Initiate, develop, and implement new properties within the region in conjunction with the corporate office and suppliers.
Establish business relationships with local suppliers and manage day-to-day relations and communication.
Monitor and manage hotel websites through audits, and propose actions to increase revenue, brand-channel profitability, guest experience, and overall web performance and key performance indicators.
Assist in implementing corporate initiatives throughout the region.
Create and analyze regional performance reports and propose improvement solutions.
Implement a coherent web and e-commerce approach in the market in relation to the brand and its competitors.
Ensure website content is up to date in all available languages and follows corporate content-management-system guidelines.
Liaise with the corporate office on website enhancements.
Review and maintain rate and room-type descriptions in OWS, including translations and images, in coordination with relevant stakeholders.
Establish, develop, and maintain a hotel keyword matrix and apply it when designing website content.
Ensure website pictures and text meet corporate standards.
Create and implement promotional content for special offers and packages in coordination with the hotel's Marketing and Revenue Managers.
Review and amend hotel information available on Kempinski.com.
Assist the corporate office with website-related tasks as needed.
Use keywords efficiently in website content.
Review the hotel's search-engine ranking and update the website with relevant search terms and appropriate keyword frequency to improve page rank.
Review and monitor competitors' website content and search-engine rankings, and respond appropriately to maintain the competitiveness of the Kempinski hotel website.
Update and optimize meta descriptions and tags.
Liaise with the website agency and corporate office on website enhancements.
Develop and maintain a database of corporate and hotel email-newsletter subscribers through online and offline solicitation.
Prepare and regularly send corporate email newsletters to guests and individuals who subscribed to the hotel e-newsletter.
Ensure email campaigns follow the strategy and corporate guidelines, including corporate identity.
Update and manage corporate representation and social media channels according to corporate policies and guidelines.
Monitor and actively respond through corporate social media and review-site tools, ensuring consistent brand representation.
Develop and implement e-marketing initiatives for key hotel feeder markets to increase qualified website visitors, revenue, and conversion.
Identify and develop joint e-commerce initiatives with qualified local, regional, or national partners and sites.
Establish and implement the hotel's annual electronic-channel advertising plan and assist with creative and media planning for pay-per-click advertising.
Ensure brand and marketing messages on electronic channels are consistent with overall marketing activities, including special promotions and offers.
Research and benchmark electronic-media advertisements and articles to help the hotel remain a market leader, in coordination with the public relations department.
Regularly review and monitor the hotel's primary competition set and maintain competitiveness throughout the markets.
Ensure photographs on web pages meet corporate identity guidelines and avoid duplicating pictures on the website.
Identify signature photographs representing the hotel and brand.
Analyze website user behavior, site performance, and referral sources, and take appropriate action.
Analyze website production and booking reports from the website statistical package and/or the hotel's Opera property management system.
Provide monthly website key-performance-indicator reports to the hotel management team and regional and corporate offices.
Monitor and assist in maintaining rate parity across electronic distribution channels with the Revenue Director or Manager.
Support and liaise with the corporate office on initiatives requiring hotel feedback or cooperation.
Desired Qualifications
Experience in an international luxury five-star hotel is preferred.
The overall scope of the position is to maintain the hotel website, actively update content, in accordance with the Kempinski Corporate manuals and policies. The selected candidate will take care of Search Engine Optimization (SEO), manage online marketing activities for the hotel through development and monitor the representation of the hotel in social media.
Approve Website content for hotels on weekly basis.
Attendant monthly regional call to ensure that website performance meets revenue goals.
Initiation, development and implementation of new properties within the region in conjunction with corporate office and suppliers.
Establish business relationship with local supplier and manage the everyday relation and communication.
Monitor and manage hotel websites through audits and propose actions to increase revenue and the profitability of the brand channel, as well as the guest experience and overall web performance (KPIs).
Assist in implementing corporate initiatives throughout the region.
Create and analyze regional performance reporting, as well as propose solutions for improvement.
Implement a coherent Web and e-Commerce approach in the market in relation to the brand and its competitors.
Website Content Management
Ensure website content is always up to date in all languages available, updated according to the CMS corporate guidelines.
Liaise with the corporate office for any website enhancements
Review and maintain rate and room type descriptions in OWS (e.g. translations, images, etc.) in coordination with the relevant stakeholders.
Establish, develop and maintain a keyword matrix for the hotel and consider when designing website content.
Ensure all content (pictures and text) is according to corporate standards.
Create and implement promotional content for special offers and packages, in coordination with the hotel’s Marketing and Revenue Managers.
Review and amend hotel information available on Kempinski.com
Flexibility to assist corporate office on website related tasks.
Search Engine Optimization (SEO)
Ensure all efficient use of keywords in website content.
Review the ranking of the hotel website on search engines, and update the hotel website with relevant search terms and adequate keyword frequency to ensure that the hotel website gets the best possible page rank.
Review and monitor both the content and search engine ranking of competitors’ websites and react appropriately to maintain the competitiveness of the Kempinski hotel website.
Update and optimize meta descriptions and tags.
Liaise with the website agency and corporate office for any website enhancements
eMail Marketing
Actively develop and maintain a database of corporate and hotel email newsletter subscribers through both online and offline solicitation.
Prepare and send, with regular frequency, a corporate Email Newsletter to all guests/individuals that have subscribed to receive the hotel e-newsletter.
Ensure emailers are in line with the strategy and corporate guidelines (i.e. Corporate Identity).
Social Media
Update and manage the corporate representation and social media channels as per corporate policies and guidelines.
Ensure the monitoring and active respond of the corporate social media and review site tool. Ensuring consistent representation of the brand.
eMarketing Strategy
Develop and implement emarketing initiatives for the hotel key feeder markets to increase the number of qualified visitors to the hotel website thus increasing revenues and conversion.
Identify and develop joint e-commerce initiatives with qualified local, regional and/or national partners/sites
Establish and implement the hotel’s annual advertising plan for electronic channels assist on matters related to creative and media planning for PPC.
Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc.
Research and Benchmark electronic media adverts and articles to ensure that the hotel remains a market leader in coordination with public relations department.
Review and monitor your hotel’s primary competition set on a regular basis and ensure/maintain competitiveness throughout the markets.
Photo Optimization
Ensure the picture quality loaded on the web pages are according to the corporate identity guidelines.
Avoid picture duplication on the website.
Identify signature shots representing both, the hotel and the brand.
Website Analytics
Analyze the website user behavior, site performance, source of referrals, etc; and act accordingly
Analyze the website production (bookings) reports available from on the website statistical package and/or from the hotel’s Opera property management system.
Provide monthly reports on website KPI to the management team of the hotel and the regional and corporate offices.
Support
Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all electronic distribution channels.
Support and liaise with Corporate Office in all initiatives and in which hotel feedback/corporation is necessary.
Minimum of 2 to 3 years' experience in a similar position
Preferably in an international, luxury five-star hotel
Experience in e‑commerce and digital marketing
Strong analytical skills
Ability to coordinate cross-functional teams and manage commercial targets.