Media Director, Buying

We’re VaynerMedia! VaynerMedia is a global integrated creative and media agency, built for today's consumers. As the Modern Agency of Record, it understands the nuances of today's attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore, and Sydney. VaynerMedia is part of the VaynerX family of companies.  

Culture is our key and Empathy is how we build it. VaynerMedia EMEA is strong with a world-class combination of diverse backgrounds collaborating to put forward innovative, creative and strategic solutions to the one advantage that stands the test of time – PEOPLE. Day in and day out, we propel some of the biggest brands in the world to the intersection of attention and culture.

The PITCH.

The Media Director, Buying will be tasked with high level operations management, fostering client relationships, and overseeing buying strategy and executional excellence. The Director reports into a S/VP, Media and will work on a cohesive team consisting of buying, planning and analytics professionals working across one or more clients. Our Directors work closely with our clients, platform representatives, and vendors to ensure VaynerMedia is on the cutting edge of buying trends.  We look for Directors that embody a true leadership mentality.  We love seeing leaders that devote their days to making their teams successful, working for them and with them, not above them, providing thought leadership, guidance and fostering their growth within VaynerMedia.

We are building a culture of excellence, and are seeking candidates who are looking to work hard, learn, grow, and deliver best-in-class work at the cutting edge of media buying.

This is a hybrid role, with an expectation of in-office attendance Monday-Thursday, with the option to work from home on Friday’s.

What You’d Do:

• Oversee a team of media buyers providing leadership, mentorship, vision and technical expertise.   As well as regularly meeting to get feedback, provide council, discuss problems or successes, etc.
• Act as the key contact for client and platform partners, operating as a go-to voice and leader.
• Lead check-ins with key account and media counterparts to ensure projects are moving ahead and are thoughtful, high quality, and exceeding client expectations.
• Develop and deliver sophisticated media investment strategies to clients, derived from industry insights and QA reporting.
• Create media plans, assist in presentation material creation, and provide strategic guidance on reporting calls with clients.
• Collaborate across agency disciplines to craft best-in-class, holistic omnichannel media strategies rooted in driving tangible business outcomes for large brands.
• Continue to establish internal policies and POVs on agency partnerships, the general digital media landscape, and current client business cases.
• Provide thought leadership around how the unit of business should be run, in tandem with setting both internal and external expectations as to the realities of daily business execution.
• Manage up to senior leadership corresponding to the most crucial aspects of a client's business, keeping them abreast of any pertinent developments and urgent client needs.
• Work to proactively bring new/emerging opportunities to clients, pushing the envelope of media excellence.
• Forge new relationships with clients, and ultimately maintain account/s for the well-being of the immediate team and the larger agency.
• Work in conjunction with HR to teach, engage, and grow direct reports and provide a positive work environment.

What You’ve Got:

• A minimum 6+ years of industry experience working in platform with a proven track record of executing sophisticated, large scale digital media programs that drove tangible business outcomes.
• A proven track record of large-scale media buying proficiency across several buying/ biddable platforms with particular depth in the following:
• Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
• Paid Search (Google, Bing, Amazon)
• Amazon (AMS, Amazon DSP, AMG)
• Connected TV/OTT (Roku, Hulu, etc.)
• Digital Audio (Spotify, Pandora, etc.)
• (D)OOH

Any Additional Experience in the following a plus:

• Fluency with analytics, attribution and measurement systems.  Including but not limited to:
• Google Analytics
• Meta CAPI integration and pixels
• MOAT/IAS/Double Verify
• Nielsen/Millward Brown/Oracle Measurement
• Experience working with attribution partners
• MTA: VIQ, Neustera
• Foot Traffic: Placed, 9th Decimal, PlaceIQ,
• Call Attribution: Dialogtech
• Ability to lead by example in terms of attention to detail, general work ethic, empathy and internal/external professionalism.
• You live for today’s digital & mobile consumer and are passionate about developing brand-specific strategies and constantly seek out innovative partners/platforms to identify new opportunities.
• You demonstrates the ability to navigate a portfolio of brands within a larger conglomerate or business group, gaining an understanding of their unique company architectures, to build and strengthen relationships with essential stakeholders
• You are well versed in media and can utilise resources to help guide client’s marketing goals in their respective markets (syndicated, proprietary, analyst data)
• Understand and adopt new techniques and technologies that are relevant for clients’ media strategies (with a calm and cool demeanour!)

Here’s how We Support You

We regularly review our benefits and are committed to providing a comprehensive programme for our people. Here’s what we have to offer:

• Unlimited Holiday + 1 Day Birthday Leave
• YuLife (online discount platform)
• Enhanced Parental Leave
• Unlimited Coaching sessions, which can be private and team class sessions
• Cycle to work scheme
• Employee Assistance Program (Financial, Mental and Physical Wellbeing)
• Cash Plan with Medicash - Level 1 cover, option to add partner, 4 children can be added for free
• Virtual GP, Skinvision, 24/7 Health and Stress Helplines, Discounted Gym, Medicash Extras
• 2 weeks Work From Anywhere
• Life Assurance
• Income Protection
• Group Personal Pension

What you SHOULD KNOW about VaynerMedia

Think “lab” and not “agency”. We get excited about solving business problems, not creating advertising for the sake of making advertising. Our entrepreneurship DNA runs deep. We’re willing to break rules, try new things, and test hypotheses if it means better understanding our craft. It’s fun!

We believe 100% that brands can be built on digital platforms and part of our model is built bottom up, flipping the traditional advertising model and process on its head. We don’t play to agency/industry norms and our culture and energy reflects that.

Our environment (and pace) feels much more like a start-up than most agencies you might be used to. Hopefully that, and the opportunity to collaborate with the talented and enthusiastic crew, work with big brands excites you, as it does us. We can’t wait to meet you.

VaynerMedia is an Equal Opportunity Employer. This means that VaynerMedia provides equal employment opportunities to all staff members and job applicants without regard to gender, pregnancy, marital or civil partnership status, gender reassignment, race, disability, sexual orientation, religious belief, part time or fixed term employment, age or any other legally protected class. 

Candidates must be authorised to work in the United Kingdom.