meeting was held today at the La Crosse Center. Mark Kingland, Chair of the Board and Director representing Heartland Power Cooperative, presided over the meeting. The theme of the meeting was Building the Bridge: Past to Present to Future, reflective of how Dairyland is building on its 85-year legacy to navigate the current energy landscape while investing in a resilient future. It represents Dairyland's commitment to delivering safe, reliable and cost-effective electricity to its members - guided by the Strategic Priorities of Safe Outcomes, Financial Strength, Organizational Development, Reliability, Member Satisfaction and Environmental Stewardship. Dairyland President and CEO Brent Ridge highlighted Dairyland's strong trajectory under Board guidance. "From sustained safety performance improvements to rate stability, generational infrastructure projects and strategic asset optimization, Dairyland will continue to build on this year's successes while advocating for the communities we serve." Ridge underscored that long-term planning, cost discipline and innovation will enable Dairyland to meet obligations in its four-state service territory as the cooperative nears its centennial milestone. "Sustainability as a critical services provider requires a steadfast focus on safety and accountability, with a growth mindset." North American Electric Reliability Corp. (NERC) Senior Vice President, Strategy and External Engagement, Camilo Serna provided the keynote address and Reliability Outlook. "The pace of change across the electric grid is accelerating and complexity is increasing, and with that comes new reliability and security risks," said Serna. "Ensuring dependable service across the Upper Midwest and the grid as a whole will require proactive planning and investment to safeguard reliability." Dairyland Executive Vice President and Chief Financial Officer (EVP & CFO) April Wehling provided a 2025 Financial Report: "Dairyland Power Cooperative continues to uphold its Vision as a premier member-driven cooperative. Maintaining top-quartile wholesale rate competitiveness remains a core strategy set by our Board of Directors. Total margins for the year were $25.3 million, which reflects stable financial performance in a dynamic market environment. "As of 2025, Dairyland's member equity represents 22.7% of total assets. This strong equity position places us solidly within the range of "A" rated Generation and Transmission Cooperatives, ensuring continued financial stability and member confidence. "Dairyland's commitment to returning value to our members remains steadfast. In 2025, our Board of Directors approved capital credit retirements totaling $5.7 million, continuing our legacy of delivering tangible benefits to our Class A member cooperatives and reflecting one of the core advantages of the cooperative business model. Since our founding, Dairyland has returned $165.8 million in capital credits to our members. "Dairyland continues to maintain strong credit ratings. Standard & Poor's rates Dairyland at 'A+' with a stable outlook. Moody's rates Dairyland at 'A3' with a positive outlook - a notable improvement from the previous 'stable' outlook. These ratings reflect confidence in our financial strength and strategic direction," said Wehling. The Annual Meeting, which was live-streamed for employees and members who were unable to attend, included a Q&A session with Executive Team members, recognition of award recipients and an Energy Expo with educational booths. About Dairyland Power Cooperative: Headquartered in La Crosse, Wis., Dairyland provides the wholesale electrical requirements for 24 distribution cooperatives and 27 municipal utilities. These cooperatives and municipals, in turn, supply the energy needs of approximately 800,000 people in the four-state service area. Dairyland delivers electricity over 3,700 miles of transmission lines and 400 distribution substations located throughout the system's 44,500 square mile service area. Visit www.DairylandPower.com.