Full-Time

Lead Data Scientist

Personalization Analytics

Posted on 10/15/2024

Movable Ink

Movable Ink

501-1,000 employees

Personalized marketing content creation platform

Consumer Software
Enterprise Software

Senior

Toronto, ON, Canada

Category
Data Science
Data & Analytics
Required Skills
Python
Data Science
SQL
Looker
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 5+ years of industry experience owning reporting and analytics required to operate a machine-learning system
  • Solid foundations in statistics and online controlled experiments (a/b testing), including advanced measurement techniques such as Causal Inference or model-based variance reduction (e.g. ANCOVA, CUPED)
  • High comfort level with SQL, reporting tools such as Looker/Google Sheets, and some programming skill (e.g. in Python) to be able to reason about logic in code
  • Intuitive understanding of machine learning models and systems
  • You enjoy helping others find pragmatic solutions to the daily challenges they face and have the ability to abstract from these challenges and identify process, training, and technical improvements we can make
  • Ability to collaborate and drive projects that involve multiple teams
  • A desire to always be learning and contributing to a collaborative environment
Responsibilities
  • Run a/b tests for our DaVinci personalization product and own the reporting for their business outcomes - you will serve as our resident expert for a/b testing, work with advanced techniques for variance reduction, and influence metrics and test success criteria
  • Determine and conduct deep dives as necessary to understand the behavior of our recommender models and to identify opportunities for improving our system – this includes both correlational and causal analysis
  • Help customer-facing teams and our clients resolve issues that come up during tests and answer questions about how to optimize setups - you will own a ticket queue and the process for resolving issues, ensuring resolution happens within an SLA
  • Help determine BI tooling needs to make testing, reporting, and analytics lower lift, and partner with engineers and client-facing teams to make improvements
  • Help design documentation and other materials for educating adjacent teams on our recommender system behavior and self-serve insights generation

Movable Ink helps businesses create personalized marketing content for their digital marketing strategies. Their platform integrates with popular marketing technologies, allowing companies to use their existing tools to generate customized content for their audiences. The platform includes an "Integrations Exchange," which connects with various marketing technologies to enhance the effectiveness of marketing efforts. Movable Ink operates on a subscription model, where clients pay for access to the software and its integrations. They also offer workshops and reports to support clients in their marketing endeavors. The company serves a diverse range of clients, from small businesses to large enterprises, focusing on creativity and personalization to help them stand out in a competitive digital marketplace. Movable Ink's goal is to empower marketers to deliver engaging and personalized experiences that capture the attention of their target audiences.

Company Stage

Series D

Total Funding

$94.6M

Headquarters

New York City, New York

Founded

2010

Growth & Insights
Headcount

6 month growth

0%

1 year growth

3%

2 year growth

-1%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven personalization boosts Movable Ink's market potential.
  • Recent partnerships with Adobe and Salesforce enhance platform capabilities.
  • Expansion in eCommerce increases need for Movable Ink's personalized solutions.

What critics are saying

  • Increased competition from AI-driven personalization platforms threatens market share.
  • New York City office expansion may lead to higher operational costs.
  • Dependence on major platforms like Adobe and Salesforce poses partnership risks.

What makes Movable Ink unique

  • Movable Ink excels in AI-driven personalized marketing content creation.
  • The platform integrates seamlessly with major CRM systems like Salesforce and Adobe.
  • Movable Ink's Universal Data Activation allows data integration from any source.

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Benefits

Stock Options

Performance Bonus

INACTIVE