Marketing Specialist

Position: Marketing Specialist
Location: Westlake, Texas (In-Person)

Who we are:
Solera is a global leader in data and software services that strives to transform every touchpoint of the vehicle lifecycle into a connected digital experience. In addition, we provide products and services to protect life’s other most important assets: our homes and digital identities. Today, Solera processes over 300 million digital transactions annually for approximately 280,000 partners and customers in more than 120 countries. Our 6,500 team members foster an uncommon, innovative culture and are dedicated to successfully bringing the future to bear today through cognitive answers, insights, algorithms and automation.  For more information, please visit solera.com.

About the Role:
Solera is seeking a strategic, experienced, and execution-focused Marketing Specialist to lead campaign execution, content creation, & lead generation for it's North American Business. This role works closely with the Marketing Director and other cross-functional teams (inc. Sales, Product, Enablement/RevOps) to build high-impact marketing programs and effective tactics that resonate with specific automotive stakeholders to manage and grow existing book of business and deliver measurable outcomes.

To succeed in this role, you must have a passion for driving growth, increasing brand awareness, and generating high-quality B2B leads within the automotive dealership industry. You must also have a proven track record and expertise in lead generation channels such as email marketing, in-product advertising, paid media, website optimization, copywriting, publishing partnerships, and sales enablement.

What You’ll Bring:

• 5+ years of B2B marketing experience, with a strong focus on content, lead generation, and sales enablement.

• Candidates with automotive softwareexperience a plus (though not required)

• Proven ability to execute performance marketing campaigns across email, paid media, in-product advertising, and website optimization.

• Experience managing marketing budgets, optimizingspend based on ROI-driven activities.

• Strong analytical mindset, with a track record of measuring, optimizing, and improving marketing KPIs.

• Ability to collaborate cross-functionally in a fast-paced, matrixed organization.

• Hands-on experience in sales enablement, account-based marketing (ABM).

• Strong project management skills, capable of managing multiple initiatives simultaneously, and pivoting when necessary.

• Willingness to travel occasionally for industry events, company meetings, and partner engagements.

Key Responsibilities:

Campaign Execution & Performance Marketing

• Develop, execute, and optimize multi-channel marketing campaigns (paid, owned, earned) to drive awareness, lead generation, and demand for Solera’s extensive Dealer Solutions portfolio.

• Use data, A/B testing, and analytics to refine messaging, creative, and targeting for maximum campaign effectiveness and ROI.

• Own campaign performance end to end, including KPI development, tracking, reporting, and optimization.

• Work with internal stakeholders, including Marketing Operations, to ensure timely execution and tracking of all channel campaigns, including email, direct, demand gen, events, and more.

Go-to-Market Partnership:

• Serve as the operational arm of the Marketing Director, ensuring that go-to-market strategies are translated into high-performing marketing plans.

• Translate product and solution messaging into clear campaign briefs and sales enablement tool.

• Support product launches and major initiatives with strategic marketing execution aligned to business goals and target audience needs.

Content Development & Sales Enablement:

• Partner with Sales and Product teams to develop compelling marketing materials including emails, landing pages, case studies, webinars, and digital content aligned to the dealer buyer journey.

• Create tools such as blogs, pitch decks, ad-email-and social copy,  value-driven one-pagers, and playbooks that help the sales team communicate clear business value.

Dealer & Market Insights:

• Stay connected to the challenges and priorities of the target audience to ensure campaign relevance and resonance.

• Support voice-of-customer interviews and other similar social proof initiatives to extract insights and build authority with our primary audience.

Cross-Functional Collaboration & Project Management:

• Work closely with demand gen, analytics, creative, and marketing operations teams to manage timelines, asset delivery, and campaign reporting.

• Serve as the key marketing liaison to regional dealer sales teams, creating feedback loops and coordinating field-level activation plans.

Why Join Us?

This is a high-impact role where you will shape the future of vehicle technology marketing at Solera, driving engagement and growth for industry-leading vehicle management solutions. If you are a strategic marketer who excels at executing and bringing marketing strategies to life, and want to put your career on a path for advancement and growth– we’d love to hear from you!

It is impossible to list every requirement for, or responsibility of, any position.  Similarly, we cannot identify all the skills a position may require since job responsibilities and the Company’s needs may change over time.  Therefore, the above job description is not comprehensive or exhaustive.   The Company reserves the right to adjust, add to or eliminate any aspect of the above description.  The Company also retains the right to require all employees to undertake additional or different job responsibilities when necessary to meet business needs.