Full-Time

Lead Data Scientist

Personalization Analytics

Confirmed live in the last 24 hours

Movable Ink

Movable Ink

501-1,000 employees

Personalized marketing content creation platform

Consumer Software
Education

Senior

Toronto, ON, Canada

Category
Data Science
Data & Analytics
Required Skills
Python
Data Science
SQL
Looker
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 5+ years of industry experience owning reporting and analytics required to operate a machine-learning system
  • Solid foundations in statistics and online controlled experiments (a/b testing), including advanced measurement techniques such as Causal Inference or model-based variance reduction (e.g. ANCOVA, CUPED)
  • High comfort level with SQL, reporting tools such as Looker/Google Sheets, and some programming skill (e.g. in Python) to be able to reason about logic in code
  • Intuitive understanding of machine learning models and systems
  • You enjoy helping others find pragmatic solutions to the daily challenges they face and have the ability to abstract from these challenges and identify process, training, and technical improvements we can make
  • Ability to collaborate and drive projects that involve multiple teams
  • A desire to always be learning and contributing to a collaborative environment
Responsibilities
  • Run a/b tests for our DaVinci personalization product and own the reporting for their business outcomes - you will serve as our resident expert for a/b testing, work with advanced techniques for variance reduction, and influence metrics and test success criteria
  • Determine and conduct deep dives as necessary to understand the behavior of our recommender models and to identify opportunities for improving our system – this includes both correlational and causal analysis
  • Help customer-facing teams and our clients resolve issues that come up during tests and answer questions about how to optimize setups - you will own a ticket queue and the process for resolving issues, ensuring resolution happens within an SLA
  • Help determine BI tooling needs to make testing, reporting, and analytics lower lift, and partner with engineers and client-facing teams to make improvements
  • Help design documentation and other materials for educating adjacent teams on our recommender system behavior and self-serve insights generation

Movable Ink helps businesses create personalized marketing content for their digital marketing strategies. Their platform integrates with popular marketing technologies, allowing users to leverage existing tools to generate customized content for their audiences. The software solutions offered enable marketers to create engaging experiences, and the "Integrations Exchange" provides a collection of trusted technologies that work seamlessly with Movable Ink's platform. This integration helps marketers maximize the value of their current technology investments. Movable Ink generates revenue through subscriptions to its platform and offers workshops and reports to support clients in their marketing efforts. Their clients range from small businesses to large enterprises, all seeking to stand out in a competitive digital marketplace by delivering personalized marketing messages. The company's goal is to empower marketers to amplify their voice and engage their customers effectively.

Company Stage

Series D

Total Funding

$94.6M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

4%

1 year growth

11%

2 year growth

3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Movable Ink's continuous innovation, including the expansion of AI-driven solutions and Universal Data Activation capabilities, positions it as a leader in personalized marketing.
  • Strategic partnerships with major brands like HolidayCheck and Tuckernuck demonstrate Movable Ink's ability to deliver significant value and drive revenue for its clients.
  • The company's robust integration ecosystem, including partnerships with Salesforce, Klaviyo, and other leading martech vendors, enhances its platform's versatility and appeal to a broad range of businesses.

What critics are saying

  • The highly competitive digital marketing landscape requires Movable Ink to continuously innovate to maintain its market position.
  • Dependence on third-party integrations means any changes or disruptions in partner platforms could impact Movable Ink's service delivery.

What makes Movable Ink unique

  • Movable Ink's platform integrates seamlessly with widely used marketing technologies, allowing businesses to leverage their existing tools for personalized content creation, unlike competitors who may require complete overhauls of existing systems.
  • The company's AI-powered personalization solutions, such as Da Vinci's Creative IQ, Messaging IQ, and Performance IQ, offer advanced content curation and predictive capabilities that set it apart from traditional marketing platforms.
  • Movable Ink's focus on hyper-personalization and real-time content generation through integrations with major platforms like Salesforce and Adobe Experience Platform provides a unique edge in the crowded digital marketing space.

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