Digital Planning Director

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

ABOUT THE TEAM....

The dynamic media team behind Tork (part of Essity), one of the world’s leading brands in professional hygiene. As part of a high-performing international department, you’ll be at the forefront of media planning and strategy across 14 diverse markets.

We thrive on pushing boundaries—combining bold brand-building ambition with a test-and-learn mindset. We’re constantly evolving our media approach, leveraging extensive research to inform every step. From challenging convention to uncovering new insights, our work is anything but ordinary. If you're excited by strategic complexity and global collaboration, you’ll feel right at home here.

Responsibilities

ABOUT THE WORK....

•Support Business Director in building annual media strategy, budget sufficiency frameworks and best practices across digital channels •Campaign planning & evaluation – lead the delivery and reporting of multi-market tactical media plans, end-to-end oversight of campaign cycle •Build strong trusting relationship with key clients: Media Director and Digital & Media Specialist •Coordinate internal stakeholders on various topics concerning campaign planning and execution – test & learn, plan and creative revision, budget allocation, etc. •Oversee the operational efficiency of processes and deliverables •Manage the team of 2 people (Media Planner and Operations Manager)

Qualifications

WHAT YOU NEED TO SUCCEED....

•Extensive media planning expertise, especially in digital platforms like Linkedin, YouTube, Meta, Programmatic•Strong client handling and account management skills•Experience in managing multiple stakeholders•Attention to detail, confidence with numbers and formulas•Ability to articulate and present ideas clearly and confidently•Willingness to take risks and challenge status quo•Strong team player

#Li-MP1 

Additional Information

Zenith International has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans, we also offer: 

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week. 

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).