Full-Time

Advertiser Solutions Engineer

Posted on 9/6/2024

Taboola

Taboola

1,001-5,000 employees

Content discovery and native advertising platform

Data & Analytics
Consumer Software

Mid

New York, NY, USA

Category
Solution Engineering
Sales & Solution Engineering
Required Skills
JavaScript
Wordpress
SQL
HTML/CSS
Google Analytics
Requirements
  • 3+ years of experience in technical solutions or technical support roles
  • Experience working experience with SQL, Google Analytics, JavaScript, CSS/HTML, APIs and Mobile SDKs
  • Experience with the ecosystem of ad networks, DSPs, audience targeting and technology, online measurement, ad operations and ad buying
  • Experience strategically assessing and achieving client success via sales techniques, including effective questioning, objection handling, and competitive selling
  • Strong customer service skills and demonstrated ability to build effective relationships
  • Excellent written and verbal communication skills, and ability to translate technical investigations and analysis into actions for non-technical stakeholders
  • Experience in tracking implementation methods (e.g., Shopify, WordPress, DCM)
  • Experience with pixel implementation on customers’ websites
  • Familiarity with Google Tag Manager and mobile measurement partners (e.g., Appsflyer, Adjust, Kochava, Branch)
Responsibilities
  • Own responsibility for end-to-end technical onboarding processes, Taboola pixel implementation, conversion tracking, performance and health analysis.
  • Perform technical troubleshooting to identify and proactively solve issues.
  • Perform end-to-end campaign performance analysis and provide delivery and optimization recommendations to cross-functional stakeholders and clients to increase revenue and KPI attainment.
  • Design methodologies and tools to improve customer service and troubleshooting ability.
  • Build an in-depth knowledge of Taboola advertising products, and how they can be used to meet a wide range of marketing objectives.

Taboola specializes in digital advertising, focusing on content discovery and native advertising. It operates a content recommendation platform that uses algorithms to suggest articles, videos, and other content to users based on their browsing habits. This platform is integrated into publishers' websites, allowing them to earn revenue by displaying sponsored content recommendations. Advertisers pay Taboola on a cost-per-click basis, meaning they are charged each time a user clicks on their content. Additionally, Taboola provides data analytics services, such as Taboola Trends, which help advertisers understand image and keyword trends to improve their content's performance. Unlike many competitors, Taboola has a global presence and serves a wide variety of categories, including news, entertainment, health, and finance. The company's goal is to enhance user engagement and drive traffic for its clients.

Company Stage

IPO

Total Funding

$432.9M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

1%

1 year growth

6%

2 year growth

12%
Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization can enhance user engagement and click-through rates.
  • 5G technology boosts mobile content consumption, benefiting Taboola's mobile offerings.
  • First-party data importance allows Taboola to enhance its data analytics services.

What critics are saying

  • Ad-blockers threaten Taboola's revenue model reliant on ad impressions and clicks.
  • Privacy-focused regulations limit Taboola's ability to track user behavior.
  • Competition from platforms like Outbrain could impact Taboola's market share.

What makes Taboola unique

  • Taboola's AI assistant, Abby, simplifies campaign management for advertisers.
  • Partnership with Apple enhances Taboola's presence in native advertising on major platforms.
  • Taboola for Audience boosts publisher traffic by over 10% using AI technology.

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Benefits

Child Care - Child Care Benefits, Family Medical Leave, Flexible Work Schedule, Generous Parental Leave, Return-to-work program post parental leave

Health Insurance & Wellness - Dental Benefits, Disability Insurance, Flexible Spending Account (FSA), Health Insurance Benefits, Life Insurance, Pet Insurance, Vision Benefits, Wellness Programs, Mental Health Benefits

Retirement - 401(K) Matching, Company Equity, Match charitable contributions, Performance Bonus

Generous PTO, Paid Volunteer Time, Paid Holidays

INACTIVE