Head of Culture & Experience

Overview

Shape the Story: Director of Culture & Experience at the New Outbound Sedona

Outbound Sedona is not just a hotel; it’s an immersive, adventure-driven elevated experience rooted in one of the world’s most stunning landscapes. Currently undergoing a thoughtfully curated re-design and slated to open Spring 2026, we are preparing to redefine hospitality in Sedona—through storytelling, connection, and a truly place-inspired guest experience.

We are searching for a Head of Culture & Experience—a visionary marketer, community connector, and experiential creator—who will bring the Outbound brand to life at the property level. This is a marketing-forward leadership role designed for someone who thrives in pre-opening environments, builds authentic partnerships, and knows how to shape a brand from the inside out.

Position Summary

The Director of Culture & Experience leads all property-level marketing strategy, content creation, and community engagement initiatives for Outbound Sedona. This role also oversees on-property programming that authentically immerses guests in the spirit of Sedona. The position reports directly to the General Manager with a dotted-line partnership to CoralTree Hospitality’s Brand & Marketing team, ensuring alignment across digital, experiential, and community-driven initiatives.

Responsibilities

Marketing Leadership & Strategy

• Develop and execute the property’s marketing plan including digital channels, brand storytelling, advertising needs, and local partnerships.

• Lead all content development including website updates, email campaigns, and social media collaborations.

• Manage relationships with media partners, influencers, photographers, videographers, and the Sedona Chamber/DMO.

• Ensure all digital and print collateral reflects Outbound’s personality and brand standards.

• Use analytics to evaluate marketing performance and adjust strategies based on engagement, demand patterns, and KPIs.

• Partner with CoralTree’s Brand & Marketing team on larger campaigns, creative needs, brand initiatives, and messaging consistency.

Cultural Programming & Guest Experience

• Create, plan, and execute on-property events, signature programming, and seasonal activations that reflect the Outbound ethos of nature, adventure, and community.

• Build and nurture relationships with local guides, artisans, makers, wellness practitioners, and small businesses to deliver authentic guest experiences.

• Support experiential sales efforts by curating cultural touchpoints that enhance group and leisure stays.

• Work alongside Operations teams to ensure seamless implementation of events, activations, and guest-facing experiences.

Storytelling & Content Creation

• Capture photography and short-form video content that showcases the resort, activities, and Sedona lifestyle.

• Write compelling copy for digital platforms, print collateral, and campaigns that highlight the property’s unique culture.

• Act as the on-property brand ambassador, championing consistency across all touchpoints and ensuring every message conveys the Outbound Sedona voice.

Community & Brand Engagement

• Represent Outbound Sedona within the local community through partnership development, networking, and event participation.

• Support familiarization trips, media visits, adventure collaborations, and influencer stays.

• Participate in local tourism events, business networking functions, and community activities that elevate Outbound Sedona’s visibility.

Operational Collaboration & Reporting

• Participate in weekly leadership, commercial, and pre-opening strategy meetings.

• Assist with marketing reporting, KPI tracking, and quarterly updates.

• Communicate market insights, trend shifts, and partnership opportunities to the General Manager and CoralTree Marketing leaders.

• Support operational readiness during the pre-opening phase including photography needs, brand rollout, signage, and event preparation.

Qualifications

• Bachelor’s degree in Marketing, Communications, Hospitality, or a related field preferred.

• 5–7 years of experience in hospitality marketing, lifestyle branding, community engagement, or cultural programming.

• Strong digital marketing skills with experience in content creation, social media strategy, and marketing campaigns.

• Proven ability to create events, activations, or partnerships that enhance guest experience and strengthen community ties.

• Excellent storytelling, communication, and visual-content skills.

• Highly organized, flexible, and comfortable navigating a fast-paced pre-opening environment.

• Experience working in resort, adventure, outdoor, or lifestyle-driven hospitality is a plus.

• Local market knowledge or a strong curiosity for Sedona’s culture, landscape, and creative community.

Work Environment

• Full-time, on-site role at Outbound Sedona or within the Arizona market.

• Requires local travel for partnerships, content capture, and community events.

• Must be comfortable walking the property, attending outdoor activities, and supporting event setups.

As a valued member of the CoralTree team, you’ll receive a comprehensive benefits package including:

• Team member free room night program for stays within the CoralTree portfolio

• Group medical, dental, vision, life, and disability benefits

• Participation in a pre-tax flexible benefit plan for healthcare and dependent care

• Employee assistance program

• Paid time off/sick time

• Participation in a 401(k) plan with a company match