Regional Product Marketing Manager - Ea
About the job
- A bachelor's degree in any major is required.
- More than 7 years of experience in the automotive battery aftermarket field is required.
- Strategic problem-solving skills and an entrepreneurial skillset are required to evaluate business potential, opportunities, and threats, and make decisions that benefit the company.
- Good written and verbal communication, presentation, and negotiation skills in English are required.
- Strong data analytics skills are required.
- Good Microsoft Excel and PowerPoint skills are required.
- Ability to travel domestically and internationally, including for hands-on market surveys and customer visits, is required.
- Steer and monitor product key performance indicators at the East Asia level, including TGS/TNS, gross margin, PCR, sold and market coverage, in alignment with business objectives, and provide regular reports.
- Provide product-related input for relevant products, including profitability calculations, product strategy, and product knowledge for countries.
- Visit relevant customers and develop a consolidated understanding of East Asia markets for specified product segments.
- Aggregate information from markets on customers, trends, and competitors, including competitor price indexes, portfolio positioning, and communication strategies, to ensure competitiveness at the East Asia level.
- Analyze and coordinate portfolio assortment improvements at the East Asia level, including coverage, gap analysis, and product offerings to market.
- Deploy the East Asia pricing strategy, including minimum margin, target price positioning versus competition, and definition and alignment within the product team.
- Contribute product-related support to East Asia campaign preparations and product-related newsletter content, such as product spotlights, and participate in creating communication materials for product specifics.
- Ensure collaboration and efficient communication with business units and countries.
- Engineering, Accounting, or Marketing degree preferred.
About the company
Bosch Home Comfort makes heating, cooling and hot-water equipment for homes, commercial buildings and industrial users. Its portfolio combines electric heat pumps with gas-fired boilers and hybrid systems, giving customers different ways to control building temperatures and supply hot water. The business sells equipment through its brands' sales networks, with products adapted to regional building needs and energy requirements. Its inverter-driven heat pumps adjust compressor output to match demand rather than running constantly at full power. The Bosch business unit was formed through the merger of Bosch and Buderus heating activities in 2004 and is headquartered in Wetzlar, Germany.
Company Size
10,001+
Company Stage
N/A
Total Funding
N/A
Headquarters
Wetzlar, Germany
Founded
2004
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Simplify's Take
What believers are saying
- Heat-pump researchers gain human-factors experience: Bosch's Wernau team tests how concealed fans change perceived noise.
- Retrofits expand the addressable market: Bosch's IDS Ultra fits most existing air-to-air systems.
- Investment funds technical work: February 2026 reporting puts Bosch Home Comfort's 2025 investment near €200 million.
What critics are saying
- Demand remains cyclical: Bosch's February 2026 report says Germany's heating market shrank 14% in 2025.
- Sales coordination stays fragmented: Bosch retains separate brand sales contacts and discount schemes.
- Facilities work extends beyond normal shifts: Bosch's advertised Facility Engineer role requires responding to off-shift emergencies.
What makes Bosch Home Comfort unique
- Regional identities stay distinct: Bosch retains Buderus and licenses the Hitachi and YORK names for its HVAC portfolio.
- Acoustics gets specialized testing: Bosch's Wernau heat-pump laboratory measures noise with 19 microphones.
- Cold-climate heating reaches below freezing: Bosch's IDS Ultra maintains full heating capacity at 5°F.
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Benefits
Health Insurance
Paid Vacation
Remote Work Options
Flexible Work Hours
Wellness Program
Mental Health Support
401(k) Retirement Plan
Company News
On March 25, Bosch participated in the virtual event of Iberquimia 2025, an event focused on the alternatives for decarbonization and hybridization available in the market.
Bosch Thermotechnology has announced the availability of its new, ultra-quiet heat pumps, the QV Series, for commercial spaces in multiple sizes and both horizontal and vertical configurations.
In April 2018, Bosch Thermotechnology Corp. launched Greensource CDI Series SM Rev C heat pump.