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Takeaway.com

Retail Media Campaign Analyst

Data AnalysisUpdated on Nov 15
Full-timeBerlin, GermanyNo salary listed

About the Job

Requirements

  • A degree in Business Administration, Economics, Industrial Engineering, Business Informatics, Data Science, Marketing, or a related field is required.
  • Proven expertise in campaign analytics, reporting, and optimization across Retail Media, Search (SEA), Display Advertising, or related digital channels is required.
  • A deep understanding of ad serving, demand-side platforms (DSP), supply-side platforms (SSP), analytics platforms, programmatic advertising, and data-driven advertising solutions is required.
  • Hands-on experience querying and visualizing complex datasets using tools such as SQL, Tableau, Looker, or Power BI is required.
  • The role requires the ability to prioritize and manage requests across multiple stakeholders and active campaigns.
  • The role requires the ability to adapt and work effectively in a fast-paced, high-growth business environment.
  • Native or fluent German and professional fluency in written and spoken English are required.

Responsibilities

  • Provide analytical support, monitor performance, and continuously optimize Retail Media and digital advertising campaigns using data to meet client key performance indicators.
  • Serve as the primary analytical partner to Retail Media Managers for campaign performance, custom reporting requests, and advertising technology topics.
  • Generate actionable insights from campaign performance and market data to support long-term partner success.
  • Evaluate performance data to identify upselling and cross-selling opportunities and support Commercial Managers in business reviews.
  • Build, automate, and maintain performance dashboards, and prepare and occasionally co-deliver performance presentations for key accounts.
  • Conduct closed-loop and attribution analyses.
  • Collaborate with central Ad Operations, Data, and Product teams to improve local campaign reporting standards and analytics infrastructure.

About the Company

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