Full-Time

Audience Editor

The New York Times

The New York Times

10,001+ employees

Subscription-based digital and print journalism

Compensation Overview

$120k - $135k/yr

+ Bonus + Restricted Stock

New York, NY, USA

Hybrid

In-office in NYC; four days on-site per week; some flexibility to work remotely per departmental guidance.

Category
Journalism (2)
,
Required Skills
Social Media
Data Analysis
Requirements
  • 5+ years of progressive experience in digital journalism, with a demonstrated track record in audience development.
  • Proven skill at bridging specialties, including reporting, editing, product, analytics, design, and user research.
  • Experience collaborating, and effectively partnering with colleagues across the newsroom, strategy, product, data, and marketing teams, and beyond.
  • Demonstrated ability to drive work independently and efficiently in a fast-paced environment.
Responsibilities
  • Partner with senior editors to inform coverage decisions, suggesting timely stories, evergreen topics, and longer-term franchises that resonate with reader interest and important news moments, with a keen eye toward framing and formats.
  • Identify coverage and format opportunities that will attract new readers, particularly those who may not currently view The New York Times as a regular news source.
  • Maximize content distribution through sophisticated search strategies, strategic social programming, and by coordinating publication with the homepage, newsletters, and notifications.
  • Identify trending topics and competitive trends, along with coverage and format opportunities that will drive growth and competitive performance with a deep understanding of the off-platform landscape, trends and what's driving conversation.
  • Interpret data and audience signals to strategically shape how we present stories both on and off our platforms.
  • Deliver actionable daily, weekly, and monthly reports.
  • Contribute to regular audience performance updates, including but not limited to morning audience notes, monthly masthead presentations, and quarterly and annual audience reports to company leadership.
  • Partner with the newsroom audience analytics team on deep and actionable analysis.
  • Write compelling social copy, analyze our presence and strategy on existing platforms, and evaluate opportunities for potentially launching new accounts on social platforms.
  • Work with journalists on best social media practices, including framing pieces for specific audiences and effectively using the Reporter Reply commenting feature.
  • Liaise with the main search, social, community, home, notifications, and newsletter teams on breaking news and enterprise, coordinating overlapping coverage with National and other relevant desks.
  • Demonstrate support and understanding of our value of journalistic independence and a strong commitment to our mission to seek the truth and help people understand the world.
Desired Qualifications
  • Deep knowledge of news competitors.
  • In-depth knowledge of the search landscape, with the ability to spot trends and identify misinformation.
  • Solid understanding of all mainstream and emerging social channels, with a willingness to continuously learn about new platforms.
  • Exceptional writing and editing skills, with knowledge of Times style or the ability to absorb and apply it quickly.
  • The ability to write in an engaging, smart tone that feels native to other platforms while remaining consistent with the values of The Times.
  • A highly strategic and analytical mind; comfortable with data, A/B testing, and iterating to find what resonates with various audiences.
  • A dedication to The Times and its journalistic mission.

The New York Times provides digital and print news across politics, business, technology, culture, and more for a global audience. It earns revenue from recurring subscriptions for digital and print editions and from online advertising, including sponsored content. It enhances value with subscriber services like NYT Cooking and other offerings, delivered through a digital platform, newsletters, and mobile apps. Its goal is to deliver trusted information and insightful analysis at scale while expanding its digital reach and subscriber value.

Company Size

10,001+

Company Stage

IPO

Headquarters

New York City, New York

Founded

1850

Simplify Jobs

Simplify's Take

What believers are saying

  • Berkshire Hathaway's $350 million stake validates NYT's value in 2025.
  • Lawsuit against OpenAI creates AI licensing revenue opportunities.
  • Serial Productions partnership boosts investigative journalism reach.

What critics are saying

  • OpenAI countersues NYT, escalating costs within 3-6 months.
  • Substack poaches ex-NYT writers, eroding subscribers in 12-24 months.
  • Berkshire pressures cost cuts, forcing NYT Cooking divestiture in 18-24 months.

What makes The New York Times unique

  • NYT Cooking offers specialized recipes, attracting dedicated subscribers.
  • 98 Pulitzer Prizes distinguish NYT as top journalistic honor winner.
  • 10 million paid digital subscriptions lead global news platforms.

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Benefits

Remote Work Options

Hybrid Work Options

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