Ads Product Marketing Manager - Measurement

At Netflix, the Ads Product Marketing Team specializes in bringing our Ad products, measurement solutions, and buying methods (like Programmatic) to the B2B Advertising marketplace.

Product Marketing plays a key role in developing go-to-market strategies for Ad solutions. You will work collaboratively and cross-functionally with the APAC Ad Sales and Measurement teams, global product marketing and product/commercialization teams, and other key stakeholders to define our product narrative. Our goal is to deliver products that meet (and exceed) the market’s needs and position them in a unique, compelling way that highlights the advantages that only Netflix can deliver. 

We are seeking a passionate, curious, and collaborative Ads Product Marketing Manager to join our growing Ads Product Marketing team. Functional expertise on Digital Ads ecosystem and Measurement is critical for this job. Additionally, considering the regional scope of this role, if you have experience managing or working within the Japan and Korea markets, this would be an advantage; proficiency in Japanese or Korean is highly preferred, but not required. 

Key Responsibilities

• Lead the definition and development of go-to-market efforts across new ad product solutions, specifically in the near term, for new programmatic capabilities and measurement solutions

• Work to enhance existing offerings in close partnership with cross-functional stakeholders (ad product, Sales & commercial leaders, Ads Marketing, UX, measurement, policy, etc)

• The focus for this role would be on supporting APAC programmatic & measurement efforts in collaboration with APAC and global XFN teams. 

• Be a trusted partner to the product, measurement, and sales teams, and assist in establishing a feedback loop that encompasses all necessary customer and market inputs to influence product development

• Identify and execute marketing needs to support Measurement solutions in the market (e.g. materials, demos, assets, etc) that bring solutions to life in a succinct and exciting way

• Work across teams to align on and incorporate solutions messaging across our narratives and marketing events and activations

• Collaborate cross-functionally (Comms, Ad Product, Marketing) to ensure a consistent Ads product narrative

• Lean into other areas of the business, when needed, specifically across our Measurement products to enable more ways for our advertisers to track and evaluate success, as well as programmatic offerings to enable more ways for advertisers to buy into Netflix ads

What We’re Looking For

• 7+ years experience in product marketing within the digital advertising and/or B2B Advertising space; specific experience in GTM for Programmatic/Measurement products would be an added advantage

• Experience in programmatic and the ad tech ecosystem

• Considering the regional scope of this role, if you have experience managing or working within the Japan and Korea markets, this would be an advantage. Additionally, proficiency in Japanese or Korean is highly preferred, but not required 

• Strong experience in partnering cross-functionally on product strategy, product positioning/narrative, and GTM launches

• Proven track record in regional product marketing roles balancing global consistency with local nuances

• Excellent communication and storytelling skills, with comfort in understanding research data

• Ability to collaborate in an environment that values team culture and inclusiveness

• Excel at teamwork and have the ability to execute near-term business priorities while simultaneously building a long-term strategy for ad product marketing

• Have a strategic vision that is coupled with strong project management, planning, and organizational skills, including the ability to handle multiple projects simultaneously and to deliver work under tight timelines

• High-level understanding of product growth and developing strategic roadmaps

• Demonstrated ability to create detailed and actionable Product Briefs

• A strong attention to detail and an eye toward using the 80/20 rule to address problems.

• Knowledge of the ad-supported streaming space and ad tech ecosystem