The Director of Demand Generation Marketing will plan, build, and run inbound and outbound marketing programs to drive and accelerate pipeline growth. You will help us to define, execute, measure, and refine a creative, compelling, and effective marketing revenue strategy for our growing enterprise services business. You will own delivery of pipeline through MQL, MQAs, and SQLs goals, and have responsibility for conversion rates into revenue. Reporting to the CRO, you’ll have direct reports from leaders of marketing demand generation managers, SDRs, customer expansion, and website development.
What you will do:
- Create and execute multi-channel demand generation strategies that are aligned to persona’s/audiences and our sales objectives to support pipeline and revenue goals
- You will have expertise in executing integrated ABX campaigns throughout the customer lifecycle
- Help construct and bring to life marketing programs, and successfully create and roll out highly targeted and broad demand generation programs that engage and advance interest across the prospect and customer lifecycle
- Be able to understand the minds of our buyers to partner with content creators to create authentic conversations and promotions that move them through the funnel and help speed up sales velocity
- Own objectives across the marketing funnel - Inquiry to SQL - track and optimize performance at each stage in the funnel and create a predictable demand generation engine. And continually optimize online and offline programs to ensure CAC is in line with ROI goals
- Collaborate with a variety of stakeholders - C-level, sales, marketing, technical consulting, and product marketing
- Always be strengthening best practices while evaluating the latest B2B marketing strategies, and marketing technologies, experimenting and optimizing different tactics, and consistently meet or exceed sales pipeline and revenue goals
- Analyze marketing program outcomes in detail, drawing insights and presenting results clearly to inform decision-making
- Understand lead scoring and enterprise B2B sales revenue lifecycle including MQLs, MQAs, and SQLs, and know marketing automation platforms (HubSpot) and CRM systems (SFDC) and be prepared to integrate with our BI solution (future)
- Lead, nurture, and develop a team of marketing program managers
- Build high-performance team
- Be responsible for the budget and report on key performance metrics aligned with ROI goals
Requirements:
- Experience in a demand generation leadership role, preferably in the B2B enterprise software space or a complex technical market with longer sales cycles
- Excellent understanding of how to analyze and optimize conversion rates across the sales and marketing funnel
- Technology skills in marketing technology and automation systems
- Demonstrable success delivering earned (SEO/SEM, website, email), paid (PPC, event sponsorships, social), and owned channels (web, webinar, podcast) demand generation programs
- Direct experience managing an SDR team or proven success in working closely with SDR teams
- Data acquisition and management knowledge to support lead nurturing and outbound programs
- Highly quantitative with a very strong understanding of data
- A desire to work both at a strategic level and tactically on projects and campaigns
- Excellent decision-making skills in regard to allocating marketing spend
- Self-motivated and results-driven
- Degree educated
Benefits:
- Fun, fast-paced, professional and collaborative environment
- Growth-stage company with many opportunities for advancement
- Medical, dental, and vision insurance
- 401(k) retirement plan with company contribution
- Generous and flexible take what you need vacation policy
- 100% remote, work-from-home company
About ModSquad:
ModSquad has been reinventing the Customer Experience Services industry since 2007. Top brands around the globe turn to us for customer support, content moderation, trust and safety, community management, and social media services. We work with startups and Fortune 500 companies and everything in between. Our client list includes Spotify, VSCO, Vimeo, Tourism Ireland, and a ton of other companies we aren’t at liberty to talk about. We support over 50 languages in more than 90 countries. We’re primarily a remote company so you’ve already seen our/your office. If you want to work with great people on cool projects for amazing brands, you’ve come to the right place.
ModSquad is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy), gender, national origin, ancestry, age, physical or mental disability, military status, status as a veteran or disabled veteran, sexual orientation, gender identity or expression, marital or family status, genetic information, medical condition, or any other basis protected by applicable federal, state, or local law, ordinance, or regulation.
Individual base pay or rate depends on various factors, in addition to primary work location, such as complexity and responsibility of role, job or contract duties/requirements, and relevant experience and skills. Although we have opportunities across the globe, this advertisement, unless otherwise specified, excludes individuals residing in California, Colorado, New York, and Washington at this time.
