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Vermeer Southeast

Full-service industrial equipment dealer and service

Heavy Equipment Sales Representative

Field SalesConfirmed live in the last 24 hours
Full-timeOcoee, FL, USANo salary listed

About the Job

Requirements

  • A minimum of two years of sales experience is required; previous industry experience is desired.
  • High school graduation or GED equivalent is required; a college degree is a plus.
  • Basic competence in Microsoft Word and Excel is required.
  • Ability to understand, read, and follow verbal and written instructions is required.
  • Must be able to multitask and be detail-oriented, with demonstrated follow-through, organizational skills, and interpersonal skills.
  • Basic typing and computer skills are required.
  • Must have or be willing to obtain a valid Class A commercial driver's license.
  • A clean driving record is required.
  • Knowledge of industry practices is required.
  • Working knowledge of hazards and safety precautions common to equipment is required.

Responsibilities

  • Market new and used equipment, products, and services using effective interviewing, demonstration, negotiation, and closing skills.
  • Maintain the best possible profit margin per transaction.
  • Call on potential and existing customers to increase and maintain the customer base.
  • Follow up promptly on leads and phone calls.
  • Meet annual sales projections for the assigned territory.
  • Participate in related customer shows and associations.
  • Interact with contacts in a caring, professional, courteous, and timely manner.
  • Provide solutions to enhance customers' equipment operations and address their concerns and problems.
  • Arrange product demonstrations for qualified customers and assist with training personnel on equipment use as needed.
  • Respond promptly to customer issues and needs, involving relevant departments.
  • Submit Call Reports and Customer Hot List weekly.
  • Provide accurate, professional price quotes to customers promptly.
  • Evaluate customer equipment and provide accurate trade allowances with assistance from the sales manager.
  • Maintain accurate customer account information in the existing database, including quotes, notes, equipment purchased, and sales reports.
  • Complete Warranty Cards, Delivery Agreements, Demonstration Agreements, Rental Agreements, Financial Documents, and related documentation accurately and on time.
  • Follow proper recording procedures when transporting equipment from the dealership.
  • Follow up on unpaid equipment invoices.
  • Follow proper Prep Order procedures for preparing equipment for sale, rental, or demonstration, and provide adequate notice to the service department for equipment inspection.
  • Develop in-depth knowledge of Vermeer and competitive equipment.
  • Communicate key equipment features and benefits and how they apply to customers' needs.
  • Learn how to operate Vermeer equipment, understand the proper application and limitations of the product line, and retain key product specifications.
  • Understand and communicate required daily maintenance of Vermeer products upon delivery.
  • Prepare a strategic daily written action plan.
  • Maintain market balance and territory coverage across assigned counties to maximize market share.
  • Maximize time in the territory cultivating relationships with existing customers.
  • Seek new business by consistently calling on prospective accounts.
  • Use a GPS mapping program for efficient territory coverage.
  • Use customer management software to accurately track customer data.

Desired Qualifications

  • Bilingual English/Spanish ability is a plus.

About the Company

Vermeer Southeast

Full-service industrial equipment dealer and service

Vermeer Southeast sells and services Vermeer industrial equipment across Florida, Georgia, and Alabama through 11 locations and a 200+ team. It provides new and used equipment sales, rentals, parts, and on-site service via its service centers and mobile trucks, with technicians trained by Vermeer. The product lineup covers utility installation, trenching, vacuum excavation, pipeline work, renewable energy, and wood waste processing, including directional drills, trenchers, brush chippers, stump cutters, grinders, and vacuum excavators, plus arborist supplies. The company is employee-owned (ESOP) since 2019, which aligns staff with customer service, and it emphasizes a large regional service network to keep equipment running for customers in underground utilities, tree care, landscape, wood waste, and organic recycling.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Not listed
Founded
1967

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