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United Overseas Bank

Regional bank offering data-driven financial solutions

Manager/Assistant Vice President - TMRW Digital Engagement

Product MarketingConfirmed live in the last 24 hours
Full-timeSingaporeNo salary listedHybrid

About the Job

Requirements

  • A bachelor's degree in Marketing, Business, Communications, or a related field is required.
  • At least 3 years of experience in product marketing is required; experience in financial services or technology is preferred.
  • A good understanding of digital security best practices and customer education techniques is required.
  • Communication, project management, and analytical skills are required.
  • The ability to collaborate cross-functionally and influence stakeholders at all levels is required.

Responsibilities

  • Support engagement initiatives for new digital product launches, ensuring seamless customer onboarding and maximizing user adoption to drive digital engagement.
  • Collaborate with Digital platform and Marketing on digital security, including security feature launches and creating and delivering content to raise awareness and educate customers about digital security features and anti-scam measures to mitigate customer risks.
  • Manage security communication alert protocols across digital channels.
  • Monitor and analyze digital engagement metrics, identify opportunities for improvement, and report on campaign effectiveness.

Desired Qualifications

  • Experience with digital analytics tools and campaign management platforms is a plus.

About the Company

United Overseas Bank

Regional bank offering data-driven financial solutions

UOB provides financial services to people and businesses across ASEAN through a broad regional network and a single-bank model. It tailors products using data and relationship insights across personal banking, business banking, and wealth management, linking customers to opportunities in the region. Its approach combines an integrated, ASEAN-focused network with a commitment to responsible and sustainable outcomes that support growth. The goal is to help people and businesses in the region grow, while advancing inclusiveness and environmental well-being.

Company size
Not listed
Company stage
IPO
Headquarters
Singapore, Singapore
Founded
1935

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