Full-Time

Product Marketing Lead

Posted on 10/25/2024

Pilot

Pilot

201-500 employees

Financial services for startups and small businesses

Fintech
Financial Services

Compensation Overview

$127k - $200kAnnually

Senior, Expert

Nashville, TN, USA

Category
Product Marketing
Product
Requirements
  • Have at least 8 years of product marketing experience, ideally marketing to VC-backed startups or SMBs.
  • Can balance strategic vision and tactical execution, from setting high-level strategy to getting in the weeds planning launches and doing competitive research.
  • Able to transform sharp qualitative and quantitative research into actionable, differentiated positioning, messaging, and creative campaigns.
  • Understand channel, content, and comms strategy in addition to product marketing.
  • Thrive in a fast-paced startup, comfortable operating under ambiguity with high agency.
  • Expert communicator and collaborator.
Responsibilities
  • Own in-depth audience research to understand the evolving needs and workflows of key customer segments, competitors, and ecosystem partners. Use these insights to inform Pilot's positioning, audience segmentation, channel selection, and campaign planning.
  • Be the “voice of the customer” for all GTM activities, including marketing campaigns, product moments, and outbound motions.
  • Create compelling and differentiated narratives tailored to Pilot’s customer and partner audiences.
  • Partner with our Content and Demand Gen teams to generate awareness, demand, and activation through content creation, including thought leadership, website materials, engaging product demos, and high-value gated assets.
  • Own and execute product moments throughout the year, working with cross-functional teams to deliver strong awareness and demand generation campaigns for new capabilities and service features.
  • Bridge the gap between the Product and Marketing organizations, ensuring customer insights are incorporated in product roadmaps and development, and launches are effectively planned and executed.
  • Create assets that effectively communicate product value, and ensure the Sales and Partnerships teams are up-to-date on our positioning and customer needs.

Pilot provides financial services tailored for startups and small businesses, helping them manage their financial needs effectively. The company offers services such as bookkeeping, tax preparation, and CFO support, allowing business owners to focus on growth while Pilot handles the financial back office tasks. Clients pay a subscription fee for access to Pilot's team of finance experts, ensuring professional and accurate management of their finances. This subscription model provides predictable costs for clients and a steady revenue stream for Pilot. With significant funding from notable investors, Pilot aims to continually enhance its services and expand its reach in the financial services market.

Company Stage

Series C

Total Funding

$154M

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-7%

2 year growth

-20%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for digital financial services due to remote work trends.
  • Growing interest in subscription-based models among startups enhances Pilot's business model.
  • Expansion of AI in automating bookkeeping and tax services boosts efficiency.

What critics are saying

  • Increased competition from automated bookkeeping software like QuickBooks and Xero.
  • Economic downturns could reduce demand for outsourced financial services.
  • Potential regulatory changes may increase operational costs for Pilot.

What makes Pilot unique

  • Pilot offers a comprehensive suite of financial services for startups and small businesses.
  • The company provides subscription-based services, ensuring predictable costs for clients.
  • Pilot's financial backing allows for continuous service improvement and market expansion.

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Benefits

We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers

The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).

Flexible vacation/time-off policy

All federal holidays are observed

Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway

Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks

401(k) plan

INACTIVE