B2C Account Manager - Media Relations, Tech PR

Job Description

We are currently looking for a B2C Account Manager with 4 to 5 years of professional experience ideally in the Consumer Tech industry (or tech-enabled lifestyle sectors) and at least 1 year of experience managing a team. You will be trusted to manage a team of junior members, while keeping multiple workstreams and client priorities on track. You will play a key role in providing proactive client support and visibility on ongoing activities, while ensuring high-quality execution across accounts.

In your day-to-day role, you will put forward your consulting skills and advise on:

• the smartest strategy to implement
• the strongest messages to share
• the emerging and most relevant trends to investigate
• the best audiences to target
• the most relevant channels to convey the key messages
• the most efficient way to create, maintain and nurture relationships with key editors and stakeholders

Your interest in consumer and tech-enabled lifestyle trends, your strong knowledge of consumer and lifestyle media, as well as your existing and ever-developing network of journalists and influencers, will be key assets in becoming one of your clients’ most trusted advisors.

The core tasks you would be trusted with include:

• Account team management & activity planning
• Client relationship management
• Media relations across lifestyle, general interest and tech media in Germany
• Event management, including planning, coordination and execution
• Content creation (text), localisation, proofreading and distribution
• Tactical strategy on PR programmes and integrated comms
• Media and trends monitoring
• Experience in influencer marketing is a plus, but not a must.
• Budget tracking
• Reporting
• Support on new business activities (helping the agency win new clients)

Qualifications

Are you the ideal match for us?

You just might be if:

• You have extensive and proven experience in and an established network across consumer and lifestyle PR, ideally with exposure to Consumer Tech or tech-enabled lifestyle topics
• You have strong organisational and project management skills, an eye for detail and are comfortable managing multiple workstreams simultaneously
• You are highly responsive, accountable and proactive, keeping clients and internal teams informed about ongoing activities, progress and next steps
• You are results-oriented and actively seek solutions to not only achieve the specified goals, but ideally exceed them
• You have already managed a client team
• You have strong event management experience and enjoy taking ownership of projects from planning through to execution
• An existing network in tech, local and Swiss media is a plus, but not a must
• Influencer marketing skills are a plus, but not a must
• You are curious by nature, ask a lot of questions and like to stay connected to the news
• You have worked or want to work in an international environment.
  You are very comfortable interacting in English at a professional level (both written and spoken - C1 or above) and you have also the highest mastery of the German language (both written and spoken - C1 or above)
• You enjoy working with a team
• You understand that treating people with respect at all times is mandatory

Additional Information

 Are we the ideal match for you?

We just might be if you are looking for:

• Expert clients looking for real partnership and advice
• A work environment focusing on tech-enabled lifestyle topics
• A flexible way to approach your professional life in terms of location, time & career path through our Thoughtful Working philosophy
• Possibilities to interact with your colleagues at an international level, both online and onsite through various initiatives: trainings, agency meetings…

Please apply by submitting your CV in English and/or in German. Only share a cover letter if you are convinced it will make a difference.

Hotwire is an equal opportunity employer. We are committed to fostering an inclusive, equitable, and respectful workplace where everyone can be limitless. We welcome applications from all backgrounds and do not discriminate on the basis of race, gender, disability, age, sexual orientation, religion, or any other protected characteristic. In line with UK employment law and our global DEIB values, we actively promote fair treatment and equal access to opportunities for all.