About Stepful:

Stepful is a workforce platform redefining how America's largest health systems build, train, and retain their talent. Since our founding in 2021, Stepful’s trained over 32,000 practice-ready healthcare workers.

Layering onto our successful direct-to-consumer training, Stepful partners with leading healthcare institutions to address the growing national shortage of healthcare workers. We’re improving access to quality healthcare for everyone, everywhere, and improving access to healthcare career ladders for those who need them most.

Our students form the talent pipelines for major employers such as NY-Presbyterian, Mt. Sinai, HCA, Providence, CVS, and Walgreens. We have partnerships with half of the top 10 health systems in the US and are in process with many more.

Stepful is backed by Y Combinator, Reach Capital, and AlleyCorp, with a recent $55M Series C led by Oak HC/FT. We were named the #1 EdTech company in the U.S. by TIME for 2025.

Our values:

We credit much of our success to our exceptional team. We’re looking for mission-driven builders who thrive in fast-paced, ambiguous environments, and embody our four core values:

Care first: We do whatever it takes for our students to succeed.
Learn quickly: We test, learn with data, and iterate.
Build together: We win when we rely on each other.
Own it: We show up, take initiative, and show pride.

The opportunity:

We’re looking for a data-driven and creative Growth Marketing Manager to take full ownership of some of our key paid channels. This role is perfect for someone who thrives in a startup environment—rolling up their sleeves, testing fast, scaling what works, and pushing boundaries to hit ambitious growth targets.

You’ll manage high-velocity campaigns across Meta, Google, YouTube, and emerging platforms, with direct access to our in-house production studio and a talented creative team to bring bold ideas to life. If you love pairing data with storytelling—and want to see your work drive measurable impact on thousands of students’ lives—this is your stage.

This hybrid opportunity is based out of our NYC office, reporting directly into our VP of Growth.

What you’ll do:

Own end-to-end paid media strategy across Meta, Google, and potential new channels. From planning through launch, optimization, and scale.
Build and drive a continuous testing roadmap across different tactics, audiences, creative, messaging, and landing pages, translating results into actionable insights.
Manage our Search agency, holding them accountable to performance goals and roadmap execution.
Monitor performance daily, optimizing toward CAC and ROI targets while proactively identifying new growth opportunities.
Own weekly KPI reporting, surfacing trends, efficiencies, and scaling opportunities, and sharing learnings across the team.
Diagnose performance fluctuations and pinpoint the channel and business-level factors driving them.
Partner with the creative teams and external agencies to rapidly produce high-performing video, UGC, influencer, and static assets.
Stay current on platform updates, algorithm shifts, and industry trends to keep our paid social strategy ahead of the curve.
Drive new acquisition and full-funnel growth ideas, playing an active role in shaping and running experiments.

What you’ll bring:

3+ years of hands-on experience scaling paid social and paid search at a D2C startup, ideally managing $1M+ monthly budgets.
A track record of driving efficient growth (CAC, ROI, LTV) while scaling spend.
Strong project management skills, with the ability to handle multiple initiatives at the same time.
Comfort with tactical execution and strategic thinking—you can set the plan and run it yourself.
Sharp communicator, able to flag risks and opportunities to internal stakeholders and manage day-to-day agency relationships.
High attention to detail, with a habit of catching and preventing errors before they become problems.
Experience managing external creative agencies, briefing them effectively, and providing sharp, actionable feedback that helps them iterate toward higher-performing ads.
Ruthlessly analytical. You dig into performance data to uncover insights, and know exactly which levers to pull to optimize campaigns at scale.
Able to translate data into a clear narrative, making it actionable for both day-to-day decisions and broader team alignment.

Bonus points if:

You’ve worked in EdTech, healthcare, or another mission-driven B2C industry
You geek out over testing frameworks, UGC trends, and performance marketing communities

Interview Process:

Introductory call with Talent Acquisition team member
Interview with Hiring Manager
Take-Home Assignment
Virtual Panel Interview
On-Site Panel Interview

Benefits and Compensation:

Meaningful Equity Stake
Medical, Dental, and Vision insurance plan options, including 100% employer-covered options
401(k)
FSA, HSA and commuter benefits
Open vacation policy, including:
- Guidance of 15 days PTO annually
- Stepful closed the last week of December
- 15 work-from-anywhere days
- 10 public holidays observed for 2025

The target base salary range for this opportunity is $120,000 - $140,000, and is part of a competitive total rewards package including performance-based bonus, equity and benefits. Individual pay may vary from the target range and is determined by a number of factors including experience, internal pay equity and other relevant business considerations.

Stepful is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity or expression, sexual orientation, pregnancy, or other applicable legally protected characteristic.

In light of recent hiring scams, if you're selected to move onto the next phase of our hiring process, a member of our Talent Acquisition team will reach out to you directly from an @stepful.com email address to guide you through our interview process.

About the company

Stepful offers online training programs for people who want to start careers as medical assistants or phlebotomists. Its courses are online and include both theory and practical elements such as clinical hours, plus preparation for national certification exams. Classes are designed to be completed in a few months. Tuition pays for the online courses, certification prep, and access to a network of healthcare employers, and Stepful partners with employers to help graduates find jobs. This helps students gain credentials and secure employment in healthcare. Unlike programs that only teach theory, Stepful combines learning with hands-on hours and job placement support, aiming to make healthcare careers more accessible. The company’s goal is to create economic opportunities by helping job seekers enter and advance in healthcare roles with solid certification and placement outcomes.

Company Size

201-500

Company Stage

Series C

Total Funding

$122.9M

Headquarters

New York City, New York

Founded

2021

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Simplify's Take

What believers are saying

Stepful raised $55 million in June 2026, extending runway and credibility.
Stepful passed 32,000 graduates and works with 35+ healthcare systems.
TIME ranked Stepful the top U.S. EdTech company in 2025, boosting recruiting.

What critics are saying

Stepful cut jobs in May 2026, signaling pressure despite June funding.
Self-paced competitors undercut Stepful on speed and price, including ACT and Clinical Skills Institute.
If hospitals build internal academies, Stepful loses distribution and becomes a replaceable vendor.

What makes Stepful unique

Stepful sells employer-sponsored, debt-free healthcare training, not standalone tuition-dependent schooling.
Oak HC/FT backed Stepful twice, signaling conviction in its healthcare workforce platform.
Mount Sinai partnered with Stepful in May 2026 for a PCA pipeline.

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Benefits

Company Equity
Performance Bonus
Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

42%

1 year growth

48%

2 year growth

48%

FinancialContent

Jun 8th, 2026

Stepful raises $55M Series C to scale AI-powered healthcare workforce training platform

Stepful, a healthcare workforce training platform, has raised $55 million in Series C funding led by Oak HC/FT. New investors include Foresite Capital, Hearst Ventures and the Citi Impact Fund, with participation from existing backers including Y Combinator and Intermountain Health. The company has graduated over 32,000 healthcare workers since its founding. Its AI-powered platform provides school-as-a-service to health systems, offering employer-sponsored, debt-free training pathways that enable workers to advance their careers without attending traditional trade schools or taking on loans. Stepful works with 35 major healthcare systems, including Mount Sinai, Ochsner and Providence. The funding will support expansion into new degree programmes in nursing, respiratory therapy and imaging, whilst accelerating AI capabilities across instruction, simulation and workforce planning.

Business Wire

Jun 8th, 2026

Stepful announces $55M Series C to scale its ai-powered training platform across the healthcare workforce.

Stepful announces $55M Series C to scale its ai-powered training platform across the healthcare workforce. NEW YORK-(BUSINESS WIRE)-Stepful, a training platform that is redefining how America's largest health systems build, train, and retain their workforce, today announced $55 million in Series C funding. The round was led by Oak HC/FT, with participation from new investors Foresite Capital, Hearst Ventures, and the Citi Impact Fund, alongside existing investors SemperVirens, Y Combinator, Intermountain Health, and ECMC Education Impact Fund. The raise follows a defining year for Stepful. In addition to meaningful revenue growth, the organization has now graduated more than 32,000 practice-ready healthcare workers since its founding. The structural problems are well-documented. Legacy trade schools operate under enrollment caps and manual workflows that cannot keep pace with growing healthcare demand for workers. Health systems, in turn, have grown dependent on contract staffing, spending $97 billion annually, largely because the credentialing and training pipeline has never been built to scale. In response to these challenges, Stepful has built a vertically-integrated platform that delivers school-as-a-service to health systems, replacing low-tech, human-bottlenecked processes with an always-on training and intelligence layer. By offering employer-sponsored, debt-free pathways, the platform enables workers to move from a high school diploma to a six-figure healthcare career without leaving the workforce, commuting to college campuses, or taking on burdensome loans to attend legacy trade schools. "Stepful is not just a training platform - we are the foundational infrastructure for the future of the healthcare workforce," said Carl Madi, CEO and Co-Founder of Stepful. "This capital allows us to expand our partnerships with hospitals and health systems, launch advanced degree programs in nursing, respiratory therapy, and imaging, and accelerate our AI capabilities." Stepful's proprietary platform works across every dimension of clinical education, from instruction and simulation to assessment and workforce planning. The result is a compounding flywheel in which every student interaction, clinical outcome, and employer data signal makes the system smarter, faster, and more defensible over time. "Stepful is the only company we have seen that combines online education with a sophisticated AI engine to solve the talent supply problem at scale," said Vig Chandramouli, Partner at Oak HC/FT. "This team has sustained an extraordinary pace of growth, with 35+ major healthcare system clients, including Mount Sinai, Ochsner, and Providence. Our continued investment reflects our conviction in both the leadership and the platform they've built." This funding will accelerate the deployment of Stepful's platform across an expanded healthcare system partnerships and new degree program verticals, including RN and imaging, as the company scales toward category leadership in healthcare talent infrastructure. About Stepful Stepful offers accelerated, affordable training for healthcare careers. Through partnerships with providers nationwide, Stepful connects graduates directly to job opportunities after certification. Founded by Carl Madi, Tressia Hobeika, and Edoardo Serra, Stepful is building the next generation of allied health professionals. For more information, visit www.stepful.com. About Oak HC/FT Oak HC/FT is a venture and growth equity firm specializing in investments in fintech and healthcare. Using partnership as a foundation, Oak HC/FT guides companies and founders at every stage, from seed to growth, to create businesses that make a measurable and lasting impact. Founded in 2014, Oak HC/FT has invested in 100 portfolio companies and more than $7 billion in assets under management. Oak HC/FT is headquartered in Stamford, CT, with an office in San Francisco, CA. Follow Oak HC/FT on LinkedIn and X and learn more at oakhcft.com. More News From Stepful NEW YORK-( BUSINESS WIRE )-As the government shutdown continues to disrupt funding for education and workforce programs, Stepful, recently named the #1 EdTech company in the U.S. by TIME Magazine and Statista, announced it will continue offering free healthcare career training for military families. Federal programs that typically cover the cost of training for military spouses, active-duty service members, and National Guard or Reserve personnel have been paused during the shutdown. Stepful is... NEW YORK-( BUSINESS WIRE )-We're thrilled to announce Stepful has been ranked the #1 EdTech company in the United States and among the Top 10 globally on TIME Magazine's 2025 World's Top EdTech Companies list, in collaboration with Statista. "Watching our students juggle jobs, families, and coursework - and then celebrate when they pass their certification exams - reminds me why we built Stepful: to give real people a real shot at a career they're proud of." - Carl Madi, CEO and Co-Founder of S... Stepful. Release Versions

Mount Sinai Health System

May 20th, 2026

Stepful and Mount Sinai Health System announce strategic collaboration to strengthen clinical support workforce in New York City.

Stepful and Mount Sinai Health System announce strategic collaboration to strengthen clinical support workforce in New York City. * New York, NY * (May 20, 2026) Stepful and Mount Sinai Health System today announced a strategic collaboration to establish a specialized patient care associate (PCA) training program aimed at strengthening the clinical support workforce and expanding the pipeline of ancillary staff across the New York City metropolitan area to meet current and future care needs. The initiative is designed to prepare individuals for entry into ancillary clinical support roles with foundational skills in electrocardiography (EKG), phlebotomy, and direct patient care. The program supports Mount Sinai's broader workforce strategy by helping to build a sustainable, community-based pipeline of trained talent. The PCA training program includes an intensive 12-week curriculum focused on core competencies, including: * Phlebotomy: Blood draw techniques and specimen processing * EKG: Performing and understanding basic electrocardiograms * Direct Patient Care: Vital sign monitoring, patient rounding, hygiene support, and mobility assistance By combining Stepful's training infrastructure with Mount Sinai's clinical input, the program is intended to expand access to health care careers while reinforcing care team capacity across the system. "Our mission at Stepful is to create accessible pathways into health care careers," said Carl Madi, CEO of Stepful. "Through this collaboration, we are working to connect training with real-world clinical needs, helping to prepare individuals for roles that are essential to care delivery." Health care systems continue to face increasing workforce challenges, particularly in ancillary and support roles that are critical to day-to-day operations. PCAs play an important role in supporting interdisciplinary care teams by performing routine but essential clinical tasks, helping enable licensed clinicians to focus on more complex care. "Mount Sinai is focused on strengthening the health care workforce through innovative training and development approaches," said Jane Maksoud, RN, MPA, Senior Vice President and Chief Human Resources Officer of the Mount Sinai Health System. "This collaboration supports the development of a broader, more sustainable pipeline of ancillary staff from the communities we serve. By investing in these roles, we are reinforcing our care teams today while helping to ensure we are prepared to meet the needs of patients in the future." "Patient Care Associates are essential members of the care team, helping to ensure that patients receive compassionate, high-quality support throughout their care journey," said Beth Oliver, DNP, RN, FAAN, Chief Nursing Executive and Senior Vice President, Mount Sinai Health System. "Through this collaboration with Stepful, we are creating new pathways into health care careers, investing in training and skill development, building a sustainable pipeline of talent that reflects the communities we serve, and advancing our commitment to exceptional patient care across the Mount Sinai Health System." About Stepful Stepful is a healthcare education company focused on helping individuals launch careers through accessible, accelerated training programs. The organization works with healthcare providers and community partners to prepare learners for in-demand roles such as medical assistants and pharmacy technicians. Recognized by TIME Magazine and Statista among leading education technology companies, Stepful continues to expand access to healthcare career pathways for diverse populations, including military families, career changers, and first-generation students. About the Mount Sinai Health System Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 47,000 employees working across seven hospitals, more than 400 outpatient practices, more than 600 research and clinical labs, a school of nursing, and leading schools of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of its time - discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care from conception through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients' medical and emotional needs at the center of all treatment. The Health System includes more than 6,400 primary and specialty care physicians and 10 free-standing joint-venture centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida. Hospitals within the System are consistently ranked by Newsweek's(R)"The World's Best Smart Hospitals," "Best in State Hospitals," "World's Best Hospitals," and "Best Specialty Hospitals" and by U.S. News & World Report's(R)"Best Hospitals" and "Best Children's Hospitals." The Mount Sinai Hospital is on the U.S. News & World Report(R)"Best Hospitals" Honor Roll for 2025-2026.

The Montreal Gazette

Apr 30th, 2025

Stepful Ranked #1 EdTech Company in the U.S. and Top 10 Worldwide by TIME

Stepful ranked #1 EdTech company in the U.S. and Top 10 worldwide by TIME.

Femtech Insider

Nov 14th, 2024

Stepful Secures $31.5M Series B to Scale AI-Powered Healthcare Training

Stepful, a startup using AI to train entry-level healthcare workers, has raised a $31.5M Series B led by Oak HC/FT, with participation from Y Combinator, Reach Capital, and AlleyCorp.

Stepful

Growth Marketing Manager

About the job