Head of Marketing
No salary listed
Expert
Bachelor's
Nashville, TN, USA+3 moreMore locations: Austin, TX, USA | Raleigh, NC, USA | Atlanta, GA, USA
Remote
Growth & MarketingMarketing Generalist & Management
About the job
Requirements
- At least 8–10 years of progressive marketing experience in B2B SaaS, including broad ownership of brand, demand generation, and sales development rather than a single specialty.
- Prior experience building or substantially scaling a marketing function at a small or early-stage company with limited team and resources, and autonomy over direction and priorities.
- Direct experience managing a BDR, SDR, or ISR team, including building playbooks and driving pipeline metrics.
- Ability to move between strategic planning and hands-on execution, including writing copy, building campaigns, briefing designers, and running webinars.
- Experience with customer relationship management and marketing automation platforms such as Salesforce, HubSpot, Marketo, or Pardot.
- Bachelor's degree or equivalent work experience.
- Strong written and verbal communication skills to represent marketing to the executive team and board.
Responsibilities
- Set overall marketing strategy and priorities in partnership with the CEO, later transitioning to the Chief Revenue Officer, and executive team.
- Assess the current state of marketing and build the function from a three-person base, closing gaps in strategy, structure, and execution.
- Hire and build out the marketing team, including additional demand generation, content/brand, and marketing operations roles, prioritizing against pipeline impact and budget.
- Introduce mature marketing systems, reporting, and rigor, including clear goal-setting, attribution, and performance tracking.
- Build and execute multi-channel demand generation programs to drive qualified pipeline.
- Own Portside's brand positioning, voice, and visual identity across all channels.
- Manage the corporate website and ensure messaging is current, compelling, and conversion-focused.
- Lead public relations, analyst relations, and industry event strategy, including conference presence and sponsorships.
- Own marketing-sourced and marketing-influenced pipeline targets and report performance to the executive team.
- Partner with Sales leadership to align marketing programs with revenue goals and target account strategies.
- Directly manage the BDR function responsible for outbound prospecting, inbound follow-up, and lead qualification, including building playbooks and conversion metrics.
- Partner with product marketing to ensure product positioning and messaging are clear, differentiated, and consistently applied across the company.
- Oversee creation of sales enablement content, case studies, and campaign assets.
- Evaluate and adopt AI-powered tools across content, campaign, and marketing operations workflows to improve team efficiency, and help shape how Portside talks about AI in its product story.
Desired Qualifications
- Prior experience in aviation, aerospace, or a related industry such as business aviation, airlines, or aircraft leasing and finance is a plus, but is not required for the right generalist operator.
About the company
Portside provides a cloud-based suite of applications for business aviation operations. The core Portside Platform integrates with most aviation systems to gather real-time data and offers dashboards, reports, and automated workflows via a subscription-based cloud service that can be tailored to a flight department’s size. It differentiates itself by offering broad system integration plus modules for expenses, safety management, and flight management, and it has expanded its capabilities through acquisitions of Baldwin Safety & Compliance and Avianis. The goal is to give flight departments a single, data-driven platform to oversee operations, cut costs, and improve efficiency and safety.
Company Size
201-500
Company Stage
Series B
Total Funding
$69M
Headquarters
San Francisco, California
Founded
2017
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Simplify's Take
What believers are saying
- Vista doubled down in March 2026, then Portside hired a CFO and CTO.
- Clay Lacy adopted Avianis in October 2025; AIRBOOK ONE partnered in May 2026.
- Portside is pushing AI-enabled product integration ahead of NBAA-BACE 2026.
What critics are saying
- Vista integration pressure and cofounder handoff create execution risk through 2026.
- Merging Avianis, Horizon, LeaseWorks, and Tuvoli can disrupt customer workflows in 2027.
- If platform unification slips, aviation operators keep switching to narrower incumbents.
What makes Portside unique
- Vista-backed consolidation unifies scheduling, safety, finance, leasing, and AI workflows.
- Portside serves 1,100-plus enterprise customers across 30-plus countries.
- Avianis, Horizon, LeaseWorks, and Tuvoli create sticky workflow depth.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Unlimited Paid Time Off
- Fully remote work
- Opportunities for professional development