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Publicis Groupe

Runs advertising and digital transformation services

Field Marketing Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeWestminster, CO, USA$70k - $78k /yr

About the Job

Requirements

  • At least 3 years of digital advertising experience and a solid understanding of integrated communications, including television, radio, digital, and sponsorships.
  • At least 3 years of experience with search engine marketing (SEM).
  • At least 3 years of automotive dealer and/or client-facing communication experience.
  • Thorough knowledge and proficiency in Microsoft Office, including Excel and Outlook.
  • Knowledge of Monday.com, Google Ads, Looker Studio, and various Google and Adobe software is a plus.

Responsibilities

  • Execute daily tasks with agency teams to fulfill cross-tier search responsibilities for client business.
  • Service retail automotive clients, including individual dealerships and regional sales corporate associates for an assigned territory.
  • Manage internal tasks in support of the account counterpart, execution team, Senior Field Marketing Manager, and Director of Field Operations.
  • Collaborate with internal execution teams, account and media teams, and other account field teams in other offices through remote work and onsite visits.
  • Help oversee assigned paid search strategy, dashboard reporting, budget coordination, meeting planning, creative alignment support, and production activities carried out for the client.
  • Review and manage the performance of client SEM programs and plans.
  • Schedule and execute in-person and online meetings with day-to-day client contacts and their teams.
  • Serve as the client liaison to the SEM execution team.
  • Work with the agency team to understand overall client campaigns and media strategies.
  • Work with regional clients on monthly and annual business goals and sales plans.
  • Work with the Director of Field Operations to present overall strategy and performance details to regional client staff.
  • Share and present SEM performance details to internal staff.
  • Act as the primary client SEM contact and take responsibility for the overall success, strategy, tactics, and goals of the SEM program.
  • Build positive relationships with clients through significant client contact, including onsite dealer visits and meetings.
  • Build relationships with creative, media, traffic, planning, and finance departments to facilitate efficient internal workflows.
  • Analyze core key performance indicators and develop and prepare required reporting on assigned activities.
  • Represent overall program effectiveness, success, and performance internally and externally.
  • Lead one-on-one and group meetings.
  • Review and analyze dashboard data, identify trends, and develop insights.
  • Manage client budgets and identify and communicate needs for increases or decreases.

Desired Qualifications

  • Advertising agency experience is highly preferred.
  • Knowledge of Monday.com, Google Ads, Looker Studio, and various Google and Adobe software is a plus.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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