Content Marketing Manager

Job Description

As a Content Marketing Manager, you will develop and execute content marketing plans to drive brand awareness, customer engagement, and lead generation across inbound and outbound channels. This role requires a creative thinker and storyteller with a deep understanding of SEO, audience targeting, and data-driven decision-making. You should have exceptional verbal and written communication skills, be highly organized, and be passionate about creating engaging, high-quality content that aligns with the company's objectives. 

You will also:

• Develop and execute a content marketing plan that aligns with the organization's objectives and target audiences as directed 
• Collaborate with cross-functional teams, including product, demand gen, sales, and design, to create high-performing various channels (e.g., blog, social media, email, website, etc.) as directed by campaign briefs.
• Collaborate with stakeholders to ensure content delivers to campaign and SEO goals (leads, keyword rankings, content engagement) 
• Leverage SEO best practices and keyword research to create SEO improvement plans, optimize content for search engines, and drive organic traffic to designated websites.   
• Analyze content performance and engagement metrics to identify trends, optimize strategy, and measure the effectiveness of content marketing efforts.   
• Contribute to editorial calendar planning and ensure timely content delivery across multiple channels.  
• Leverage best practices and tools (generative AI) to speed delivery and content performance. 
• Collaborate with the design team to create visually appealing and on-brand assets, such as infographics, images, and videos, to support content initiatives. 
• Stay up-to-date with industry trends, best practices, and emerging technologies to continually refine and improve the content marketing strategy and ability to execute. 

Qualifications

• Bachelor's degree in a relevant field like Marketing, Business, Journalism, etc. 
• Two (2) to Four (4) years of relevant content marketing experience, including strategy development, content creation, and performance analysis. 
• Proven track record of driving brand awareness, engagement, and lead generation through content marketing initiatives. 
• Deep knowledge of SEO best practices and their application in content marketing. 
• Ability to craft engaging and persuasive email content for prospecting and nurture campaigns, optimizing for conversion and adherence to best practices in email communication.
• Exceptional verbal and written English communication skills, with a strong understanding of grammar, style, and tone. 
• Ability to analyze content and email campaign performance, using data to optimize strategy, and measure the effectiveness of efforts.
• Ability to generate audience segmentation and targeting to create tailored content for different customer personas using data to drive success. 
• Strong analytical and data-driven decision-making skills, with the ability to use insights to optimize content strategy and performance. 
• Excellent project management skills, with a proven ability to meet deadlines and manage multiple tasks simultaneously. 
• Strong collaboration and interpersonal skills, with the ability to work effectively with cross-functional teams. 
• Expert in content generation tools such as generative AI, SEO, design,  content management systems, and social management platforms.