Global Social Media Team Lead

In Brand Marketing, we shape how Fielmann is perceived worldwide. Together with our teams across product, retail, e-commerce and PR, as well as our international markets, we create campaigns that bring our brand to life and drive it forward consistently.

You will work in an international environment and ensure that our global brand strategy is translated into impactful campaigns across all channels—creating a consistent brand experience while allowing for local relevance.

What you can expect. Your responsibilities.

• You define and drive the global social media strategy aligned with our brand and communication goals.
• You own content planning, content creation, and campaign execution across relevant platforms.
• You lead, coach, and develop a team of social media specialists.
• You monitor performance, track KPIs, and optimize activities based on insights.
• You collaborate closely with global and local stakeholders to ensure strong alignment.
• You establish guidelines and best practices for social media governance and quality.
• You spot trends early and translate them into strong formats and stories for our channels.

Why we’re excited about you. Your profile.

• You bring 7+ years of experience in social media or digital marketing.
• You have proven people leadership experience and you lead with clarity, trust, and feedback.
• You know key social platforms, mechanics, and trends – and you understand what works in practice.
• You think analytically, you work in a structured way, and you make decisions based on data and insights.
• You communicate confidently and you manage stakeholders with ease.
• You have experience in a global or multi-market environment, or you thrive in international setups.
• You bring a creative mindset and a strong sense for storytelling – and you stay strategic and hands-on.
• You are fluent in German and English.

We give it our all. Your benefits.

• Attractive salary, 13th salary with the option to convert it into additional time off.
• Annual budget of €1,080 for Fielmann products for you and your family.
• Employee shares, capital-forming benefits and many additional perks.
• Flexible working hours and up to 60% remote work per month upon agreement with your team.
• Professional and personal development at the Fielmann Academy at Schloss Plön.
• A secure and future-oriented work environment that combines innovation, growth and a strong team culture.

Are you looking for an environment where you can contribute your expertise and grow long-term? Applying via our career portal only takes a few minutes. Ideally, please also indicate your preferred start date and salary expectations. We’re looking forward to getting to know you! Your contact in recruiting is Torben Berndt.

Fielmann is one of the largest family-owned companies in Europe and the third-largest company in the optical industry. We stand for quality, reliability and modern craftsmanship. With our omnichannel model across eyewear, contact lenses and hearing systems, we actively shape the future of the industry. Show us your strengths. Join us. Apply now.