Full-Time

Director – Product Management

Confirmed live in the last 24 hours

DeepIntent

DeepIntent

51-200 employees

Healthcare advertising technology and demand-side platform

Healthcare
Consumer Goods

Compensation Overview

$175k - $210kAnnually

+ Annualized Bonus

Senior, Expert

New York, NY, USA

Hybrid position with options for remote work and in-office presence in NYC.

Category
Product Management
Product
Required Skills
UI/UX Design
Data Science
Product Management
JIRA
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • 8+ years of experience in a product development role at an advertising technology company
  • Experience managing a people team under a product or engineering department
  • Must have a working understanding of databases, data management, clean rooms, and modern data architecture
  • Prior experience with DSPs or Measurement Platforms, Advanced Analytics software required (either product development experience or experience as a user)
  • A passion for solving problems through product and tenacity to follow through to ensure effective execution
  • Strong knowledge of measurement and marketing analytics principles
  • Background in software development, data science, or analytics a plus
  • Background in health and pharmaceutical analytics a plus
  • Confident in presenting to small and large groups comprised of end users and decision makers
  • Proficient with JIRA, Word, Excel and PowerPoint
  • Highly collaborative with good conflict resolution skills
  • Comfortable working with local and offshore teams
  • Able to communicate advanced technical concepts to non-technical audiences, navigate ambiguity, and manage competing priorities
  • A passion for digital marketing and an understanding of the programmatic ecosystem as it pertains to advertisers and agencies
Responsibilities
  • Lead, develop, and motivate a strong team of product managers
  • Work with internal and external stakeholders to collect product requirements, define scope, and lead execution from strategic objective definition to delivery
  • In collaboration with senior leadership, build a strategic product roadmap addressing near-term needs and building for long-term vision
  • Work directly with other product managers and stakeholders to define and deliver our attribution, buy-side product strategy, and roadmap
  • Coordinate communication and delivery timeline across all stakeholders: clients, leadership, internal team, developers, and UX
  • Partner with the UX team to collect qualitative and quantitative product data and metrics to guide roadmap and feature development
  • Update project plans, trackers, and engineering requirements to reflect inbound requests from business and analytics stakeholders
  • Continually drive clarity with engineers for ongoing projects from kickoff to release to ensure efficient timeline
  • Coordinate beta and pilot programs for key products with strategic customers
  • Understand and prioritize feature requests and modifications against strategic goals and initiatives
  • Train sales and strategy teams for product demos to potential customers

DeepIntent offers a demand-side platform (DSP) tailored for healthcare advertising, allowing marketers to create and manage campaigns that target both patients and healthcare professionals. The platform uses a proprietary ID graph and HCP Planner to form precise audience segments based on trusted data sources, addressing the unique challenges of healthcare advertising, including privacy concerns. Unlike its competitors, DeepIntent emphasizes privacy compliance and data security, ensuring sensitive user information is protected. The company's goal is to empower healthcare marketers to run effective digital advertising campaigns while maintaining high standards of data security.

Company Stage

Acquired

Total Funding

$45M

Headquarters

New York City, New York

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Winning the Digiday Media Award for Best Ad Tech Platform highlights DeepIntent's industry leadership and innovation.
  • Strategic partnerships with companies like Taboola and Place Exchange expand DeepIntent's reach and capabilities in healthcare advertising.
  • The introduction of DeepIntent OS and Bid Efficiency demonstrates the company's commitment to technological advancement and sustainability.

What critics are saying

  • The highly specialized nature of healthcare advertising limits DeepIntent's market to a niche segment, potentially restricting growth opportunities.
  • Integration of new leadership roles, such as the Chief Revenue Officer and Chief Marketing Officer, may lead to transitional challenges.

What makes DeepIntent unique

  • DeepIntent's proprietary ID graph and HCP Planner enable highly targeted healthcare advertising, setting it apart from general DSPs.
  • The company's strong focus on privacy compliance and data security is crucial in the healthcare sector, where handling sensitive information is paramount.
  • DeepIntent's integration with Acxiom and membership in the Network Advertising Initiative (NAI) further solidify its commitment to responsible data use and privacy.

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