Vice President - Analytics

Company description

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to connect media, data, technology, and teams by what matters most – business outcomes. We’re a full-service media agency where nearly half our experts focus on data, research, analytics, technology, or strategy. At Publicis Collective, 100% of our 2,200 global practitioners can access advanced insights and scale media with precision through our proprietary OS, powering marketing that drives measurable business performance and transformation.

Overview

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes.

Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.

As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.

How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.

Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.

Open - We value diverse perspectives and new ways of working.

Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.

If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.

Let's shape the future together.

At Publicis Collective, the Analytics team is the heartbeat of our client solutions and media measurement. We use data-driven insights to fuel strategic growth for clients, and we believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and narratives to life. We leverage data, technology, creative, media and strategy capabilities to deliver media-fueled solutions across the media landscape.

The Vice President, Analytics (VP) serves as the main point of contact for digital media measurement and analytics for our client. This role will be supporting a large, high-profile technology brand portfolio focusing on their gaming and B2B accounts. This person will be responsible for an analytics team that uses data and analytics techniques to answer client business questions and completing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization.

Responsibilities

• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
• Drive a culture of ‘always on‘ data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
• Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
• Lead measurement framework development and define media KPIs linked to the business objectives
• Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story –why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
• Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables.
• Guide and work closely with the investment, brand experience, and client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc...) and demonstrate delivery against business objectives
• Consult with client media teams to align with the strategy, measurement, and optimization plans
• Develop, manage, and mentor a team and lead strategic efforts
• Define and lead the integration of AI-enabled analytics solutions (e.g., automated insights, predictive outputs, anomaly detection) across client engagements to enhance decision-making at scale
• Identify and scale AI-driven opportunities to improve efficiency, accuracy, and speed of insight generation across analytics workflows
• Partner with global and cross-functional teams to evaluate, implement, and operationalize AI-powered measurement, modeling, and data solutions

Qualifications

• 10+ years in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics
• Experience with large portfolio clients particularly B2B/Commercial and/or gaming business
• People management experience with progressing roles and responsibilities
• Excellent project management, organization, leadership, presentation and communication skills
• Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results
• Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers
• Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace
• A team player with proven ability to work well with others, acting both resourceful and collaborative
• Experience with SQL environments and statistical software packages (R, Python)
• Proficiency in Microsoft Office Suite with advanced understanding of Excel
• Experience with visualization tools such as Tableau, GoodData, Datorama

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

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Compensation Range: USD $168,150.00 - USD $269,217.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. This role may also be eligible for bonus or incentive compensation. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 12/29/2026.