Full-Time
Assistant Store Leader
Product
Posted on 8/22/2026
SKIMS
1,001-5,000 employees
Direct-to-consumer shapewear, underwear, loungewear
Compensation Overview
$34/hr
North Charleston, SC, USA
In Person
 Retail (1) |
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- 2–4 years of experience in a retail leadership role with a strong focus on visual merchandising, styling, or customer experience.
- A proven track record of driving sales through merchandising decisions and visual floor leadership.
- Strong visual merchandising skills to create impactful and visually appealing store displays.
- Ability to stay updated on industry trends and competitor activities to inform product placement and merchandising decisions.
- Strong leadership skills to motivate and coach the team to achieve company and store business results.
- Strong communication skills to share expectations, give feedback, and respond to challenges with confidence.
- Passion for the SKIMS brand and the ability to embody its values and service approach in every interaction.
- Ability to stand, remain physically active, move around all areas of the store, and remain accessible to customers for 100% of the scheduled shift.
- Ability to bend, reach, and stretch for product, and lift, carry, and move items up to 40 pounds regularly throughout the shift.
- Open availability to work evenings, weekends, holidays, and overtime as needed.
- Own the visual merchandising strategy and execution in partnership with the Store Leader, ensuring product displays are elevated, cohesive, and aligned with brand and business goals.
- Support the floor layout and product storytelling through innovation, inclusivity, personalized styling, and customer-focused experiences.
- Use product and store reporting to make merchandising decisions, identify top and underperforming products, and adjust product flow and placement to increase productivity and sell-through.
- Ensure the floor is zoned, visually shoppable, and aligned with the customer experience; monitor size integrity and replenishment and coordinate with the back of house on product strategy.
- React to trends and business needs and empower the team to re-merchandise in the moment.
- Maintain operational excellence by ensuring the floor is clean, organized, correctly signed, and intentionally merchandised.
- Execute product moves, visual updates, and floor sets, including mannequins, windows, and signage.
- Lead and train team members on visual best practices, styling, product knowledge, and new campaign launches.
- Serve as the product expert in the store and build a team of strong product storytellers who can confidently explain fit, function, and fabric.
- Coach selling behaviors on the floor and help team members connect product features with customer needs.
- Provide visual and styling feedback and help the team develop product-placement and presentation judgment.
- Communicate cross-functionally with headquarters visual merchandising and allocation partners about assortment, product opportunities, and visual tools.
- Oversee visual tools, supplies, and display inventory to ensure all elements are functional, current, and available for daily execution.
- Maintain a strong floor presence during peak business hours by zoning the team, coaching in the moment, and leading service through pace, polish, and presence.
- Support overall store goals through alignment with key performance indicators, conversion, and guest satisfaction.
- Collaborate with leadership to plan, execute, and evolve product-focused store actions, including launches, capsule drops, and marketing rollouts.
- Create a culture of elevated standards, purposeful feedback, accountability, and shared ownership of the customer experience.
SKIMS designs and makes underwear, shapewear, and loungewear aimed at a wide range of body types. Its products include bras, underwear, bodysuits, leggings, and loungewear sets, with emphasis on comfort and natural shaping. The company sells directly to consumers through skims.com, controlling brand experience and profit margins. The product line uses stretchable fabrics and technically constructed shapewear to provide support and shaping while remaining comfortable. SKIMS differentiates itself from competitors through inclusive sizing, body-positive branding, and a direct-to-consumer model that enables straightforward shopping and bundles that increase order value. The company’s goal is to set new standards in comfort-focused undergarments and apparel for diverse bodies and to expand its leadership in the shapewear and loungewear market.
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$894M
Headquarters
Culver City, California
Founded
2018
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Simplify's Take
What believers are saying
- Reliance Brands launches SKIMS in India during 2026 across Delhi, Mumbai, and digital.
- SKIMS opened Dubai Mall on July 21, 2026, its second UAE store.
- Hong Kong Times Square and Shanghai NikeSKIMS openings expand Asia presence in late 2026.
What critics are saying
- A California PAGA wage lawsuit filed in July 2026 targets overtime, breaks, and final pay.
- The Fits Everybody trademark suit filed March 2026 threatens injunctions, rebranding, and distraction.
- Kim Kardashian dependence makes brand equity fragile if her image weakens or partnerships sour.
What makes SKIMS unique
- SKIMS combines celebrity demand, inclusive sizing, and sculpting basics better than intimates rivals.
- NikeSKIMS extends SKIMS into performance wear, using Nike’s distribution and sport credibility.
- Physical flagships in London, Dubai, and Shanghai turn online buzz into retail theater.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Fertility Treatment Support
401(k) Company Match
401(k) Retirement Plan
Unlimited Paid Time Off
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↓ -1%2 year growth
↑ 0%Skims to open at Westfield London. Kim Kardashian's shapewear brand Skims is set to open its second standalone UK location at Westfield London early next year. The new Westfield London store will bring Skims' signature collections of shapewear, loungewear and underwear to the destination, marking its second store in the UK, joining the flagship location on London's Regent Street that opened in July. Home to more than 750 UK and international brands, Skims will join the likes of Gucci, Louis Vuitton, Sephora, Zara and John Lewis at the shopping centre. Constantin Wiesmann, director of leasing, Northern Europe at property developer and owner of Westfield Unibail-Rodamco-Westfield (URW), said: "Skims is one of the most influential lifestyle brands in the world today, and its arrival at Westfield London is a strong endorsement of the destination's appeal to world-leading brands. "As consumer expectations continue to evolve, we're focused on bringing the most exciting global names to our centres and delivering a retail experience that continues to lead the market." Russell Banham, UK head of asset manager Commerz Real, added: "We are delighted to welcome Skims to Westfield London which will further enhance the unrivalled mix of premium brands already trading in the centre."
SKIMS selects Westfield London for second UK store. Tom Bottomley 20 August 2026 Kim Kardashian and Jens Grede's shapewear brand SKIMS has signed for a second UK store at Westfield London (White City), set to open in 2027, according to media reports today. It will add to last month's highly anticipated opening of SKIMS' first UK flagship store at 245-247 Regent Street, formerly occupied by Ted Baker, which was originally announced last year. The 12,000 sq ft flagship is currently offering the full SKIMS product range, including shapewear, underwear, loungewear, menswear and accessories, alongside seasonal collections and pieces from the NikeSKIMS collaboration. The Westfield London store will bring SKIMS' signature collections to West London and "further strengthen" the destination's fashion, sport and lifestyle offer. Constantin Wiesmann, Director of Leasing, Northern Europe at Unibail-Rodamco-Westfield, said: "SKIMS is one of the most influential lifestyle brands in the world today, and its arrival at Westfield London is a strong endorsement of the destination's appeal to world-leading brands. "As consumer expectations continue to evolve, we're focused on bringing the most exciting global names to our centres and delivering a retail experience that continues to lead the market." Last month, SKIMS opened a 6,200 sq ft store in the Dubai Mall, the brand's second and largest location in the UAE, while it also recently announced it will be launching in India via Reliance Brands, with stores planned in Delhi and Mumbai. Earlier this month, SKIMS appointed former Global Communications & Brand Partnerships Director at Victoria Beckham, Jasmine Sevan, as Vice President of Communications, reporting to Chief Communications Officer Tracy Nguyen.
Skims Doubles Down on the UK with second store opening. Just weeks after opening its first standalone UK store on London's iconic Regent Street, Kim Kardashian's Skims has announced plans for a second location at Westfield London, set to open early next year. For anyone working in retail or hospitality, this is another sign that global brands still see huge value in physical stores, even in an increasingly digital world. While online shopping continues to grow, customers are actively seeking experiences that allow them to interact with products, discover new brands, and connect with the lifestyle those brands represent. Skims has quickly become one of the most talked-about names in fashion and lifestyle, known for its inclusive approach to shapewear, underwear and loungewear. The decision to invest further in the UK market highlights the confidence the brand has in British shoppers and the continued appeal of premium retail destinations. The new Westfield London store will give customers another opportunity to experience the brand first-hand, something that online channels simply cannot fully replicate. The expansion is also a reminder of how fast-moving the retail landscape has become. Brands that create strong communities, build social media buzz, and deliver a seamless customer experience are finding opportunities for growth across the globe. Alongside its UK expansion, Skims has recently launched a flagship store in Dubai Mall and announced plans to enter India, with stores planned for Delhi and Mumbai. For retail and hospitality professionals, there are some valuable takeaways here. Customers increasingly expect more than just products, they want memorable experiences, personalised service, and brands that align with their values. Businesses that can combine great products with strong customer engagement are the ones continuing to win market share and attract loyal customers.
NikeSKIMS looks to be opening its first mainland China store this autumn. NikeSKIMS China store: Key takeaways * NikeSKIMS is preparing to open its first standalone mainland China store at Shanghai's HKRI Taikoo Hui this autumn * Its sculpting, fashion-led performance wear gives the brand a clear point of difference, but Lululemon retains a decade of community-building and retail experience in China * The Shanghai opening will test whether NikeSKIMS' strong initial interest can translate into sustained demand among Chinese consumers 'Coming Fall 2026' is splashed across hoardings under the name NikeSKIMS. That's the women's activewear brand that Nike has been building with Kim K's underwear/shapewear brand SKIMS. Its US response has been positive, and now they're eyeing up China. The brand's products span gym, studio and lifestyle wear. Footwear and accessories come into it too. As with other brands in the activewear industry, the proposition is workout clothes that function as everyday leisure clothing too. NikeSKIMS, however, stands apart with body-contour design and Nike's sport authority. Lululemon will be the brand's most direct competitor. In the US market, the two brands occupy overlapping premium price bands for basic items like sports bras and leggings. It's unlikely that pricing will change much for the Chinese market. NikeSKIMS will instead be competing on its ability to give women a Kardashian silhouette. The new store is in HKRI Taikoo Hui mall (兴业太古汇) on West Nanjing Road, Shanghai. Its neighbours will be some of global fashion's highest flyers. And before we even see open doors here, a partnership with Lane Crawford will put a store in Hong Kong's Times Square. That's rapid. The brand's first collection dropped just last autumn. The Dao view: Shanghai is a test of whether NikeSKIMS can work abroad. In the US, NikeSKIMS has earned its shot at a second season. Off the back of consumer interest, they've been snapping up floorspace and expanding their product offerings. Now they're showing real confidence. Without disclosed sales, its commercial impact remains harder to measure than its cultural one. Don't think of this Shanghai store as a victory lap. It's more like a test of whether the brand's sculpting, fashion-first take on performance wear travels.
Manchester welcomed the world's first dedicated women's football store in June 2026. Foudys caters exclusively to female players and enthusiasts, offering boot-fitting and period-wear advice. Founder Helen Hardy said women have been underserved by traditional sports retail, with stores "designed through a male lens". The shop focuses on a clearly defined niche rather than covering all sports or demographics. In July 2026, shapewear brand SKIMS opened its first international flagship on London's Regent Street. Co-founded by Kim Kardashian, the digitally native brand launched in 2019 as an e-commerce business before expanding to wholesale retail in 2020. The two-floor store exemplifies a "brand temple" concept, featuring a sculpture by artist Vanessa Beecroft.