Experience Marketing Manager Wellbeing & Small Domestic Appliances

Job Description

Be part of something bigger. Decode the future.

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year. In 2025 Electrolux Group had sales of SEK 131 billion and employed 39,000 people around the world. For more information go to www.electroluxgroup.com. 
 
Join us in our exciting quest to build a future home!

The Experience Marketing Manager, as part of the Experience Marketing & Insights Team APAC, will be responsible for leading commercial projects of our consumer experiences within WB&SDA categories. Working closely with Regional Product Line WB&SDA, as well as the functional Marketing teams, and the Commercial Area teams, ensuring that our experiences reach the consumers with high impact and deliver commercial value through resonating benefits & propositions.

What you’ll do:

• Create insight-based Experience Value Propositions (EVPs) for APAC-specific launches and provide regional input for Global launches and experience development.
• Capture category needs and consumer insights specific to WB &SDA APAC and help develop consumer-centric and innovative experiences in alignment with the Regional Product Line vision, brand strategies, communication platforms, and sustainability targets.
• Work with Regional Product Line & Market Product Line teams (commercial), Global Product Line (innovation), R&D, and Design to ensure that Group-led range laddering is supported by strong, regionally relevant claims.
• Brief in & review Commercial Launch deliverables (the what) to ensure impactful and differentiated marketing assets and securing red thread within marketing launch toolbox for launches.
• Work cross-functionally to secure launch excellence towards target audiences.
• Work with Market Product Line and Consumer Marketing Activation teams to enable execution of competitive PACS launches delivering on our commercial objectives, in line with respective Master Marketing Plans of the markets.
• Ensure full alignment with Product Line and R&D on execution through joint checkpoints.
• Work with Legal to validate and approve Claims and provide feedback to Group EXM and Group Product Line (innovation).
• Support the Events team to ensure that our storytelling and experiences come alive at key events.
• Drive local partnership relations (ex with P&G) and ensure markets are following the agreed activations.

Qualifications:

• 5-7+ year’s professional experience in consumer-driven companies in either product, marketing, or business development functions with proven results, with international exposure.
• Experience in FMCG or Consumer Appliances is considered as a plus
• Experience in driving and analysing consumer insights
• Team player with strong communication skills
• Proven project management skills
• Ability to manage different stakeholders
• Fluent in English (oral & written) and Fluent / Working knowledge in Mandarin Chinese will be advantageous

Core Competencies:

• International. You enjoy to work in a truly global environment and you like to deliver in cross-functional teams;

• Strategic. You have demonstrated strategic thinking, have strong analytical skills and ability to see the big picture;

• Business acumen. You have a proven track record of displaying strong business understanding and you are able to evaluate risks/opportunities making skilled business decisions;

• Team player. You have exceptional collaboration skills, proven ability to form strong cross-functional relationships with varying business partners;

• Good listener and communicator. You have great communication skills and you have the ability to convince, influence and motivate others in a complex matrix organization;

• Self-starter. You are keen for new experience, responsibility and accountability. You are self-driven, problem-solver with a proven track record of delivering great results;

• Agile. You like working in a fast moving environment, being open to new opportunities and evolving priorities and flexible in the way you deliver against strict deadlines and dealing with ambiguity. You manage every shifting priorities;

• Energy. You are passionate about what you do and able to transmit that energy to your team. Challenges are there to be overcome!

Where you'll be:

You will be based in our regional office in Bangkok, Thailand.

Benefits Highlights:

• Flexibility of work hours with hybrid work arrangement
• Discounts on Electrolux products and services.
• Medical & Hospitalization coverage.

As part of Electrolux, we will continuously invest in you and your development. There are no barriers to where your career could take you.

Find out more:

• https://career.electroluxgroup.com/global/en

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