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TEGNA

Local news broadcaster with multiple stations

Account Executive

Account ExecutiveConfirmed live in the last 24 hours
Full-timeTyler, TX, USAIn-person

About the Job

Requirements

  • 3–5+ years of media, digital, or advertising sales experience, with a proven record of meeting or exceeding revenue targets in a competitive market.
  • Ability to prospect, open new business, and build a self-sustaining pipeline.
  • Command of broadcast television, streaming and connected-TV, programmatic, digital video, display, social, and content media.
  • Experience selling to business owners and/or agencies and leading strategic pitches.
  • Ability to negotiate, present, and build client relationships.
  • Ability to turn data and analytics into a clear return-on-investment story for clients.
  • Proficiency with customer relationship management software and Microsoft Office; familiarity with Google Analytics, demand-side platforms, supply-side platforms, and ad-management tools is a plus.
  • Valid driver's license and ability to travel locally to meet clients and partners as needed.

Responsibilities

  • Build and maintain a pipeline of local and regional advertisers, connect with decision-makers, and create opportunities across broadcast television, Premion streaming and connected-TV, and digital.
  • Uncover client business goals, assess the market and competitive landscape, and develop tailored multi-platform solutions tied to measurable outcomes.
  • Own the full sales cycle by prospecting, qualifying, presenting, negotiating, and closing business while meeting activity and revenue targets.
  • Develop long-term account partnerships, expand accounts through upselling and cross-selling across the portfolio, and support renewals and account growth.
  • Build data-driven proposals showing how broadcast reach and connected-TV targeting combine to deliver return on investment.
  • Manage the sales pipeline, forecast accurately, keep deals progressing in customer relationship management systems, and partner with account, creative, and product teams to deliver effective campaigns and retain clients.

Desired Qualifications

  • Familiarity with Google Analytics, demand-side platforms, supply-side platforms, and ad-management tools.

About the Company

TEGNA

Local news broadcaster with multiple stations

TEGNA provides local news and advertising services. It operates 64 TV stations across 51 U.S. markets and distributes content via web, mobile apps, streaming, and traditional TV. Each station offers live and on-demand news, weather, and sports through Roku and Amazon Fire TV apps. TEGNA produces trusted news content and civic stories, while supporting local businesses with advertising solutions across television, digital, and OTT through Premion. The company differentiates itself by owning top network affiliates in major markets, operating multicast networks (True Crime Network, Twist, Quest), and offering cross-platform local news and targeted advertising to reach local audiences. Its goal is to help communities thrive by delivering truthful reporting and providing sustainable, community-focused media services.

Company size
1,001-5,000
Company stage
IPO
Headquarters
McLean, VA
Founded
2017

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