Full-Time

Product Marketing Lead

Confirmed live in the last 24 hours

Pilot

Pilot

201-500 employees

Financial services for startups and small businesses

Fintech
Financial Services

Compensation Overview

$127k - $200kAnnually

+ Equity

Senior

Nashville, TN, USA

Category
Product Marketing
Product
Requirements
  • Have at least 8 years of product marketing experience, ideally marketing to VC-backed startups or SMBs.
  • Can balance strategic vision and tactical execution, from setting high-level strategy to getting in the weeds planning launches and doing competitive research.
  • Able to transform sharp qualitative and quantitative research into actionable, differentiated positioning, messaging, and creative campaigns.
  • Understand channel, content, and comms strategy in addition to product marketing.
  • Thrive in a fast-paced startup, comfortable operating under ambiguity with high agency.
  • Expert communicator and collaborator.
Responsibilities
  • Own in-depth audience research to understand the evolving needs and workflows of key customer segments, competitors, and ecosystem partners. Use these insights to inform Pilot's positioning, audience segmentation, channel selection, and campaign planning.
  • Be the “voice of the customer” for all GTM activities, including marketing campaigns, product moments, and outbound motions.
  • Create compelling and differentiated narratives tailored to Pilot’s customer and partner audiences.
  • Partner with our Content and Demand Gen teams to generate awareness, demand, and activation through content creation, including thought leadership, website materials, engaging product demos, and high-value gated assets.
  • Own and execute product moments throughout the year, working with cross-functional teams to deliver strong awareness and demand generation campaigns for new capabilities and service features.
  • Bridge the gap between the Product and Marketing organizations, ensuring customer insights are incorporated in product roadmaps and development, and launches are effectively planned and executed.
  • Create assets that effectively communicate product value, and ensure the Sales and Partnerships teams are up-to-date on our positioning and customer needs.

Pilot provides financial services tailored for startups and small businesses, helping them manage their financial tasks such as bookkeeping, tax preparation, and CFO services. By outsourcing these functions to Pilot, businesses can focus on growth while ensuring their finances are handled accurately by professionals. The company operates on a subscription-based model, where clients pay a recurring fee for access to a team of finance experts, allowing for predictable costs in financial management. Unlike many competitors, Pilot specifically targets the unique needs of startups and small businesses, offering a range of services that scale with the client's size and requirements. With significant funding from notable investors, Pilot aims to continually enhance its offerings and expand its reach in the financial services market.

Company Stage

Series C

Total Funding

$154M

Headquarters

San Francisco, California

Founded

2016

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-8%

2 year growth

-20%
Simplify Jobs

Simplify's Take

What believers are saying

  • Pilot's comprehensive service offerings, from bookkeeping to CFO-level advice, make it a one-stop-shop for financial management needs.
  • The company's strong financial backing allows for continuous improvement and expansion, ensuring long-term growth and stability.
  • Clients benefit from professional and accurate financial management, freeing them to focus on business growth.

What critics are saying

  • The competitive landscape in financial services is intense, requiring Pilot to continuously innovate to maintain its edge.
  • Reliance on a subscription model means that customer retention is crucial; losing clients could significantly impact revenue.

What makes Pilot unique

  • Pilot focuses exclusively on startups and small businesses, unlike many financial service providers who target a broader market.
  • Their subscription-based model offers predictable costs for clients, which is particularly appealing for startups with limited budgets.
  • Significant backing from high-profile investors like Sequoia and Stripe provides Pilot with the financial stability to continually enhance its services.

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Benefits

We invest in our employees’ development and happiness because our employees are the keys to our success and ensuring happy customers

The opportunity to join a seasoned founding team that has led companies through two prior successful startups and acquisitions (by Oracle and Dropbox).

Flexible vacation/time-off policy

All federal holidays are observed

Competitive benefits package including wellness benefits such as Modern Health, Headscape, One Medical, Aaptiv and Rightway

Parental leave for birthing or non-birthing parents – 100% pay for 12 weeks

401(k) plan