Overview

SKIMS designs and produces underwear, loungewear, and shapewear that cater to a variety of body types. Their products are made to be comfortable while enhancing the natural shape of the wearer. The product line includes shapewear, stretchable underwear, and versatile loungewear, all aimed at modern consumers who value comfort and functionality. SKIMS primarily sells its products directly to customers through its website, allowing for better control over the brand and customer experience. This direct-to-consumer model helps the company maintain higher profit margins by eliminating intermediaries. SKIMS stands out in the market by focusing on inclusivity and offering a wide range of sizes and styles, making it appealing to individuals looking for high-quality and stylish undergarments. The company's goal is to set new standards in the apparel industry by providing solutions that prioritize comfort and body positivity.

Simplify's Take

What believers are saying

• Skims' partnership with Nike expands its reach in the activewear market.
• The acquisition of Skkn by Kim allows Skims to enter the beauty industry.
• Skims' $4 billion valuation and funding boost potential for future growth.

What critics are saying

• Calvin Klein's entry into shapewear increases competition for Skims.
• The Nike partnership may dilute Skims' brand identity.
• Expansion into beauty and fragrance could divert focus from core products.

What makes SKIMS unique

• Skims offers inclusive sizing, catering to a wide range of body types.
• The brand focuses on innovative, comfortable shapewear and loungewear solutions.
• Skims employs a direct-to-consumer model, enhancing brand control and customer experience.

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Funding

Total Funding

$669M

Above

Industry Average

Funded Over

3 Rounds

$270,000,000

Series C

Jul 2023

Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.

Series C Funding Comparison

Above Average

Industry standards

Ind Avg. $50M

$16M

$40M

$50M

$62M

$100M

$270M

View all funding stages