Associate Director - Commercial Analytics & Sales Force Effectiveness

Position Overview

Turn complex data into clear insights that sharpen commercial strategy and strengthen field performance.

The Associate Director, Commercial Analytics & SFE drives data-informed decision-making across the commercial organization, translating analytics into actionable recommendations for field activities, marketing initiatives, and commercial investments. This highly visible role partners with Sales, Marketing, Sales Training, Field Force Effectiveness, Market Access, Finance, and Commercial IT to identify opportunities, measure performance, and advance business priorities.

Guided by Tonix’s core values of integrity, commitment, innovation, and passion, this individual brings analytical rigor, strategic thinking, and business acumen to commercial challenges. The role champions integrity in data interpretation, commitment to delivering actionable insights, innovation in analytical approaches, and passion for turning insights into meaningful results.

Responsibilities include KPI reporting, advanced analytics, predictive modeling, marketing mix and resource allocation analysis, and ad hoc decision support. The Associate Director also provides cross-franchise support for initiatives such as incentive compensation design and field force restructuring, helping teams refine targeting and segmentation, optimize marketing spend, and strengthen customer engagement.

Key Responsibilities

• Build and enhance commercial performance reporting platforms and dashboards that track subnational KPIs, highlight regional opportunities, and focus field teams on the activities that drive brand performance.

• Lead sales force effectiveness (SFE) activities, including territory alignment, call planning, healthcare professional (HCP) segmentation and targeting, reach and frequency analysis, and incentive compensation design and administration.

• Investigate business questions through focused ad hoc analyses, translating customer segmentation, patient journey, HCP targeting, and promotional response data into practical recommendations.

• Shape and manage national brand performance reporting and diagnostics for Sales, Market Access, and Marketing leadership, designing reporting frameworks that clarify results and inform action.

• Support commercial forecasting through demand tracking and brand performance trend analysis, highlighting emerging patterns to inform planning.

• Draw insights from pharmaceutical data sources, including IQVIA, Symphony Health, and patient-level longitudinal claims data, to analyze treatment journeys and patterns across stages of care, consistent with applicable data-use and privacy requirements.

• Apply predictive modeling, marketing mix analysis, and promotional response assessment to evaluate campaign effectiveness and guide commercial investment decisions.

• Develop a deep understanding of franchise strategies and tactical plans to anticipate business planning, performance measurement, and reporting needs for Marketing and field leadership.

• Partner with Sales, Marketing, Sales Training, Field Force Effectiveness, Market Access, Finance, and Commercial IT to define business questions, align analytical priorities, and deliver insights that shape commercial strategy.

• Translate findings into clear, compelling presentations and actionable recommendations for internal stakeholders, including insights and deliverables produced by external vendors.

• Advance commercial data strategy and infrastructure by evaluating and onboarding data sources and vendors; overseeing data pipelines and integration across IQVIA, Symphony Health, Veeva CRM, and specialty pharmacy feeds; establishing data governance frameworks, quality standards, access controls, and shared definitions; and identifying emerging tools and methodologies that strengthen analytical capabilities.

• Monitor market trends, industry developments, and competitive dynamics to anticipate opportunities and inform strategic decisions.

Necessary Skills and Abilities

• Demonstrated initiative, adaptability, and ownership, with the ability to navigate ambiguity and maintain focus in a dynamic, fast-paced, high-growth environment.

• Excellent communication and presentation skills, with the ability to translate complex data into clear insights and recommendations for nontechnical stakeholders and executive leadership.

• Strong judgment and organizational skills, with the ability to prioritize competing demands, meet deadlines, make decisions, and adjust direction as business needs evolve.

• Ability to manage external vendors, evaluate proposals, and maximize the quality and value of analytical investments.

• Advanced knowledge of Microsoft Office tools, including PowerPoint and Excel.

• Advanced proficiency in data visualization and analytics software, such as Tableau.

• Advanced proficiency in CRM platforms, including Veeva CRM, and sales force productivity tools.

• Extensive knowledge of pharmaceutical industry data sources, including IQVIA Rx data (Xponent, Xponent PlanTrak, DDD, and HCOS) or Symphony Rx data (Prescriber, Prescriber/Payer, and PHAST), patient claims data, patient longitudinal data, or other patient- and physician-level data. Experience with market access and payer analytics platforms such as MMIT preferred.

• Demonstrated alignment with Tonix’s core values through integrity in handling and communicating data, commitment to quality and follow-through, innovation in problem-solving, and passion for collaborative business impact.

Educational Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or a related field.

• Master’s degree in a relevant field preferred.

Experience Requirements

• 7+ years of relevant client-side experience within the biotechnology or pharmaceutical industry.

• Proficiency in advanced analytics tools, including SQL, R, or Python, required. Experience with data visualization tools such as Tableau or Power BI preferred.

• Experience with Veeva CRM and sales force effectiveness analytics preferred. Familiarity with digital marketing channels and omnichannel strategies preferred.

Salary Range 165000 - 210000 USD