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Monster Energy

Energy drink brand and athlete sponsor

Assistant Marketing Manager

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeİstanbul, TürkiyeNo salary listedIn-person

About the Job

Requirements

  • A Bachelor's degree in Marketing, Business Administration, or Communications is preferred.
  • Between 1 and 3 years of experience in Brand Marketing or Marketing Communications.
  • At least 1 year of experience in fast-moving consumer goods (FMCG).
  • Advanced use of Microsoft Office.
  • Excellent verbal and written communication skills in English, with the ability to communicate effectively with stakeholders across different regions.

Responsibilities

  • Support the development and execution of brand marketing initiatives, helping bring campaigns to life from planning through launch.
  • Monitor campaign performance, analyze results, and identify insights to fuel future brand growth.
  • Partner with cross-functional teams to adapt global programs for the local market, ensuring maximum impact and relevance.
  • Support New Product Development (NPD) initiatives by developing key marketing assets and coordinating end-to-end execution to ensure seamless campaign delivery.
  • Support brand activations across Gaming, Sports, and Music by identifying effective consumer touchpoints, contributing to activation planning, coordinating execution, and tracking performance with regular reporting to drive strong local market impact.
  • Support the annual business planning process by developing key materials, conducting market and competitive research, and generating insights to guide strategic direction.
  • Support brand initiatives by adapting global assets or developing local content, and contributing to the creation of effective creatives that deliver clear and impactful messaging to consumers.
  • Support marketing operations by coordinating contract preparation, reviewing agreements, and monitoring deliverable fulfillment, while managing related budget tracking and expense processing.
  • Conduct trend, competitor, and target consumer analysis, and prepare monthly reporting materials while ensuring clear communication with counterparts across markets.

About the Company

Monster Energy

Energy drink brand and athlete sponsor

Monster Energy creates energy drinks and a related lifestyle brand. Its core product is caffeinated beverages sold in cans that provide a quick energy boost to consumers. The drinks are marketed alongside athletes, extreme sports, and a rebellious, nonconformist image, aiming to empower fans to push their limits and define personal success in their own terms. The company differentiates itself through its bold brand personality, athlete sponsorships, and community-centric experiences rather than relying on traditional messaging. Its goal is to grow as a global lifestyle and beverage brand by expanding its reach, sponsoring top athletic events and athletes, and maintaining a distinct, energetic identity that resonates with fans who want to live ambitiously.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Corona, CA
Founded
1985

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