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SHI International

IT solutions provider for hardware software

Senior Solutions Marketing Manager - Cybersecurity

Product MarketingConfirmed live in the last 24 hours
Full-timeRemote in USA

About the Job

Requirements

  • A completed Bachelor’s degree or relevant work experience is required.
  • At least 5 years of product, services, or solutions marketing experience, preferably at high-growth B2B SaaS, hardware, or IT services companies.
  • Experience in B2B marketing, with exposure to both enterprise and SMB businesses.
  • Ability to think strategically and develop comprehensive go-to-market plans.
  • Strong technical literacy, particularly in AI, with the ability to understand and simplify complex concepts for different audiences.
  • Proven ability to execute successful product launches that drive awareness and pipeline.
  • Strong ability to craft compelling messaging and positioning for technology products and services.
  • Excellent written and verbal communication skills, including crafting and presenting various content pieces.
  • Ability to work on multiple projects simultaneously while focusing the appropriate level of effort on each.
  • Demonstrated critical thinking and decision-making skills to navigate obstacles, propose solutions, and resolve issues.
  • Metrics-driven approach focused on driving incremental results.
  • Curiosity and empathy for customers and their challenges.
  • Position may require up to 25% travel.
  • Intermediate copywriting ability.
  • Intermediate ability to understand the audience and adapt communications accordingly.
  • Intermediate ability to create compelling messages that differentiate SHI from competitors.
  • Intermediate ability to generate high-quality content across digital formats.
  • Intermediate proficiency in the Microsoft 365 Suite.
  • Intermediate stakeholder management skills.
  • Intermediate time management and organizational skills.
  • Intermediate ability to manage a high-volume role and multiple projects simultaneously.
  • Intermediate ability to take ownership of assigned workload and projects and follow through to completion in a fast-paced environment.
  • Intermediate ability to work effectively within all levels of a large, distributed organization, internally and externally.

Responsibilities

  • Translate executive business goals, including pipeline, growth, and churn reduction, into performance-focused go-to-market plans.
  • Develop marketing strategies for business decision makers and technical audiences, including analysts, architects, CIOs, CTOs, and CISOs.
  • Partner with the cybersecurity practice to understand product strategy and roadmaps and distill differentiation and value into product positioning and messaging.
  • Partner closely with sales and enablement teams.
  • Roadmap SHI product and services priorities across launches, releases, content, campaigns, events, and sales initiatives.
  • Define customer-friendly solution narratives and positioning.
  • Differentiate SHI by defining its value proposition and connecting products and services into a unified customer story.
  • Create targeted solution playbooks with persona-specific content for customers and prospects.
  • Conduct market, competitive, and customer research on trends, market shifts, industry news and events, competitive threats, and unmet customer needs.
  • Translate market insights and analyst information into actionable recommendations.
  • Represent the voice of the customer to inform product development, solution packaging, and marketing strategies.
  • Work with creative teams to create marketing and sales assets, including messaging frameworks, return-on-investment stories, sales sheets, and battlecards.
  • Equip pre-sales and non-technical teams with messaging, use cases, and playbooks to position SHI solutions and outcomes.
  • Support advocacy programs through case studies and customer success stories.
  • Help achieve demand-generation goals by creating and executing campaigns that drive qualified marketing leads into the pipeline.
  • Partner with content and editorial teams to develop content, including blogs and reports, that resonates with IT and procurement buyers and guides them through the purchase journey.
  • Support cybersecurity thought leadership programs through owned and earned media initiatives.
  • Support analyst relations to enhance SHI’s cybersecurity position in the market.
  • Define and track key performance indicators to measure marketing initiatives and optimize strategies based on data and feedback.
  • Provide senior leadership with updates on key strategic initiatives and plans.

Desired Qualifications

  • Outstanding organizational skills to define and balance multiple projects with tight deadlines in a dynamic environment.
  • Collaborative approach and willingness to drive hands-on tactical execution.
  • Positive attitude, optimism, and willingness to keep learning.

About the Company

SHI International

IT solutions provider for hardware software

SHI International helps organizations manage technology by selecting, deploying, and managing IT across cybersecurity, cloud, and everyday hardware and software needs. It started in 1989 as a software reseller and pivoted in the early 2000s to include hardware after a large-scale laptop deployment, shaping it into a full-service IT provider. Today, it is a $16 billion global firm with over 7,000 employees and is the largest MWBE in the United States. The company grows through strategic acquisitions and focuses on emerging technologies such as generative AI and cybersecurity to expand its capabilities. Its goal is to deliver comprehensive IT solutions and services to customers while expanding its reach and staying close to evolving technology needs.

Company size
5,001-10,000
Company stage
Not listed
Total funding
Not listed
Headquarters
Franklin Township, NJ
Founded
1989

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