Full-Time

Lead Data Scientist

Personalization Analytics

Posted on 10/15/2024

Movable Ink

Movable Ink

501-1,000 employees

Personalized marketing content creation platform

No salary listed

Senior

Toronto, ON, Canada

Category
Data Science
Data & Analytics
Required Skills
Python
Data Science
SQL
Looker
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 5+ years of industry experience owning reporting and analytics required to operate a machine-learning system
  • Solid foundations in statistics and online controlled experiments (a/b testing), including advanced measurement techniques such as Causal Inference or model-based variance reduction (e.g. ANCOVA, CUPED)
  • High comfort level with SQL, reporting tools such as Looker/Google Sheets, and some programming skill (e.g. in Python) to be able to reason about logic in code
  • Intuitive understanding of machine learning models and systems
  • You enjoy helping others find pragmatic solutions to the daily challenges they face and have the ability to abstract from these challenges and identify process, training, and technical improvements we can make
  • Ability to collaborate and drive projects that involve multiple teams
  • A desire to always be learning and contributing to a collaborative environment
Responsibilities
  • Run a/b tests for our DaVinci personalization product and own the reporting for their business outcomes - you will serve as our resident expert for a/b testing, work with advanced techniques for variance reduction, and influence metrics and test success criteria
  • Determine and conduct deep dives as necessary to understand the behavior of our recommender models and to identify opportunities for improving our system – this includes both correlational and causal analysis
  • Help customer-facing teams and our clients resolve issues that come up during tests and answer questions about how to optimize setups - you will own a ticket queue and the process for resolving issues, ensuring resolution happens within an SLA
  • Help determine BI tooling needs to make testing, reporting, and analytics lower lift, and partner with engineers and client-facing teams to make improvements
  • Help design documentation and other materials for educating adjacent teams on our recommender system behavior and self-serve insights generation

Movable Ink helps businesses create personalized marketing content by providing a platform that integrates with popular marketing technologies. Their software allows marketers to generate customized content, enhancing customer engagement and effectiveness in digital marketing. Unlike competitors, Movable Ink focuses on creativity and personalization, helping clients stand out in a crowded marketplace. The company's goal is to empower marketers to maximize their existing technology investments and achieve success in their marketing efforts.

Company Size

501-1,000

Company Stage

Series D

Total Funding

$97.3M

Headquarters

New York City, New York

Founded

2010

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI personalization boosts Movable Ink's market potential and client base.
  • Partnerships with major brands like Motorpoint and Adobe enhance Movable Ink's industry credibility.
  • Expansion into new office space indicates strong growth and operational scaling.

What critics are saying

  • Emerging AI personalization platforms could challenge Movable Ink's market position.
  • Data privacy regulations may limit Movable Ink's data collection capabilities.
  • Economic downturns could reduce client marketing budgets, impacting subscription revenue.

What makes Movable Ink unique

  • Movable Ink offers AI-driven personalization, enhancing customer engagement with tailored content.
  • The platform integrates seamlessly with existing marketing technologies, maximizing clients' tech investments.
  • Movable Ink's Da Vinci AI suite provides unique insights and precision in marketing personalization.

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Benefits

Stock Options

Performance Bonus

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-1%
PR Newswire
Mar 25th, 2025
Motorpoint Selects Movable Ink As Marketing Personalisation Engine

LONDON, March 25, 2025 /PRNewswire/ -- Movable Ink, the AI-powered content personalisation platform, announced today its partnership with Motorpoint , the UK's leading independent retailer of nearly-new and used cars, renowned for transforming the car-buying experience through innovation and customer-centric service.This collaboration aims to enhance and personalise Motorpoint's digital engagement strategies, ensuring customers receive relevant, timely, and highly tailored content. With Movable Ink's technology, Motorpoint will send tailored data-driven communications featuring individualised vehicle recommendations and updates based on each customer's browsing and purchase history, driving deeper engagement."At Motorpoint, we are committed to delivering a seamless, digital-first car-buying experience," said Lorreine Chittenden, Motorpoint's Head of eCRM. "Movable Ink's personalisation capabilities allow us to create more engaging, relevant, and customer-centric communications, ensuring our customers find the right car at the right time, tailored to their needs."Movable Ink powers revenue-generating campaigns for some of the world's largest brands. With a shared passion for innovation and hyper-personalisation, the partnership with Motorpoint marks another significant milestone in Movable Ink's continued expansion across the region."We are excited to partner with Motorpoint, a brand that shares our commitment to exceptional personalised experiences," said Matt Lyon, Vice President of Sales, EMEA at Movable Ink. "By leveraging our technology, Motorpoint will enhance its customer journey, providing dynamic, data-driven experiences that make car buying more intuitive and engaging."About Movable InkMovable Ink personalises every customer engagement through automation and artificial intelligence. The world's most innovative brands rely on Movable Ink to maximise revenue, simplify workflow and achieve the optimal customer experience

AM Online
Mar 25th, 2025
Motorpoint partners with Movable Ink for AI engagement tech

Motorpoint partners with Movable Ink for AI engagement tech.

Valley Times-News
Mar 25th, 2025
Motorpoint Selects Movable Ink as Marketing Personalisation Engine

Motorpoint selects Movable Ink as marketing personalisation engine.

Colorado Golf Association
Jan 20th, 2025
A Matter of Timing

When it comes to the Colorado(/Denver) Golf Expo, what has been a February Fixture is now Movable to March.

MarTech View
Oct 14th, 2024
Movable Ink Integrates with Adobe for Better Personalization

Movable Ink integrates with Adobe for better personalization.

INACTIVE