Full-Time

Ecommerce Omnichannel Coordinator

Confirmed live in the last 24 hours

Once Upon A Farm

Once Upon A Farm

51-200 employees

Organic meals and snacks for children

Food & Agriculture
Consumer Goods

Compensation Overview

$55k - $70kAnnually

+ Bonus + Stipends + Equity + Role-specific perks

Entry, Junior

No H1B Sponsorship

United States

Must reside in the United States.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
SEO
Excel/Numbers/Sheets
Requirements
  • BA/BS in Business Administration, Marketing, Advertising, or a related field, or equivalent years of professional experience, preferred
  • 1+ years of related marketing experience in digital marketing and/or eCommerce, ideally in the CPG/startup food space
  • Experience with Shopify preferred, or proven ability to quickly learn new technology
  • Bonus points for prior experience in a subscription-based DTC business
  • Omnichannel mindset with the ability to plan and execute across channels
  • Strong project management and organizational skills
  • Exceptional communication, writing, and presentation skills
  • Ability to work effectively in a team environment
  • Remarkable attention to detail and proven track record of managing multiple projects to meet deadlines in a fast-paced environment
  • Mastery of Microsoft tools, including Excel and PowerPoint
  • Solid knowledge of Outlook, Slack, and other professional platforms
  • Genuine passion for improving childhood nutrition for a healthier and happier planet
  • Previous exposure to cross-functional work between Sustainability and Marketing preferred
  • Desire to contribute to a dynamic, high-growth, purpose-driven work environment
  • Must reside in the United States to be considered for this position
Responsibilities
  • Be responsible for site merchandising, including: Front-end setup of Product Detail Pages, Variety Packs, Add-Ons, and Product Landing Pages
  • Daily monitoring and merchandising of onsite placements, checking the right products are featured, out-of-stock items are hidden, and site imagery is kept fresh and relevant to key tentpole events or new product launches
  • Managing SKU setup, including item setup, add-ons, and new selling options
  • Conducting consistent audits of the site to find bugs or issues
  • Working with agencies, development teams, and internal partners on the above
  • Own the Digital Shelf: Plan and execute best-in-class DTC and retailer.com product detail page content creation, ensuring updates are made as the portfolio and distribution evolve, including: Working with the sales team and brokers to update retailer.com sites
  • Ensuring copy is SEO-optimized for both DTC and retail
  • Assist in managing the DTC catalog, ensuring the accuracy of catalog and product data, including pricing, discontinuations, and out-of-stock products
  • Own Store Locator inputs for the current assortment and new product launches
  • Support DTC initiatives to drive growth, creative requests, organization/calendar of items going in and out of stock (reminders to put items back in stock), etc.
  • Support brand initiatives (brainstorming, content creation, etc.) and share best practices when needed, as part of the broader digital team
  • Stay current with digital commerce trends, industry best practices, and competitive insights

Once Upon a Farm provides organic meals and snacks specifically designed for babies, toddlers, and young children. Their products include refrigerated pouches, oat bars, and frozen meals that are delivered directly to customers' homes through a subscription service. This allows parents to customize their orders based on their children's needs. The company stands out from competitors by focusing on organic farming practices and clean label certifications, which means their food has minimal exposure to pesticides and harmful chemicals. Once Upon a Farm's goal is to support healthy eating habits during the crucial first 1,000 days of a child's life, helping to develop their palate, reduce picky eating, and promote overall health.

Company Stage

Series D

Total Funding

$82.8M

Headquarters

Berkeley, California

Founded

2015

Growth & Insights
Headcount

6 month growth

13%

1 year growth

31%

2 year growth

104%
Simplify Jobs

Simplify's Take

What believers are saying

  • Recent funding rounds, including a $52 million investment, indicate strong financial backing and potential for rapid growth.
  • Innovative product launches, such as the Soft-Baked Bars and A2/A2 Whole Milk Shakes, show a commitment to meeting diverse consumer needs and staying ahead of market trends.
  • Collaborations with brands like Little Sleepies and initiatives like 'A Million Meals' enhance brand visibility and social impact.

What critics are saying

  • The highly competitive nature of the children's snack market requires continuous innovation to maintain market share.
  • Expansion into new product categories, such as dairy, may pose operational challenges and require significant investment.

What makes Once Upon A Farm unique

  • Once Upon A Farm focuses on organic, no-added-sugar snacks for children, setting them apart in a market often dominated by less healthy options.
  • Their partnerships with regenerative organic certified farms and innovative product lines like A2/A2 Whole Milk Shakes highlight a commitment to sustainability and high-quality nutrition.
  • The company's expansion into both refrigerated and shelf-stable snacks demonstrates versatility and a broad appeal to busy families.

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