Google Ads Specialist 2
About the job
- Four to six years of hands-on experience in Google Ads campaign management.
- Strong understanding of Search, Display, Shopping, and Performance Max campaigns.
- Knowledge of bidding strategies including Manual cost-per-click, target cost-per-acquisition, target return on ad spend, and Maximize Conversions.
- Experience with Google Analytics 4 and Google Tag Manager.
- Ability to analyze data and derive actionable insights.
- Understanding of landing page optimization and funnel performance.
- Proficiency in Excel or Google Sheets for reporting.
- Strong communication and problem-solving skills.
- Plan, create, and manage Google Ads campaigns across Search, Display, Shopping, Performance Max, and YouTube.
- Conduct keyword research, competitor analysis, and audience targeting.
- Optimize campaigns to improve click-through rate, cost-per-click, cost-per-acquisition, and return on ad spend.
- Monitor daily performance and make data-driven adjustments.
- Set up and manage conversion tracking using Google Tag Manager and Google Analytics 4.
- Run A/B tests on ad copy, landing pages, and bidding strategies.
- Manage budgets effectively to maximize returns.
- Prepare weekly and monthly performance reports with insights and recommendations.
- Collaborate with design and content teams on ad creatives.
- Stay updated on the latest Google Ads features and algorithm changes.
- Experience with eCommerce platforms such as Shopify or WooCommerce, or with lead generation campaigns.
- Knowledge of remarketing and audience segmentation.
- Basic understanding of Meta Ads for Facebook and Instagram.
- Exposure to tools such as SEMrush, Ahrefs, or similar platforms.
- Familiarity with artificial intelligence tools for ad copy, optimization, and reporting.
About the company
Ebizon is an e-commerce and digital activation agency that supports brands and retailers worldwide with consulting, technology, operations, and digital marketing. It works with global online retailers, publishers, CSR groups, non-profits, and government institutions to manage brand presence online, offering end-to-end services from strategy to implementation and marketing operations, and it also provides enterprise-class Drupal scaling solutions. Differentiators include a Fortune 500 client base, global reach, specialized Drupal scaling expertise, and leadership with experience at major tech firms, serving sectors such as education, non-profits, government, and advertising. The goal is to help clients grow their online presence and commerce footprint at scale through integrated, end-to-end digital activation and commerce solutions.
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
South Windsor, Connecticut
Founded
2007
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Simplify's Take
What believers are saying
- Savia's 2025 Shopify migration added five regional markets and Arabic support.
- ADA Cosmetics reported 4% conversion growth and 89% manual-work reduction after Ebizon work.
- White Pine Diamonds upgraded to Magento 2.4.8, improving speed, checkout, and security in 2025.
What critics are saying
- Clutch lists only 50-249 employees, while marketing claims over 200 experts, signaling inconsistency.
- A 2025 client said sales representatives left, disrupting service continuity at EbizON.
- Agency revenue depends on platform migrations; Shopify and Adobe partners can commoditize that work quickly.
What makes Ebizon unique
- Ebizon Digital has Adobe, Shopify, HubSpot, and Klaviyo certifications in 2025.
- Its 200-plus-person team serves Magento, Shopify, and WooCommerce clients globally.
- Case studies show multi-market migrations for Savia, ADA Cosmetics, and White Pine Diamonds.
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Benefits
- Flexible Work Hours
- Company Social Events