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Omnicom Group

Global marketing, media, and PR network

Senior Associate - Search

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$70k - $75k

About the Job

Requirements

  • Extensive knowledge of Microsoft Excel.
  • Ability to manage multiple tasks and time effectively.
  • Strong writing and communication skills, along with quantitative and qualitative analysis skills.
  • Strong working understanding of the search engine marketing industry, including bid management tools such as SA360 and Marin/Kenshoo, AdWords, and Microsoft Ads.
  • Ability to communicate processes and tactics effectively to clients, peers, and junior search team members.
  • Ability to understand high-level client goals and translate them into media strategy using online technologies.
  • Firm grasp of testing marketing tactics and achieving performance metrics.
  • Expert ability in keyword research, ad copywriting, landing page optimization, and bid management.

Responsibilities

  • Develop, optimize, and maintain paid search campaigns for clients.
  • Analyze and report data weekly, bi-weekly, monthly, and as needed; develop or quality-assure performance insights.
  • Develop, execute, and test campaign variables to generate client-specific insight and inform future testing.
  • Lead vendor status meetings, including proactive optimization efforts, and lead troubleshooting communications on makegoods, quality assurance, and tracking under a manager’s coaching.
  • Maintain and optimize client campaigns to improve performance against predetermined benchmarks on an ongoing basis.
  • Mentor and coach junior team members on pacing, optimization, and campaign development as needed.
  • Support team leadership and contribute to higher-level strategic initiatives.

Desired Qualifications

  • Extensive search engine marketing/pay-per-click experience, preferably with agencies; social media, web analytics, and search engine optimization experience are a plus.
  • Experience working on enterprise-level pay-per-click accounts with large budgets.
  • A technical background is a plus, including conversion tagging, file transfer protocol, or HTML.

About the Company

Omnicom Group

Global marketing, media, and PR network

Omnicom Group is a global marketing and corporate communications holding company that organizes a network of agencies to offer advertising, strategic media planning and buying, digital marketing, and public relations. Its products and services are delivered through this portfolio of agency networks and specialty firms, generating revenue from project-based fees, commissions, and performance-based incentives. The company uses the Omni platform to base marketing and sales solutions on data, helping turn insights into creative campaigns and media plans. Unlike many competitors, Omnicom combines a wide international footprint with a diversified set of agencies and a centralized data-driven approach, and it expands through strategic acquisitions. Its goal is to help clients grow brands and businesses by delivering coordinated, data-informed marketing and communications across markets worldwide.

Company size
5,001-10,000
Company stage
IPO
Headquarters
New York City, New York
Founded
1944

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