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Schneider Electric

Global energy management and automation provider

Digital Marketing Specialist - Paid Media

Performance & Paid MarketingPosted on Nov 11
Full-timeBarcelona, SpainNo salary listedIn-person

About the Job

Requirements

  • Four to six years of experience in paid media, performance marketing, digital acquisition, or a related field, including experience working with agencies or managing campaigns directly.
  • Working knowledge of paid search and paid social platforms, particularly Google Ads and LinkedIn Campaign Manager; experience with other channels is welcome.
  • Ability to brief agency partners, assess recommendations, review campaign performance, and communicate clear next steps.
  • Understanding of how paid media connects with marketing technology, including audience management, lead capture, campaign tracking, and follow-up journeys.
  • Experience using campaign data to recommend optimizations, with familiarity in budget pacing and structured testing.
  • Strong project-management and communication skills, with the ability to work across global and regional teams.
  • Curiosity about artificial intelligence, automation, and changing digital-discovery behaviors.

Responsibilities

  • Translate business objectives into campaign briefs, audience recommendations, channel plans, and measurement approaches.
  • Brief agency partners, review media plans and campaign setups, manage timelines, and follow through on optimizations to keep execution aligned with business goals.
  • Partner with marketing-operations and analytics teams to align audiences, landing pages, lead capture, follow-up journeys, and measurement before campaigns launch.
  • Review targeting, messaging, tracking, and spend pacing against campaign objectives and brand standards.
  • Analyze results across the campaign journey, identify opportunities and issues, and recommend changes to improve engagement, lead quality, and measurable business outcomes.
  • Recommend and evaluate tests across audiences, creative, messaging, channels, and landing pages; document and share what works.
  • Work with global teams, regions, and the wider marketing community to align campaigns, share insights, and adapt plans to market needs.

Desired Qualifications

  • Hands-on marketing-automation experience.
  • Experience marketing complex B2B solutions.

About the Company

Schneider Electric

Global energy management and automation provider

Schneider Electric is a global specialist in energy management and automation. It helps homes, businesses, and industries run electricity more efficiently by selling electrical products, automation hardware, software, and related services. Its offerings cover electrification, automation, and digitization, and solutions connect devices, collect data, and control systems to optimize energy use in smart industries, resilient infrastructure, and data centers. The company distinguishes itself with a broad, end-to-end portfolio and a worldwide presence in over 100 countries, combining hardware, software, and services to address sustainability and reliability. Its goal is to help people and organizations use energy more efficiently, reduce environmental impact, and improve uptime and reliability.

Company size
10,001+
Company stage
IPO
Headquarters
Rueil-Malmaison, France
Founded
1836

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