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SKIMS designs and makes underwear, shapewear, and loungewear aimed at a wide range of body types. Its products include bras, underwear, bodysuits, leggings, and loungewear sets, with emphasis on comfort and natural shaping. The company sells directly to consumers through skims.com, controlling brand experience and profit margins. The product line uses stretchable fabrics and technically constructed shapewear to provide support and shaping while remaining comfortable. SKIMS differentiates itself from competitors through inclusive sizing, body-positive branding, and a direct-to-consumer model that enables straightforward shopping and bundles that increase order value. The company’s goal is to set new standards in comfort-focused undergarments and apparel for diverse bodies and to expand its leadership in the shapewear and loungewear market.
Industries
Industrial & Manufacturing
Design
Consumer Goods
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$894M
Headquarters
Culver City, California
Founded
2018
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Total Funding
$894M
Above
Industry Average
Funded Over
5 Rounds
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NikeSKIMS looks to be opening its first mainland China store this autumn. NikeSKIMS China store: Key takeaways * NikeSKIMS is preparing to open its first standalone mainland China store at Shanghai's HKRI Taikoo Hui this autumn * Its sculpting, fashion-led performance wear gives the brand a clear point of difference, but Lululemon retains a decade of community-building and retail experience in China * The Shanghai opening will test whether NikeSKIMS' strong initial interest can translate into sustained demand among Chinese consumers 'Coming Fall 2026' is splashed across hoardings under the name NikeSKIMS. That's the women's activewear brand that Nike has been building with Kim K's underwear/shapewear brand SKIMS. Its US response has been positive, and now they're eyeing up China. The brand's products span gym, studio and lifestyle wear. Footwear and accessories come into it too. As with other brands in the activewear industry, the proposition is workout clothes that function as everyday leisure clothing too. NikeSKIMS, however, stands apart with body-contour design and Nike's sport authority. Lululemon will be the brand's most direct competitor. In the US market, the two brands occupy overlapping premium price bands for basic items like sports bras and leggings. It's unlikely that pricing will change much for the Chinese market. NikeSKIMS will instead be competing on its ability to give women a Kardashian silhouette. The new store is in HKRI Taikoo Hui mall (兴业太古汇) on West Nanjing Road, Shanghai. Its neighbours will be some of global fashion's highest flyers. And before we even see open doors here, a partnership with Lane Crawford will put a store in Hong Kong's Times Square. That's rapid. The brand's first collection dropped just last autumn. The Dao view: Shanghai is a test of whether NikeSKIMS can work abroad. In the US, NikeSKIMS has earned its shot at a second season. Off the back of consumer interest, they've been snapping up floorspace and expanding their product offerings. Now they're showing real confidence. Without disclosed sales, its commercial impact remains harder to measure than its cultural one. Don't think of this Shanghai store as a victory lap. It's more like a test of whether the brand's sculpting, fashion-first take on performance wear travels.
Manchester welcomed the world's first dedicated women's football store in June 2026. Foudys caters exclusively to female players and enthusiasts, offering boot-fitting and period-wear advice. Founder Helen Hardy said women have been underserved by traditional sports retail, with stores "designed through a male lens". The shop focuses on a clearly defined niche rather than covering all sports or demographics. In July 2026, shapewear brand SKIMS opened its first international flagship on London's Regent Street. Co-founded by Kim Kardashian, the digitally native brand launched in 2019 as an e-commerce business before expanding to wholesale retail in 2020. The two-floor store exemplifies a "brand temple" concept, featuring a sculpture by artist Vanessa Beecroft.
Reliance Industries share price rallies 3%: what's driving the stock higher? 6 Aug 2026, 02:26 PM Reliance Industries witnessed a strong rally in intraday trading, with the stock gaining more than 3% as investors responded positively to two major developments: reports of a proposed large-scale refinery partnership in the United States and Reliance Brands' partnership with global shapewear brand SKIMS. The twin announcements have strengthened market sentiment around Reliance's long-term growth strategy, which spans energy, retail, telecom, digital services, and new energy businesses. Let's examine the latest developments and what they could mean for investors. Reliance Industries share price performance. As of 2:20 PM, Reliance Industries was trading firmly in positive territory. Stock performance snapshot. The sharp rise indicates that investors welcomed the latest business developments and expect them to strengthen Reliance's long-term growth prospects. Proposed US refinery partnership: A potential game changer. One of the biggest catalysts for the stock was a reported announcement by US President Donald Trump regarding a proposed US$300 billion partnership involving Reliance Industries to develop a major refinery project in Texas. If the project progresses, it could represent one of the most significant international expansions in the company's history. Potential benefits. A successful partnership could deliver several strategic advantages: * Expand Reliance's global refining footprint. * Increase its presence in the world's largest energy market. * Diversify refining operations beyond India. * Create new export opportunities. * Strengthen Reliance's position as a globally integrated energy company. Such an investment could further enhance the company's international profile and reinforce its leadership in the energy sector. Investors should await official confirmation. While the reported refinery project has generated considerable excitement, investors should approach the news with appropriate caution. A US$300 billion investment would rank among the largest private investment announcements globally and would likely require: * Regulatory approvals * Financing arrangements * Detailed project timelines * Commercial agreements * Formal disclosures Before assigning a long-term valuation impact, investors should wait for: * Official stock exchange filings by Reliance Industries. * Detailed information on investment size, project structure, funding, timelines, and expected returns. Until those details are available, the reported project should be viewed as an early-stage development rather than a confirmed financial commitment. Reliance Brands brings SKIMS to India. Another positive development is the partnership between Reliance Brands and SKIMS, the globally recognized shapewear and lifestyle brand co-founded by Kim Kardashian. The collaboration will introduce SKIMS products to the Indian market through Reliance's retail ecosystem. Why the partnership matters. The partnership strengthens Reliance Retail's position in India's premium fashion segment by: * Expanding its portfolio of internationally recognized brands. * Targeting the rapidly growing premium fashion and shapewear market. * Leveraging Reliance's omnichannel retail strategy across physical stores and digital platforms. * Catering to India's young and increasingly brand-conscious consumers. The addition of SKIMS further reinforces Reliance's strategy of bringing leading global lifestyle brands to India. Expanding premium brand portfolio. The SKIMS collaboration complements Reliance Brands' existing partnerships with several global luxury and premium brands, including: * Fenty Beauty * Fenty Skin * Valentino * Stella McCartney These partnerships continue to strengthen Reliance Retail's premium and luxury positioning in one of the world's fastest-growing consumer markets. Business impact. Energy business. If the reported refinery partnership progresses, it could: * Expand international refining capacity. * Increase export opportunities. * Improve geographical diversification. * Strengthen Reliance's global energy presence. However, the financial impact will depend on the project's final structure and execution. Retail business. The SKIMS partnership is expected to: * Expand Reliance Retail's premium fashion offerings. * Attract younger consumers. * Strengthen omnichannel retail capabilities. * Support long-term revenue growth in the lifestyle segment. Although positive, the financial contribution from a single retail partnership is likely to be relatively modest compared with Reliance Industries' overall earnings base. Why Reliance shares are rising. Several factors appear to be supporting the stock: * Positive sentiment surrounding the reported US refinery partnership. * Optimism over the SKIMS India launch. * Continued confidence in Reliance's diversified business model. * Strong long-term growth opportunities across energy, retail, telecom, and new energy. Together, these developments have improved investor sentiment toward the company. Risks investors should watch. Despite the positive news flow, investors should remain aware of potential risks. Refinery project uncertainty. The reported US refinery partnership is still at an early stage and requires official confirmation, regulatory approvals, financing, and execution. Execution challenges. Large overseas infrastructure projects often face: * Regulatory hurdles * Construction delays * Cost overruns * Financing challenges Commodity price volatility. Reliance's refining business remains sensitive to fluctuations in crude oil prices and refining margins. Limited earnings impact from retail partnerships. While premium brand collaborations enhance Reliance Retail's positioning, their near-term contribution to the company's consolidated earnings is relatively small. Investor outlook. Short-Term view. The recent announcements have improved market sentiment and could continue to support the stock in the near term. However, after a rally of more than 3%, some profit booking cannot be ruled out. Long-Term view. Reliance Industries continues to benefit from multiple growth engines, including: * Oil-to-Chemicals (O2C) * Reliance Retail * Jio Platforms * New Energy initiatives * International expansion opportunities This diversified business model remains one of the company's greatest strengths and provides resilience across economic cycles. Final verdict. Reliance Industries has received a positive boost from two important developments. The partnership between Reliance Brands and SKIMS strengthens the company's premium retail portfolio and aligns with India's growing demand for global lifestyle brands. Meanwhile, the reported US refinery partnership has the potential to become a strategically significant international expansion if it materializes. However, given the unusually large reported investment size, investors should wait for detailed official disclosures before incorporating its full impact into long-term valuations. Overall, Reliance continues to stand out as one of India's most diversified companies, with growth drivers spanning Oil-to-Chemicals, telecom, retail, new energy, and international expansion. While the recent rally reflects improving investor sentiment, long-term performance will ultimately depend on execution, financial discipline, and sustained earnings growth across its businesses. Disclaimer: The stocks and market-related information mentioned in this article are provided solely for informational and educational purposes. They should not be construed as investment advice or a recommendation to buy or sell any security. Investors are advised to conduct their own research and consult a qualified financial advisor before making investment decisions. Investments in the securities market are subject to market risks. Please read all offer documents carefully before investing Related Tags * #BusinessNews * #EnergySector * #FinanceNews * #InvestmentAnalysis * #JioPlatforms * #KimKardashian * #LongTermInvestment
Reliance Retail's luxury unit brings Kim Kardashian's SKIMS to India. * 06 Aug 2026 * Listen to Story Reliance Brands, the luxury retail arm of Reliance Retail, has partnered with Kim Kardashian's SKIMS to bring the shapewear brand to India, as global companies race to enter the country's burgeoning fashion and beauty markets. The firm, a unit of Mukesh Ambani-owned Reliance Industries, will operate the SKIMS brand across physical and digital channels, beginning with Delhi and Mumbai, the companies said on Wednesday. Indian beauty retailers are rushing to bring international brands to the country as Gen Z and millennial consumers, influenced by social media, gravitate to global beauty trends and celebrity-backed brands. Indian beauty and fashion retailer Nykaa also teamed up with pop singer Selena Gomez's Rare Beauty this year as well as Shiseido Group-owned NARS Cosmetics. The SKIMS partnership adds to Reliance Retail's growing foreign brand portfolio including singer Rihanna's Fenty Beauty and Fenty Skin, designer brands such as Stella McCartney, and Italian luxury house Valentino. SKIMS entry comes at a time when India's shapewear market is seeing robust growth with a mix of homegrown direct-to-consumer brands, including Underneat, and international labels vying for customers. Founded in 2019, SKIMS has been expanding its global retail footprint with recent store openings in London and Dubai, after raising $225 million in funding that valued the company at $5 billion.
Kim Kardashian's Skims launches in India via Reliance Brands deal. Skims, the shapewear brand founded by Kim Kardashian, has signed an exclusive agreement with Reliance Brands to launch the brand in India. The roll out will span physical and online channels, with the first Skims stores opening in Delhi and Mumbai, followed by a phased expansion into other cities. The move is part of Skims' wider international expansion and follows the recent opening of flagship stores in London and Dubai. Launches in Seoul and Hong Kong are also in the pipeline. Kardashian said: "We built Skims on the belief that everybody deserves to feel comfortable and confident in what they wear. The excitement we've seen from our community in India has been truly incredible, and we can't wait to welcome them in our stores for the very first time." Jens Grede, co-founder and chief executive of Skims, said: "Reliance Brands has an exceptional track record of building some of the world's leading fashion and lifestyle brands in India.We're excited to partner with their team as we introduce Skims to this important market and continue expanding our global retail footprint." Reliance currently operates over 1,855 doors across India, including standalone stores and shop-in-shops. In addition to building international brand partnerships, the company has invested in leading Indian designer labels and is also the owner of toy retailer Hamleys. Isha Ambani, director of Reliance Retail Ventures, said: "Skims has changed how the world thinks about shape, comfort and inclusivity, and it speaks directly to a new generation of Indian consumers who want fashion that is both aspirational and made for them. We are proud to introduce Skims to India and to build it here for the long term."
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Industries
Industrial & Manufacturing
Design
Consumer Goods
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$894M
Headquarters
Culver City, California
Founded
2018
Find jobs on Simplify and start your career today