Marketing Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This Position reports to:

Chapter Lead

Your role and responsibilities

We are looking for a Marketing Specialist to join the Buying Opportunities Ecosystem agile team. In this role, you will help maximize the impact of ABB's marketing investments by driving the adoption of marketing best practices, accelerating the use of MarTech capabilities such as Salesforce and Pardot, and supporting digital commerce and marketplace initiatives across the customer journey. You will leverage data, analytics, and AI to improve marketing effectiveness, customer engagement, and business outcomes.

Working closely with regional marketing contacts, agile team members, and stakeholders across eCommerce, analytics, and data, you will support the delivery of marketing initiatives across the region, helping markets adopt best practices, increase MarTech adoption, and grow the impact of digital commerce and marketplace activities through data-driven decision making.

Location: This role supports APAC region and this is also preferred location where candidate should be based.

Work model: Hybrid (#LI hybrid)

You will be mainly accountable for:

• Supporting country marketing teams in the adoption of marketing best practices, MarTech capabilities, and data-driven ways of working.
• Developing, executing, and optimizing digital marketing campaigns aligned with business objectives and regional priorities.
• Driving awareness, traffic, engagement, and conversion across ABB digital channels, eCommerce platforms, and marketplace initiatives.
• Promoting the adoption and effective use of marketing technologies, including Salesforce, Pardot, analytics, and related digital marketing capabilities.
• Collaborating with stakeholders across marketing, eCommerce, analytics, and data to identify opportunities and improve marketing effectiveness and customer experience.
• Monitoring campaign, website, and digital commerce performance, providing insights and recommendations to improve ROI, engagement, and conversion.
• Applying AI tools and capabilities to support content creation, campaign execution, reporting, personalization, and productivity improvements.
• Sharing knowledge and best practices across the region, helping scale successful approaches and build marketing capability while ensuring compliance with ABB policies, GDPR, and data privacy requirements.

Qualifications for the role

• 5+ years of experience in digital marketing, preferably within industrial B2B, tchnology, eCommerce, or related sectors.
• Experience supporting digital commerce, marketplaces, or online customer acquisition programs, with an understanding of how marketing contributes to eCommerce growth and conversion.
• Understanding of regional market differences across APAC, including local digital ecosystems, search and social platforms, and customer behaviors (for example LINE, Shopee, Lazada and WhatsApp).
• Strong expertise in SEO, SEM, paid media, social media, email marketing, marketing automation, and lead generation with a proven track record of delivering measurable results.
• Hands-on experience with Salesforce, Pardot and related MarTech solutions used to manage campaigns, customer journeys, and performance reporting.
• Strong communication and stakeholder management skills.

More about us

ABB Smart Power provides energy distribution solutions for data centers, industrial and manufacturing plants, critical infrastructure and commercial buildings. The Division’s technical teams work closely with industry partners, delivering advanced solutions that support rapid growth, energy transition, and sustainability objectives. The Division’s portfolio includes industrial circuit breakers, low-voltage systems, motor starting applications, and safety devices like switches and relays. Its Power Protection unit supports the world’s largest data center companies with advanced energy-efficient UPS solutions.

This opportunity is open to candidates in multiple countries, with the final work location determined based on the selected candidate. As compensation may vary by location, we are committed to being transparent throughout the hiring process and will share details of the salary range, variable compensation and benefits package with candidates who progress to the first interview stage for a location in the European Union, covered by the EU Pay Transparency Directive.

The final offer will be tailored based on your role location, experience, skills and qualifications, internal market positioning and alignment with ABB internal standards. 

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. We welcome people from all backgrounds and experiences.

Ready to make an impact? Apply today or visit www.abb.com to learn more about the impact of our solutions across the globe.

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